Digital transformation is a hot topic currently discussed in all walks of life. While people are still discussing why to transform, how to transform, what to transform to, and when to transform, while many people are still hesitant, many new changes have quietly occurred in the field of digital procurement. When people talk about digital transformation, they focus more on traditional manufacturing. In recent years, there has been a strong desire for digital transformation in procurement in some special industries, such as the Internet industry, beauty salons, restaurant chain industries, etc. In everyone's impression, the Internet industry must be the place where digital means are used the most, and it must be the place where digital management is the most advanced. In fact, it is not.
In the past, Internet companies mainly operated platforms. Driven by capital, they focused on rapid expansion, attracting customers, attracting consumers, and attracting merchants to the platform, because platform operations must be supported by sufficient customer groups and transaction volume, and through this volume, they can build their own moats. ——Today I will share with you the chain-driven 2+1 model
-driven 2+1 model, which can rely on the independent innovation form of Internet technology and Internet resources to solve the traffic diversion problem of traditional enterprise transformation. This mode can be used to quickly start the platform. The characteristic of this mode is "simple" and can quickly fission users to meet the platform's rapid launch requirements. It can not only attract more users, but also attract stable members and expand the business model of new customers.
links the threshold of 2+1: it has only two identities, namely agent and boss. Users can become agents by purchasing products in the mall's link area. If an agent recommends two agents, they can be promoted to boss. Agents can only enjoy "shared rewards", while bosses can unlock all reward mechanisms.
example: (100 bonus for direct recommendation, 200 bonus for referral)
A bought a 499 gift pack and became an agent.
A recommended B1 and B2 and also bought a 499 gift pack to become an agent.
A obtained B1 respectively. , B2’s direct recommendation reward is 100+100=200
A upgraded to boss status, B1 and B2 each recommended 2 499 gift pack agents, that is, C1, C2, C3, C4
A received 800 point awards, B1 and B 2 won 200 direct promotion awards respectively.
There is also a support mechanism, which is mainly a mechanism set up for people who are "poor". For example, A is the boss, and A's previous superior was Q. A becomes the boss and leaves the team. The previously promoted B and C are left to Q. If B and C do not help Q develop the market, the system will deduct 20% of A's own income. To get this reward, you need to complete the conditions set by the platform. First, A and B become bosses, and second, A and B teams complete ten orders. Unfreeze when achieved.
models are just marketing tools. They mainly combine the functions of selling goods to attract traffic and promote them. The model serves as the entrance, offline services must be provided, and merchants must deliver goods in a practical manner. And it is legal fission to control it within the scope of secondary distribution permitted by the state. Regarding formality, the Ministry of Legal Affairs has also evaluated formal risk issues.
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