The day before yesterday, I arranged for my colleagues to expand customers in a new way, because they came to the company in the morning to go out, which was a waste of time and the sun was shining, which made people a little unbearable.
Then from yesterday to today, my colleagues have extended customers for two days. I'm busy with my own business. I didn't remember to ask yesterday, but today I asked my colleagues. They left 3 phone calls for prospective customers, but they haven't chased them yet.
I go! ! This is really a big surprise. Originally, I thought it would be inhumane for my colleagues to go out to explore customers in such a big sun, so I was researching how to develop online exploration. Before, a friend brought their colleagues from the company to play with us. They also said that they had not been out to explore customers recently. One was that it was too hot. Let’s explore at night. Their company is still mostly male. There are more projects than ours, and the location is also good.
So this morning, I would like to express my gratitude to my colleagues. Thank you for your hard work. Before the 15th, I will definitely change the overall project culture and output, so that everyone can communicate with customers with unique value points.
Today's show was arranged to a friend's company. On the one hand, they said that they lacked people, and their company was basically male. Need a big beauty to go over and cheer up their beasts.
On the other hand, I may face a little pressure on my side, so I have to reduce some team members.
The reason for reducing staff is because our company may be sick now, to the extent that it needs help. Of course, according to the literal documents, we have no problem, because the consultant contract we signed has a fixed month every month.
But the sales can't keep up, the developers are very difficult, if the developers are very difficult, then the small companies that we rely on for the survival of the developers will also be in trouble.
One aspect of what we are currently doing is to solve the problem of sales. Although there are too many differences in hardware conditions, if there is any difficulty, we will die, and I will not choose this time.
On the one hand, we need to help developers recover blood, and we also need to reduce expenditure on . Buy more time to solve the problem.
recently looking for investment is actually doing life-saving work. Because once the capital chain is broken, it is very difficult to think about it. Because the team may be disbanded at this time. The team is scattered, and even if there is another opportunity later, it will not be able to seize it.
Help is to find ways to survive. If you survive, you have a chance to heal.
How to judge the degree of a company's disease depends on its cash flow. Cash flow is the blood of the human body and the life of an enterprise. The saving grace is to make the business cash flow positive.
The customer deposit received by the company, repayment , is cash flow, loan to bank , corporate equity financing is cash flow, selling your own house and taking money from home is cash flow, the customer's deposit , savings , etc. are all cash flow. Some of this money belongs to the company, and some is deposited by the customer with the company. But as long as the business has that money on its books, we can live.
There are also negative cash flows, such as rent, utilities, wages, materials, bank or loan interest , material fees, these are all negative cash flows.
Once the company's cash flow is negative, it's time to count the days on the calendar. For example, your company spends 500,000 yuan a month, but only returns 200,000 yuan. With only 1.2 million on the company's books, you only have 4 months to live. Without a major turning point, the company was dead after 4 months. At that time, even if there is a project with 1 million purchases, 2 million sales, and profit of 41 million, it will die before dawn because there is no purchase money.
In such an extreme environment, saying that everything else is useless, only one thing is very important, that is, help. Cash flow must be positive, life must be continued, and time must be exchanged for treatment.
From the perspective of real estate development , selling assets at low prices is a way to obtain positive cash flow, layoffs and salary cuts are the way to cut off negative cash flow. Ill buy time. Then we are looking for the root cause of the disease, solving the problem, curing the disease and saving people.
If a company has negative cash flow and will die from excessive blood loss within a few months, then everything else is empty, and the first priority is to save lives.
Companies whose profits are not positive must be ruled.
If the company's cash flow is very tight, it needs to do business with life and make the cash flow abundant. training? Doing work after get off work, doing performance first during work hours. Only when the business makes the cash flow abundant, will there be time to do business well.
When the cash flow is not sufficient, we should actually do business first, and one of the mistakes I made some time ago is to treat business as a business when it is time to do business.
Doing business brings assets, and doing business brings cash flow. How to do
career? For example, Huawei massive research investment has brought huge patent technology, these are assets.
Two men are fighting. Huawei's massive investment in research is that a man is constantly exercising. If one day these two men have to fight, Huawei, the man, can beat you with physical strength, but you can only rely on perseverance, and you will lose sooner or later.
There is also the improvement of the team's ability, the company's vision, mission and values, and branding. These are all training when you usually sweat more, so that you can bleed less during battles.
With continuous nourishment in technology, team, and brand, a company will grow into a healthy giant. Giants don't need technology to fight, just crush them directly. Giants don't need tools to cross the river, just tread water.
Many companies made money during the bonus period, bought a house and a car, and began to enjoy life. They were unwilling to spend money to train their teams and enhance their brands. This is the equivalent of a person who eats a lot of nutrients without exercising and eventually gets sick. Once you get sick, saving your life and treating it becomes a must.
I sincerely look forward to the day when my brothers and friends around me and our company can grow into a healthy giant. At that time, we can go to the mountains and the sea together, and watch the sunset fall into the sky together. , looking at each other for nothing.