The integrated stove industry in 2022 can be said to be extremely hot. Against the background of the overall sluggish consumption environment, integrated stoves have become one of the few positive growth categories in the current home appliance market, attracting many traditional

The integrated stove industry in 2022 can be said to be extremely hot. Against the background of the overall sluggish consumption environment, integrated stoves have become one of the few positive growth categories in the current home appliance market, attracting many traditional kitchen appliances, home appliances, and technology giants to enter the game, especially with the arrival of "618". It adds a lot of heat to the industry.

Despite the intensified competition, analysts generally believe that professional brands of integrated stoves still have huge first-mover advantages and technological advantages, and firmly occupy the high ground of market competition. This was clearly reflected in the "Small Space, Big Promise" new product launch conference held on May 30 by Shuaifeng Electric, an integrated stove brand. In the fierce battle, Shuaifeng dug deep into consumer pain points, strengthened technological innovation, launched a new generation of integrated stove + integrated sink dishwasher series, took the lead in embarking on the road of "technological breakthrough", and revealed the advanced trend of China's integrated kitchen .

The new product launch conference of Shuaifeng Electrical Appliances, a major brand, "Small Space, Big Promise" attracted the attention of the industry.

Trend 1: Continue to create differentiated products. Only then can build long-term competitive advantages.

In fact, it is not difficult for everyone to find that although the integrated stove market has been growing in recent years, The fight is fierce, but most products on the market have the same performance and selling points. The products that can really impress people are only one in a million. Through in-depth research on 100,000+ users, the

Shuaifeng R&D team discovered four major pain points for current users of integrated stoves: First, traditional products have single functions and cannot meet people's needs; second, traditional ovens are cumbersome to operate and the baked food tastes bad. ; The third is that the traditional steamer has insufficient steam, resulting in a bad taste; the fourth is that it is difficult to clean the inner tank of the steamer, which is a waste of time.

In response to these pain points, Shuaifeng created the "Small Space, Big Promise" new product launch conference into a feast of cutting-edge kitchen appliance technologies: X6-7BK-90 integrated steam and grill stove, X6-8B-90 simultaneous integrated steam and grill Stove, S6-7BK-90 integrated steaming and grilling stove, S6-8B-90 simultaneous steaming and grilling integrated stove are launched, product vision system, intelligent control interactive system, 5.0 colorful spiral air duct system, two high-efficiency steaming and grilling The system is comprehensively reformed, and the products and technologies of the true "master" are presented to the audience one by one. Through this new product launch, we can see the sincerity of a kitchen appliance technology company that starts from the needs of consumers and solves the pain points of users.

Shuaifeng integrated stove X6 flagship series and S6 smart series new products are coming

The "steaming and grilling" function is one of the most popular functions of integrated stoves among consumers, and it is also a key factor that affects consumers' purchase. According to authoritative research data from Euromonitor International, Shuaifeng's integrated steaming and grilling stove has led the country's sales for three consecutive years from 2019 to 2021. At this press conference, Shuaifeng launched two innovative technologies, the whale jet heating plate and the Hot Wheels steam oven, based on its original technical advantages, and was the first to create a double-baking integrated stove.

whale-jet heating plate has an innovative double-ring heating structure, with large steam volume and rapid temperature rise. It uses a built-in steam generator to keep the temperature constant. The Hot Wheels steam oven uses dual fans for heating. The ingredients are fully wrapped by high-temperature air, which heats up evenly and quickly. It not only shortens the cooking time, but also helps to lock in moisture and achieve a master-class taste of charred on the outside and tender on the inside. With the new design of one cavity and two ovens, two kinds of food can be cooked simultaneously in one oven, which greatly improves cooking efficiency and meets the food needs of the whole family.

html For more than 0 years, Shuaifeng Electric has been committed to finding the optimal solution for ultimate space utilization and constantly promoting the upgrade and iteration of integrated stoves. From the original left-steaming, right-grilling and air-grilling integrated stove to the release of the industry's first one-cavity double-baking integrated stove, each iterative update has brought revolutionary functional changes to the product, not only creating long-term competitive advantages with differentiated products, but also creating a long-term competitive advantage with differentiated products. It also sets an example for kitchen appliance enterprises that are intelligently made in China and created in China.

Trend 2: The Matthew Effect is intensifying, leading brands are accelerating the layout of new tracks

In recent years, the Matthew Effect in the integrated stove industry has become more and more obvious, and the advantages of leading brands have continued to amplify. What's the reason behind this? Perhaps this new product launch conference of Saaifeng has already given the answer: by creating differentiated products, Saaifeng has not only established its leading advantage in the professional integrated stove track, but also continuously laid out new tracks and developed new technologies with strategic thinking and forward-looking vision. New increments create new impetus.

Against the background that the golden combination of integrated stove + integrated sink dishwasher is becoming increasingly popular, Shuaifeng is actively developing full-scenario solutions for the kitchen, extending from solving pain points before meals to solving pain points after meals, launching a new self-developed integrated sink dishwasher machine.

Shuaifeng releases a new self-developed integrated sink dishwasher

Compared with traditional dishwashers, Shuaifeng integrated sink dishwasher has obvious advantages. First, it has high appearance, all black titanium-plated sink with black glass panel, rose The gold edging, fashionable texture and 650mm sink operating height are more suitable for young consumer groups; secondly, the design of a large-capacity built-in dishwasher can not only clean household tableware, but also the steaming tray that comes with the Shuaifeng steaming and grilling integrated stove. and baking pan; third, it automatically and intelligently dispenses dishwashing liquid, which is convenient and energy-saving; fourth, it has 5 cleaning modes to meet various application scenarios; fifth, it is equipped with a counterflow lock drainage system that has obtained China’s patented technology (Patent No. 2021209751730), from the root It solves the pain point of odor caused by the deterioration of waste water at the bottom.

Shuaifeng integrated stove + integrated sink dishwasher combination, a one-stop solution to kitchen needs

The packaged combination of Shuaifeng integrated stove + integrated sink dishwasher reconstructs the entire kitchen ecology and can provide a one-stop solution to consumer meal needs Pain points before and after meals have broadened the growth areas and further expanded the company's competitive advantages.

Trend 3: Seize the rhythm of the trend, and young people will win the world.

Whether it is the innovation of integrated stove products or the innovative combination of integrated stove + integrated sink dishwasher, behind it is Shuaifeng's insight into new consumer trends.

The rise of a new generation of consumer groups and the normalization of the epidemic have directly contributed to the transformation of China's kitchen ecology, giving rise to more diversified functional requirements. Shuaifeng's various innovative measures have accurately followed the trend of the trend, and once again are at the forefront of the industry.

has gone from product visual system innovation to intelligent control interactive system innovation integrating four major black technologies: 19-inch super screen, Tmall Elf , Shuaifeng Zhijia AIOT intelligent Internet of Things platform, and kitchen global monitoring system KOMS 2.0, to new technologies. With the innovation of kitchen functions of a first-generation integrated stove + integrated sink dishwasher, Shuaifeng continues to penetrate into the young circle, breaks through innovation again based on segmented scenarios, launches a variety of new technological trend products, and goes both ways with consumers, thus allowing the company to gain a steady stream of of innovation vitality.

Shuaifeng's trendy technology experience accelerates the brand's youthful attitude

As celebrity chef Lin Shuwei said at the Shuaifeng new product launch conference: "The significance of Shuaifeng's 'Small Space Has Big Promise' new product launch conference is not only the release of several integrated The new products of stoves and integrated sink dishwashers are more about providing smart integrated solutions for a better life to consumers from all walks of life, especially the new generation of consumers, so that more people can return to their families and return to health."

star Chef Lin Shuwei personally visited the Shuaifeng new product launch conference to perform "delicious food in one step"

Conclusion: Shuaifeng's "Small Space, Big Promise" new product launch conference has multiple functions of displaying scientific and technological achievements, promoting industry upgrading, and leading trends, and also conveys Shuaifeng Electric adheres to the mission of "treating life well with technology" and is committed to the strategic thinking of providing competitive products and scenario-based solutions. It is of great significance to both practitioners and consumers.