role model power | Beishidian branch Li Xiaoxiao: "Double fists" show strength, business marketing has achieved results
Beishidian branch account manager Li Xiaoxiao
Excellent experience sharing
Li Xiaoxiao, currently the account manager of Jincheng Rural Commercial Bank Beishidian branch, has been joining the big family of Shanxi Rural Credit for ten years. Since the beginning of this year, this comrade has taken serving customers as his mission and visiting and marketing as a starting point to achieve various tasks and goals well. Up to now, a total of 115 personal loans have been issued, with a total amount of more than 27 million yuan, and have successively won the honors of Jincheng Rural Credit Outstanding Account Manager and Jincheng Rural Commercial Bank's "May Fourth Outstanding Youth". Speaking of experience sharing, Li Xiaoxiao vividly compared customer marketing to a person's left and right hands. By playing the customer marketing "left uppercut " and customer maintenance "right punch ", she exerted strength on new customers, made a fuss about existing customers, and attacked "double punches" and achieved new results in business marketing.
marketing customers have tips, implement policies in a classified manner to improve quality and efficiency
According to customer categories, Comrade Li Xiaoxiao adopts the "policy according to the aptitude" marketing strategy, and through list sorting and precise efforts, he has achieved clever measures for different customers. The first category is existing loan , highlighting the word "early". According to the annual inspection policy of the head office's existing loans, Li Xiaoxiao usually starts contacting customers two months in advance and starts to reverse loans one month in advance. On the one hand, it allows customers to prepare for early repayment. On the other hand, it discovers and deals with customers who have difficulty in repaying. At the same time, for lost customers, it can maintain and retain them early to effectively reduce the churn rate of existing customers; the second category is new loans, highlighting the word "simple". In order to solve the pain points of small and micro customers' difficulty in obtaining loans and slow loans, we will constantly optimize the business processing process by ourselves, make full use of the advantages of Jinxiangdai's online loan application, "one-time notification" for loan consultation and "one-stop service" for credit processing, so that customers can truly experience the credit experience of "you use the money, I use it with my heart".
has tips on maintaining customers, and relationship marketing has achieved results
In customer maintenance, Li Xiaoxiao attaches great importance to improving relationships with customers. She believes that "emotional account" should be established first, and then "bank account". During the loan application process, she always thinks what customers think and is anxious about what customers are anxious about. Combined with the bank's latest products and policies, on the premise of controlling risks, she allows customers to provide the simplest and most effective information, run the least path, and apply for the fastest loan. When the customer is confused, she can stand from the customer's perspective, help customers calculate the cost amount, make good industry comparisons, and demonstrate the bank's advantages of interest rate , quota and flexible loans. She firmly believes that "reputation" creation is the best marketing. For this reason, through her own efforts, she will make every customer as satisfied as possible and become her standard for her execution of her work.
