"The rice dumpling packaging boxes have basically been shipped by the end of April, and we are now working on designing the gift box packaging for the Mid-Autumn Festival moon cakes." Wang Shiyan told reporters that the orders for rice dumpling gift boxes received this year are mainly simple cartons. Among them, there are small business customers who buy cartons with a unit price of 7 to 8 yuan, and there are also large local and foreign companies that specially customize gift boxes with corporate logos to distribute Dragon Boat Festival benefits to employees. The unit price of this type of packaging boxes is about 10 to 15 yuan. Yuan.
has been in the packaging business for 16 years, and Wang Shiyan is keenly aware of changes in the consumer market. "In the early years, a collectibles consulting company in Hangzhou came to customize a mahogany packaging box, saying that it would be used to hold abalone and sea cucumber stuffed rice dumplings as gifts. Such a situation has never been encountered again in recent years. "Wang Shiyan introduced that since the central government's eight-point regulations were promulgated, the packaging of festival gifts such as mooncakes and rice dumplings has changed greatly. Customers' requirements for gift boxes have become more and more simple, generous, and sturdy. "The once hot-selling flannel, imported cardboard, Multi-layered design gift boxes cannot be sold at all now, and we no longer design them.”
html On May 29, the rice dumpling market was "steaming" at Hema Xiansheng Honglian Store in Xicheng District, Beijing. Various kinds of rice dumplings are placed in the most conspicuous position when entering. The supermarket also has a special rice dumpling section, and the shelves are filled with rice dumplings in gift boxes with different packaging. According to the reporter's observation, the price of a single rice dumpling ranges from 5 to 12 yuan, and the price of a gift box is mostly 100 to 200 yuan."If you want to give a gift, which gift box is generally better?" When asked by a reporter, the salesperson recommended a 149 yuan rice dumpling gift box from a certain brand. "It's an old brand with popular taste and the price is right. Nowadays, it's all about giving gifts." Focusing on practicality, we only sell abalone and sea cucumber stuffed online, and basically no one buys it." The salesperson said that the best sellers in the past two years were bulk bean paste rice dumplings and jujube rice dumplings, with gift box sales exceeding Not as good as before.
From fancy packaging of "sky-high-priced rice dumplings" to returning to traditional food that recalls ancestors and tasted culture, the changes in the packaging and price of a rice dumpling reflect the quiet changes in social atmosphere brought about by the central government's eight regulations.
In recent years, disciplinary inspection and supervision agencies at all levels have strictly prevented and continued to rectify unhealthy practices such as "exorbitantly priced rice dumplings" and giving gifts by borrowing rice dumplings. They have also investigated and dealt with "four styles" problems such as illegal collection of and giving of holiday gifts to public officials to support the festival. Market sentiment updates.
However, the "four styles" problem is stubborn and repetitive, and must be persevered and achieved over a long period of time. This year, the website of the Central Commission for Discipline Inspection and the State Supervision Commission continues to open a "Special Area for Supervision and Reporting of ' Four Styles ' Issues During May Day and Dragon Boat Festival". So far, four batches of 23 typical cases have been reported in the special area. According to statistics, a total of 8 cases involved illegal acceptance of gifts. It can be seen from the cases reported from various places that illegal collection and delivery of boxing gifts has not been banned, and a high degree of vigilance must be maintained.
"Have any government agencies or institutions purchased rice dumpling coupons recently?" Before the Dragon Boat Festival, the Commission for Discipline Inspection and Supervision of Baoying County, Jiangsu Province set up an inspection team to focus on investigating the purchase of rice dumplings with public funds, "high-priced rice dumplings" and "favored rice dumplings" using rice dumplings as media rot problem. Conduct overt and covert inspections of supermarkets, shops, hotels and other places, make full use of big data analysis results, and strictly prevent the invisible mutation, renovation and upgrading of the "four winds" problem.
"Please show recent reservation records and sales lists." The Commission for Discipline Inspection and Supervision of Wuyi County, Zhejiang Province, and relevant functional departments formed an inspection team to check whether there are any illegal consumption of public funds by government agencies through the recharge card registration forms and invoicing systems of major supermarkets. Condition. At the same time, we will focus on issues such as illegal use of logistics express delivery to deliver gifts, using gift books and rice dumpling delivery coupons instead of physical goods, and using cheap rice dumpling gift packages to match high-priced drinks.
Source: China Discipline Inspection and Supervision News
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