It is worth noting that as the leading brand in the lighting industry, Leshi Lighting was once again successfully selected as a representative of the entire industry, ranking 363rd on the list, becoming the only lighting company that has been selected into the top 500 Asian brands for three consecutive years. Its brand value has steadily increased and its brand influence has continued to expand.
has been on the list for three consecutive years. The brand value of Leshi Lighting once again demonstrates
In the era of brand economy, the brand value of an enterprise is no longer a virtual concept, but an asset that can change the financial structure of the enterprise and allow the enterprise to obtain a broader space for survival and development. At present, Asia is gradually becoming the most economically active region in the world. The brand's brand value ranking in Asia shows to a certain extent the brand's industry status, market position and development potential in Asia. The ranking of the top 500 brands in
is the international brand value research institution, World Brand Lab. Its brand influence rankings based on basic indicators such as market share, brand loyalty and intercontinental leadership have always attracted attention from all walks of life. Some media even call it the "barometer of Asian brand development."
In this list, those who can be selected for three consecutive years are leading brands in all walks of life, such as China Post , BYD and other well-known companies. The three-time appearance of the Leishi Lighting is also not to be underestimated, which fully proves that as a leading brand and industry representative of the Chinese lighting industry, it also maintains great industry leadership throughout Asia.
Regarding the continuous selection of Leshi Lighting, relevant experts said: "Leshi Lighting has won the recognition of consumers with its high-quality products and services, and has become the only company in the lighting industry that has been selected into the top 500 brands in Asia for three consecutive years. It has demonstrated its brand influence in China and even Asia, and has fully proved the leading position of Leshi Lighting in the industry." The ranking of
continues to rise, and the development of Leshi Lighting brand is steady and improving
has been selected into the top 500 brands in Asia for three consecutive years, fully demonstrating the stability of Leshi Lighting as an industry leader brand; and the ranking changes in the past three years can even see the business trend of Leshi Lighting in the three years - steady and improving all the way.
has been ranked 385th in the first Asian Brand Top 500 in 2020, and has now climbed to 363rd. It took 3 years to improve its brand value ranking in Asia by 22. This is enough to show that in the past three years, the brand value of Leshi Lighting has made rapid progress.
talked about the secret of rising brand value, Lin Liangqi said: "Brand value is due to a good and healthy business philosophy, integrating the business strategy of the common development of the industry, and building a strategic pattern of a healthy ecology in the lighting industry." Although affected by the epidemic, with the improvement of urbanization level and consumption upgrading, my country's LED lighting market is still growing in 2022. Lin Liangqi believes that consumers' demand for lighting products is becoming increasingly diversified, and the consumption capacity of the third, fourth and fifth tier cities is about to explode. The lighting industry should seize the opportunity of leapfrog development. Internally, Leshi Lighting adheres to the brand concept of "technology, health, wisdom, and quality". Faced with the personalized and healthy consumption needs of C-end consumers and the trend of B-end lighting and building integration, Leshi Lighting has transformed from "selling products" to "selling services", and has upgraded from a single lighting product to an overall lighting solution.
In order to cope with market changes and overcapacity environment, Leshi Lighting actively guides the industry to upgrade from price war to value war.Externally, Leishi Lighting has established standards and integrated resources, and worked with upstream and downstream enterprises, technology enterprises and even Internet companies to join forces, complement each other's advantages and cooperate across the border, giving full play to the advantageous value of each enterprise in different sub-sectors, and promoting the formation of a win-win situation of customer satisfaction, Leishi Lighting satisfaction, and industry partners satisfaction. In order to build a design talent training system, Leishi Lighting officially launched the "Future Design Growth Plan", integrating industry resources such as the Star Search Award and Zhurong Award, and jointly established a hotel designer club with id+c to empower designers and cultivate their internal strength in all aspects, and guide the industry to embark on the right track of ecological co-construction and win-win cooperation.
As a leading brand and representative of the lighting industry, Leshi Lighting's continuous rise on the top 500 Asian list fully proves that it has achieved a rare counter-trend explosion in the post-epidemic era and has made new breakthroughs one after another: its brand value exceeded 50 billion, and it has been ranked first in the lighting industry for 11 consecutive years, attracting praise from Xinhua News Agency ; now it has been listed on the top 500 Asian brand value three times, becoming a pioneer in brand value in the lighting industry. In the future, Leshi Lighting will continue to fulfill its leader's responsibilities, forge deep cultivation, continuously improve the value of the lighting industry, lead the healthy development of the industry's ecological environment, lead the entire lighting industry to seek symbiosis and win-win results, and continuously improve the competitiveness of the Chinese lighting industry in Asia and even the world's lighting field, so that Chinese lighting becomes the "light of China".
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