2021.09.29 Bairun Convertible Bond Subscription

September 29, Bairun convertible bonds (127046) subscribed

pay attention to "Zhitouzi0603", convert bond subscription and listing information have been known

1. Pay attention to

does not have in-depth research, only analyzes the technical data, it is inevitable to make mistakes, not as investment advice, operate according to this, at your own risk! ! !

2. Terms of convertible bonds

1. Rating: AA

2. Scale: 1.128 billion (larger scale)

3. Unsecured

4. Interest rate: 0.3% in the first year; in the second year 0.5%; 1.0% in the third year; 1.5% in the fourth year; 1.8% in the fifth year; 10.0% in the sixth year (including 2.0% in the last year), 15.1% coupon for 6 years (low coupon)

5 , Modification terms: 15/30~85% (general)

6. Mandatory redemption: 15/30~130% (general)

7. Conditional resale: 2~30~70% (general)

8. Subscription code: 072568

9. Placing code: 082568 Placing 1.5064 yuan per share convertible bonds

10. Current conversion value: 105.7

11. Industry benchmarking: Yili Convertible Bonds, Hexing Transfer Debt

12. Sectors: GEM

13. Bond maturity: 2021.09.29~2027.09.28

14. Conversion period: 2022.04.12 start

Three, Company profile

corresponds to the stock Bairun shares,The company is mainly engaged in the research and development, production and sales of pre-conditioned cocktails (including sparkling water) and flavors and fragrances, of which the pre-conditioned cocktail business accounted for more than 85%.

's brand "RIO Rui Ao" has the largest market share in the domestic pre-modified cocktail industry. The company is the leading enterprise in the domestic pre-modified cocktail industry and is the main drafting unit of the China Liquor Industry Association "Pre-modified Cocktail" group standard.

Revenue composition:

Fourth, purchase advice

In terms of stocks, I still remember to know the RIO cocktail, which is derived from the TV series "" and why span42 is used for span42 The lawyer won the lawsuit and drank a cocktail to celebrate. I was also drunk. It has to be said that in 2014 and 2015, pre-set cocktails began to be recognized in the market, coupled with the big fire of TV series, greatly promoted the sales of RIO (at that time, the sales of this TV series to RIO were very impressive, and everyone who is interested can go Check it).

In terms of product design, even a person who doesn’t drink alcohol, once saw the packaging, once had a desire to buy (though I didn’t buy it in the end). It can be seen that the packaging design gives most of the visual impact to people, and the company is in the product All aspects of the company have worked hard, and now becoming the industry leader is not a vain reputation.

This kind of fast-moving product, the brand is very important. At present, in addition to Ruiao , the only brand I can think of is Bingrui. Coke, , Pepsi are really delicious? I don't think so anyway, but the premium the brand brings to them is very objective. Well, not much to say, in short, the company's quality is good, but how the industry will develop in the future and whether the company can maintain its advantages can only be known by continuous tracking and understanding.

For convertible bonds, the 6-year coupon is low, other terms are general, the concept is scarce, the reputation is high, and the industry leader in subdivisions, I will subscribe for it.



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