For Chinese people, spicy taste is an unchanging mark engraved in the depths of memory. "No spicy taste is not happy" is the attitude of Chinese people towards food. Spicy not only occupies the main taste of daily diet, but also is a well-deserved "C position" among snack foods. From a scientific point of view, spicy taste is a stimulating pain. When the pain receptor is activated, it will stimulate the brain to actively release endorphin . Endorphin can also promote the secretion of the "happy substance" dopamine , thereby producing pleasure, so eating spicy food will make people feel very happy. It is precisely because of the public's love for spicy snacks that a listed company is about to be found. Recently, news came from Weilong Group that the company updated the hearing version information collection on November 23. The Weilong IPO plan is progressing smoothly and is expected to be listed on the Hong Kong Stock Exchange this year.
Weilong is China's leading spicy snack food company. It is very popular among young consumers and has a strong growth momentum. According to Frost & Sullivan's data, according to retail sales in 2021, Weilong ranks first among all spicy snack food companies in China, with a market share of 6.2%, and ranks first in the market share of seasoning noodles and spicy casual vegetable products. Wei Long's remarkable achievements are inseparable from Wei Long's persistence in quality and innovation over the years.
Quality, health and safety are always the primary core of the food industry, and Weilong is an industry model in this regard. In order to ensure product safety, flavor and taste, Weilong insists on strictly controlling the source and adhering to purchasing agricultural products from the origin. On the one hand, Weilong selected flour from the North Latitude Golden Wheat Area, konjac from the Yunnan Plateau production area, first-class soybean oil, Gansu Wudu pepper, Xinjiang cumin and other seasonings, and reached cooperation with farmers in relevant counties and districts to implement standardized and large-scale planting of main ingredients and seasonings such as wheat, pepper, pepper, cumin; on the other hand, in order to ensure the stability of raw material supply, Weilong also reached a strategic cooperation relationship with high-quality raw material suppliers such as COFCO Grain and Grain and Oils to ensure the stability and reliability of the supply chain.
Innovation is the key to continuously attracting consumers. Since Weilong invented the spicy strips product more than 20 years ago, Weilong has not stopped moving forward, but has continued to innovate and launched various new products to meet the diverse needs of consumers. At present, Weilong's products mainly have four categories: one is seasoned noodle product, that is, spicy strips, mainly including large gluten, small gluten, spicy bar, small gluten, spicy bar, and kissing roast; one is vegetable products, including konjac and kelp, the other is soy products, including soft bean peel; the other is other products, including 78° braised eggs and meat products.
A successful national quality must not only adhere to the spirit of craftsmanship to ensure quality, but also constantly innovate and keep pace with the times. Weilong created healthy and delicious food with his craftsmanship, and became the representative of healthy snack , laying a good foundation for Weilong's IPO.
