On September 19, the "First China-Europe + China-Japan-Korea Fashion Industry Innovation and Development Summit" kicked off at the "China-Europe Center" Cloud Theater in Chengdu High-tech Zone. This is also the sixteenth Sub-venue of China-EU Investment, Trade and Technology Cooperation Fair.
Big celebrities gathered together to discuss government strategic planning and the four-party linkage of China, Europe, Japan and South Korea, innovative digital fashion and new consumer scene creation, business product incubation, and new generations around the theme of "consumption upgrading, industrial innovation, regional synergy, and harmony between the United States and the United States" Consumption leadership and other cutting-edge topics, jointly explore the new ecology of fashion trends in China, Europe, Japan and South Korea, draw new ideas for fashion innovation and development, inspire new momentum for a better lifestyle, and promote the development of the fashion industry in China, Europe, Japan and South Korea.
big names gather to talk about the innovation and development of the fashion industry
The global economic development is slowing down, coupled with the impact of the epidemic, the fashion industry ecology is accelerating restructuring, and transformation and upgrading are imminent. Technology is changing with each passing day, how can technology empower fashion? How does digitalization help fashion transformation and upgrading? How can the fashion industry develop sustainably? The discussion on these issues is more profound.
At the summit site, Tang Jiqiang, CEO of the West Finance Think Tank of Southwestern University of Finance and Economics, gave a keynote speech. He believed that cultural connotations are indispensable in the development of the fashion industry. Perceiving fashion depends on whether you can perceive the cultural connotations behind the elements. The cultures of China, Japan and Korea share the same origin. In addition to its own advantages, there are many external opportunities for co-building a fashion ecosphere. It is necessary to learn from cooperation in a comprehensive range of breadth, speed, and depth.
In the context of the shrinking global cosmetics market, L'Oréal Group from France, as the world's largest cosmetics group, will grow its business in mainland China by +27% in 2020 against the trend. The group has adjusted the regional structure, integrated the markets of China, Japan, and South Korea, established a new North Asia region, and designated China as the headquarters of the North Asia region, hoping to integrate the advantageous resources of the three markets.Leverage the synergy of the "Golden Triangle of Beauty Makeup" of China, Japan and South Korea, and share the opportunity of "good consumption" innovation with the world.
L'Oréal North Asia President and China CEO Mr. Fabery announced for the first time the development strategy of the Group’s North Asia region and the new role of the Chinese market in the global layout. He mentioned that China will become a trend creator and an increasingly expanding North Asia As an evolutionary accelerator for the brand portfolio, Chengdu is becoming a hot spot for investment in the beauty consumer industry in North Asia and Europe.
In 2020, China surpassed the United States to become the EU's largest trading partner, and the EU has also been China's top two trading partners for ten consecutive years. At the scene, Huang Huan, general manager of the Southwest Branch of the European Union Chamber of Commerce in China, shared the valuable experience of how the European Union Chamber of Commerce promoted the development of the European and Chinese fashion industry in China. In the roundtable dialogue session, Zhang Wenjun, Director of Fashion Industry Division of Chengdu Economic and Information Technology Bureau, Tang Zilan, Vice Chairman of Chengdu International Fashion Federation, Ma Siming, Vice President of L'Oréal North Asia and China R&D and Innovation Center, Ito China President On behalf of Huang Yamei and Noblesse China's managing director Yu Lei, they focused on the most cutting-edge issues in the industry, spoke freely, and conducted in-depth exchanges on the integration and innovation of the fashion industry.
Co-creation and co-creation releases fashion innovation and good consumption co-creation plan
"The First China-Europe + China-Japan-Korea Fashion Industry Innovation and Development Summit" aims to interact with the international and domestic fashion industry, business, media, and business The exchanges between the world, through dialogues and discussions, clarify the development direction of the fashion industry, and contribute to the advancement of the fashion industry.
"Countdown to 5, 4, 3, 2, 1", in the attention and expectation of everyone, Fang Ye, chairman of cover media, and editor-in-chief of cover news ( West China Metropolis Daily) , Cao Feng, General Manager of Cover Media, West China Metropolis Daily, Liu Huan, Director of New Economy Bureau of Chengdu High-tech Zone, Lan Zhenzhen, Chief Corporate Affairs and Public Coordination Officer of L'Oréal North Asia and China, Huang Yamei, General Representative of Ito China,Noblesse China Managing Director Yu Lei, Chengdu Fashion Industry Association Changjiang Xinyun, and Chengdu International Fashion Federation Founder and Executive Vice Chairman Tang Zilan jointly launched the "China, Europe, Japan and South Korea Fashion Innovation and Good Consumption Co-creation Plan". This is The most exciting part of the event.
This co-creation plan mainly includes "cultivating future estheticians to create a fashion content matrix", "linking industry-wide talents to empower brand new experiences", "building a new space for fashion beauty and creating a win-win ecosystem", and "innovative fashion research" The platform incubates the four aspects of Asia-Europe Fashion New Species.
walked from history to the "C position" of fashion. Under the policy guidance of "accelerating the construction of a new development pattern with domestic and international double cycles as the mainstay and mutual promotion of domestic and international double cycles", the fashion industry of China, Europe, China, Japan and South Korea will accelerate the common development, and it is expected that more companies will invest in the future. In the joint innovation of the fashion industry, a better fashion experience is presented to consumers.
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