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Recently, the chairman of Hong Kong Lan Kwai Fong Group Sheng Zhiwen said in an interview: " Lan Kwai Fong" is positive Actively consider "entering" Qianhai. Now Qianhai Shenzhen-Hong Kong Cooperation Zone covers an area of more than 120 square kilometers. More and more foreign-funded enterprises will settle here. From the perspective of the integration of Shenzhen-Hong Kong cooperation, in order to attract more Hong Kong-funded enterprises, Lan Kwai Fong with Hong Kong's unique IP must be scarce.
01 "Lan Kwai Fong" is actively considering to "enter" Qianhai
A few days ago, Carrie Lam announced the creation of the northern metropolis, and will spend 8 billion US dollars to build the MTR Daqianhai. Many people's expectations for the cooperation between Shenzhen and Hong Kong indicate that Shenzhen Qianhai and the relationship between Hong Kong are getting closer.
Shenzhen also issued a document saying that the Qianhai cooperation established in 2010 The area of will be increased by approximately 8 times, from the current approximately 15 square kilometers to approximately 120 square kilometers.
This expansion is 's further integration of the economies of Hong Kong and Macau, including Guangzhou, Shenzhen and other Pearl River Delta cities. Part of the plan of in the Greater Bay Area .
Recently, Hong Kong Lan Kwai Fong Group Chairman Sheng Zhiwen said:' Qianhai Shenzhen-Hong Kong Modern Service Industry Cooperation Zone upgrade will further bring Hong Kong closer The distance to Guangdong-Hong Kong-Macao Greater Bay Area other cities,"Lan Kwai Fong" is actively considering "entering" Qianhai. "We are discussing building some commercial buildings and introducing restaurants, bars and fitness clubs similar to ours in Hong Kong."
Sheng Zhiwen believes that Shenzhen has a developed technology industry, and Hong Kong's professional service industry is strong. The maritime cooperation zone can be integrated into a "new city". At the same time, the tax policy and the ever-improving legal system here are very attractive to foreign companies.
Sheng Zhiwen said that the Qianhai Shenzhen-Hong Kong Cooperation Zone provides an excellent entrance for foreign capital to enter the Guangdong-Hong Kong-Macao Greater Bay Area. " There have been about 11,500 Hong Kong companies stationed in Qianhai before, and more and more foreign companies will settle here. These business people are in need of international entertainment and catering services like'Lan Kwai Fong' Suppliers."
Prior to this, Lan Kwai Fong was heavily optimistic about the mainland market, and has entered Chengdu, Haikou, Wuxi, Shanghai and Xi'an five cities.
Lan Kwai Fong in Chengdu covers an area of about 18.7 acres. It is Lan Kwai Fong's first project in the Mainland. It is 18 times larger than Lan Kwai Fong in Hong Kong. It has become the most popular landmark in Chengdu.
The "Shanghai Dream Center", covering an area of about 228 acres, has a new positioning. It is jointly created by Hong Kong Lan Kwai Fong Group, American DreamWorks Animation, and CDB Financial , forming a comprehensive landmark of international performing arts, high-end catering, and fashion retail.
In contrast, Lan Kwai Fong in Xi'an occupies an area of about 900 acres (about 600,300 square meters), far exceeding 228 acres in Shanghai and 18.7 acres in Chengdu.
Not only Hong Kong people and foreigners have a special friendship with Lan Kwai Fong, but mainland tourists also love to "check in" in Lan Kwai Fong!
In 2010, 12 mainstream media in the mainland held the "Netizen's Favorite Hong Kong Brand Selection", among which Lan Kwai Fong ranked among the top three in the "Tide Play", and it was as famous as Disneyland and Victoria Peak !
The Lan Kwai Fong carnival is held in November every year. There are multiple stalls to play games, sell snacks and special drinks from various countries, and you can also see street performers from various countries parade.
Many people are asking, how did Lan Kwai Fong become a "super internet celebrity" in Hong Kong and the world?
02 The father of Lan Kwai Fong, the "king of nightclubs" with a net worth of over 100 million
Lan Kwai Fong, the most famous bar street in Hong Kong, , should be said that no one does not know, it may always be hot The lively crowd looks like:
"Father of Lan Kwai Fong," Sheng Zhiwen, who was awarded the Grand Bauhinia Medal by the Hong Kong Special Administrative Region Government, has recently received media attention again.
He came to China from Canada across half of the world. He earned 1 million US dollars in Hong Kong at the age of 19. He invested in Hong Kong, Macau and the Mainland for 48 years and became a Chinese citizen. As a senior "China Master", but can't speak Mandarin, his business talent has always been talked about.
1. At the age of 12, the salary for a part-time job is higher than that of a teacher
Sheng Zhiwen (Allan Zeman) was born in Germany in 1950, Jew .Currently the chairman of Lan Kwai Fong Group, with a net worth of over 100 million.
When he was young, he moved to New York with his parents. When his father died at the age of 7, the mother and son moved to Quebec, Canada.
When he was 10 years old, he began to help his mother share the life, became a newsboy, and delivered newspapers every day.
After sending the newspaper for two years, he found a relatively formal job-working at a steak shop, and spent the weekends after school as a handyman in the restaurant.
"At that time, I was able to earn 60 US dollars a week, but my teacher's weekly salary was only 35 US dollars." Many years later, he recalled the past and he said proudly.
2. Earned $1 million at the age of 19
At the age of 19, Sheng Zhiwen decided to start his own company. So he went to Hong Kong to seek development, and fell in love with Hong Kong and settled here. The legend is that he dug up the first pot of gold in his life that year, earning 1 million US dollars.
Hong Kong was the "world factory" at that time. He saw the potential and keenly found business opportunities. In 1975, Sheng Zhiwen established Colby Company in Hong Kong, specializing in the garment trade, exporting garments from Mainland China and Hong Kong to Canada and the United Kingdom.
Due to large profit margins and good market response, the company quickly got on the right track. By 2001, this small trading company had appreciated to 2.2 billion Hong Kong dollars and was sold by Sheng Zhiwen to Li & Fung Group .
3. Turn the alley into a famous bar street
For 48 years, Sheng Zhiwen has invested, started business and settled in Hong Kong, Macau and the Mainland. Lan Kwai Fong became a famous bar in his hands.
In the 1980s, Sheng Zhiwen met many young foreign buyers because of trading companies. They often complained that there was no good place to hang out in Hong Kong.
The United States has Soho, Canada has Montreal , and Hong Kong, an international metropolis, can also have loud bars.
So, Sheng Zhiwen was hit by in Lan Kwai Fong, , Central, Hong Kong, where he opened his first restaurant. I started to have the mentality of trying it out, but I didn't expect it to become popular after a few months. At that time, many celebrities and models came here admiringly.
was an unknown alley that was less than 20 meters wide and 300 meters long. Today, there are more than a hundred bars and restaurants. When night falls, nearby office workers, fashionistas, and Chinese and foreign tourists come here for entertainment. Sheng Zhiwen has another title-", the father of Lan Kwai Fong ", "the king of nightclubs".
"I realized the importance of being involved in society very early. I didn't finish my college course. I don't think I need a college degree unless I want to work in a lawyer or a doctor. I like to do business and give up my degree. I would rather have work experience. "Sheng Zhiwen, a successful businessman, once told the media.
4. It takes 8 months to persuade family members to become Chinese nationals.
Do trading, real estate, food, investment, and Hollywood movies. Shengzhi makes money in every way.
In 2008, one of his actions once again made himself the focus of attention: giving up his Canadian citizenship and becoming a Chinese citizen, and obtaining a Hong Kong ID card.
According to Hong Kong media reports, Sheng Zhiwen put forward this idea at the time, which surprised many people. It took him 8 months to convince his family to support his decision.
"This is my home, I prefer to consider myself as a Hongkonger." Sheng Zhiwen often joked, calling himself "a white egg with a white shell and a yellow heart."
Sheng Zhiwen also broke the news , I am often questioned about my Chinese nationality when I enter the country in other countries. He had to humorously explain the "gene problem".
Interestingly, after living in Hong Kong for decades, Sheng Zhiwen still cannot understand Cantonese, let alone Mandarin. But this does not prevent him from talking about business in the Mainland while speaking English.
Sheng Zhiwen enjoys the moment very much. He gets up at 6 a.m. every morning and does exercise at home. After that, he goes to the office, or goes to Lan Kwai Fong to meet with friends in the evening.
03 Lan Kwai Fong’s Chinese competitors
According to the "2021 China Bistro Industry Development Research Report", under the influence of the epidemic, the Chinese pub market will reach 74.34 billion yuan in 2020, and the market will rebound rapidly in 2021 , The report shows that it is expected to grow by 28.1%. By 2025, the market size may reach 137.28 billion yuan.
From the perspective of corporate development, in the first half of 2021, the number of registered pub companies in my country was 6,997 , a year-on-year increase of 53.65% . Judging from the number of new additions in each quarter, the number of registrations in the second quarter of this year was 4,510, an increase of 81.34% from the previous quarter.
At the same time that Lan Kwai Fong is cautiously approaching the Chinese local government or real estate developers, there are already many competitors in Mainland China.
It can be said that Lan Kwai Fong has sensed the huge space of in the Chinese market and the consumption bonus of young people , but the speed is still too slow!
Unlike Lan Kwai Fong, which takes the high-end route, most of its inland rivals are actively embracing consumers, taking advantage of geographical sources to rapidly develop the market.
Shenzhen Hezong Cultural Group has created " Hezong Music Street" in the central area of Shenzhen : Hutaoli Music Tavern, Shiwai Izakaya, Thai Tsang Thai Tavern (now closed), miscellaneous coffee, Blooming flowers; next to the shopping park, Hewei Commercial has also created a "bar street" here: Sicily, VIVA, XXL, Two Ma, etc.
Among them, Hezong is 's strategy of using "wine + music" as the carrier and "catering" to land , and Hewei is 's own main bar + investment promotion method to operate the bar street ,The style of real estate operations.
Of course, every city has a bar street. Beijing's Sanlitun and Shanghai's Rui'an Tiandi's bar street are among the best in the country, but the pure real estate route itself does not operate bars and content.
In the continuous development of first-tier cities such as Beijing, Shanghai, Guangzhou, China's bar industry has gradually formed a relatively well-known chain bar brand.
The main brands of Chinese chain bars
Each area has also formed local characteristics, such as Beijing's bars are rough and public, Shanghai's bars are delicate and fashionable, Guangzhou's bars are lively and noisy, and Shenzhen's bars are passionate and open.
On the other hand, Wenheyou, known as "Disney in the catering industry," has also integrated into the bar format and has become an urban comprehensive cultural experience destination for eating, drinking, and shopping.
For example, Shenzhen Wenheyou originally planned to build a bar street, but due to venue reasons, only two bars, COMMUNE Beer Commune and Highland Wisky, were introduced. In the later stage, if the bar's revenue and drainage are good, there is no possibility that Wen Heyou will enter the bar in line.
From the bar to the real estate, or from the real estate to the bar, it is the two ends of the business. It is inevitable that it will merge to the middle after passing through one end, but the benefits and resource allocation are different.
Just like the recent development of the catering industry in the compound direction of "meal + wine, meal + drink", it aims to solve multi-period and multi-scenario operations and break through the time and space dilemma of catering.
The listing of Helens Bistro, an invisible giant, allows everyone to see the operating advantages and profit margins of the pub and bar.
Especially the recent popularity of Live House has excited young people and investors with joy. Read more: Young people collectively "hide" into Livehouse!
Even Haikou, a third-tier city, has a strong entertainment culture. The local bar business is booming. Recently, original brands such as BB beer supermarket and cat More Live House have been born, .Make Haikou’s nightlife richer.
As domestic young people’s demand for micro-drinking life has become increasingly prominent, two-ma and other fruit taverns have emerged as the times require. Compared with the previous thousands of wines, dozens of hundreds The set fruit wine greatly balances the consumption needs and consumption power of young people.
Although the tavern industry is becoming more popular and the number of players is growing, the high initial investment and strict supply chain management requirements of the tavern industry have set up higher barriers for enterprises to expand in chains.
At present, the Chinese pub industry is highly decentralized. 95% of pubs are independent pubs (the number is less than 3) , the chaining rate is low.
The CR5 in terms of sales in 2020 is only 2.2% , and the first Helen Division has a market share of 1.1%. In contrast, the US, UK, and Japanese tavern industries all have a relatively concentrated performance. In 2020, the industry CR5 will be 19.3%, 25.5% and 15.0% of respectively.
Compared with European, American and Japanese pubs, China has a lower degree of chaining, and still has a lot of room for improvement in the leading scale of Chinese pubs . However, the current number of pubs in first-tier cities is close to saturation, and the growth rate is lower than that of the sinking market. The pubs in second- and third-tier cities still have great development potential.
Nowadays, the potential of the pub is optimistic by the capital, and a large number of new pubs have emerged in the market. In addition to Helens, brands such as RISSE Ruisi Pub and Maoyuan have successively obtained capital financing.
Under the blessing of capital, the expansion speed of the head tavern has increased significantly, and the fight between taverns is about to begin. After all, in this highly dispersed track, everyone wants to win the top 100 billion.
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Source｜Restaurant O2O, Focus on Shenzhen
Phone/WeChat ID: 13392164760
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