On December 16, according to the Central Bank Financial Times and Digital RMB App, the digital RMB pilot has been expanded again. Based on the existing pilot areas, the previous Shenzhen, Suzhou , Xiong'an, Chengdu has been expanded to Guangdong, Jiangsu, Hebei, and Sichuan provinces, and Jinan City, Shandong Province, Nanning City, Guangxi Zhuang Autonomous Region, Fangchenggang City, , Kunming City, Yunnan Province, and Xishuangbanna Dai Autonomous Prefecture as pilot areas. This means that residents in Guangdong Province can participate in the digital RMB pilot to experience affordability and convenience.
Citizens receive digital RMB red envelopes to purchase daily necessities (photo: Lin Chao)
According to Southern + reporters learned from the retail platform Meituan on the 17th that after the pilot of digital RMB in Guangdong Province, Meituan and Bank of China were jointly distributed digital RMB consumption gift packages to residents in the new pilot areas in the province. Starting from now on, residents in the new pilot areas can open the Meituan App to search for "Digital RMB", complete registration and receive a digital RMB consumption package worth 80 yuan.
It is understood that the gift package covers a variety of online and offline consumption scenarios for residents. Consumers can use it to order takeout on Meituan, buy fresh vegetables, buy movie tickets, buy daily necessities, and buy dining coupons at the store. The reporter ordered a cup of milk tea for 25 yuan on Foshan , received a 10 yuan digital RMB red envelope, added a 10 yuan full discount coupon, and finally paid 5 yuan in real time.
This is an important action by scenario support institutions to respond to the further expansion of the pilot scope of the digital RMB, and it is another measure for the digital RMB to boost consumption in Guangdong through the Internet retail platform. Meituan said that as the digital RMB gradually integrates into people's daily lives, its value in promoting consumption and assisting entities is becoming increasingly significant. The consumption gift package is distributed in Guangdong Province, aiming to stimulate the inclusive value of the digital RMB, accelerate the popularization and promotion of the digital RMB in Guangdong, while helping Guangdong's consumption recovery and the development of the real economy.
digital RMB pilot has made good progress since its implementation in Shenzhen and Guangzhou, driving people's livelihood consumption and benefiting people's lives. This year, Shenzhen and Meituan jointly distributed 30 million yuan of "Tesgo Shenzhen" digital RMB red envelopes, with a write-off rate of 90%; Guangzhou Nansha, Tianhe and other districts also jointly issued digital RMB consumption coupons to promote social consumption replenishment and release potential. This time, the digital RMB pilot has been expanded to the whole province of Guangdong. More Guangdong people can order cups of milk tea, eat morning tea, and buy boxes of fruits with red envelopes. Consumption is boosting, and more small and medium-sized merchants will also usher in a recovery in business.
Recently, policies to stabilize the economy have continued to take effect, and people's livelihood consumption has accelerated its recovery. Industry insiders generally believe that as the pilot continues to expand, the value of digital RMB boosting consumption and serving entities has been widely recognized by local governments, and the inclusiveness and "people's nature" continue to be highlighted. In the people's livelihood consumption of "one breakfast" and "two boxes of fruits", Internet retail platforms with rich consumption scenarios have gradually become the main entrance for people to use digital RMB, and will play a more active role in helping the popularization and promotion of digital RMB and serving the real economy.
[Reporter] Ye Dan
[Author] Ye Dan
[Source] Southern Media Group Southern + Client
