Profitability is a complex process. Enterprises continue to provide customers with products or services of unique value through resource allocation, and gain profits through cost control on the basis of meeting customer needs.
The business model mainly includes nine aspects: The customer level mainly includes target customers, distribution channels, and customer relationships; The management level mainly includes core capabilities, partners, and resource allocation; The product and service level mainly includes value proposition; The financial level mainly includes cost structure and profit model.
If you want to build a new business model, you must carefully analyze and study market demand, competitors and the basic situation of your own company. Market demands are changing, and business models should also change.
How to solve the problem of daily food, drink, housing and transportation for users, and use some fragmented time to buy their favorite products and discounts in the purchase process. At the same time, some points earned from shopping in the mall can be used as viewing ads to realize advertising rebates.
At present, some advertisers on the market claim to have high-return results, deceiving many people into watching some miscellaneous advertisements, which only cost a few cents a day.
The advertising e-commerce mentioned here is a gift of points in the form of purchasing goods in the mall. The points can be converted into change by watching advertising tasks with different thresholds, which can be withdrawn in cash or used in the mall to continue shopping. It is an absolute cash value. When points are converted into change, some points will also be destroyed.
Currently there are many uses for points on the market: one is to redeem points in the mall, and the other is to use them for shopping deductions. There are many platforms that use these two methods. This method was quite advantageous a few days ago, but with the continuous progress of the market, if the use of points is limited to these two methods, it will make users very limited. With more and more points, and the points mall does not have their favorite products, what should I do with so many points?
Advertising e-commerce can directly solve this problem by monetizing the points in your hands by watching advertisements. The platform will also set different points threshold conditions based on the number of points the user has. Users who share can also receive part of the commission.
For example, here we can set the points threshold:
200 points threshold——release in the form of 1%, up to 2 yuan;
000 points threshold—— ——Release in the form of 1%, you can get up to 10 yuan;
2000 points threshold——Release in the form of 1%, you can get up to 20 yuan;
4000 points threshold——Release in the form of 1%, Get up to 40 yuan;
(you can also customize the needs and functions individually according to some of the company's own ideas)
The system is connected to the first-hand advertising resources of the head (such as Baidu , Tencent , Byte, Pangolin, etc.), the commissions given by the advertising resource parties are much higher than those on the market. Advertisers will also decide whether to participate in cooperation based on the number of members on the platform. If satisfied, a part of the advertising revenue can be given to your platform based on the number of clicks on ads viewed by members. The
platform can also be combined with mall distribution rewards ( dividends, , regional, team, shareholder dividends), etc. to reasonably and effectively empower users according to different identities and conditions of the platform. As the platform continues to develop profitably, some good models and apps can be combined in the middle and later stages to better promote the platform and provide users with a more intuitive experience and welfare guarantee.
