With the advent of the era of consumer merchants, consumers' consumption behavior is no longer just consumption, but an investment in goods, and consumption appreciation has also become a new consumption concept for consumers. So what is consumption value-added? How does it increase value?
In the market, I believe everyone has learned a lot of consumption rebate gameplay. Some of them directly achieve cashback through a consumption scenario, such as the very popular chain 2+1 investment promotion (Beautiful Everyday Second) mode, group buying rebate mode, Le Sharing mode, Le Buying mode, etc., they all directly rebate after participating in the platform consumption activity section.
Some people use points to redeem points first through consumption, and complete the platform's tasks and monetize points. For example, the popular Taishan crowdfunding model, advertising e-commerce model, Taiaisu M order-snatching and selling model, blind box model, etc., will give a certain proportion of points after the platform is consumed, and use points to participate in the task activities to release them into change.
or above are all about concessions, and the various consumption rebate gameplay designed will definitely be said, why not just sell products by lowering prices and low prices, not to mention whether doing so will disrupt the market price. Once you do this, you will definitely lose your foothold in the market later.
As many years ago, Capitalism, car companies Economic crisis , capitalists would rather destroy large quantities than sell excess goods at discounts, because they know very well that if they do that, they will not only face the problem of bankruptcy, but when the price is refreshed, your reputation and brand are no longer enough to cover the value.
Back to the topic, the epidemic is repeated now. Although everyone has been more or less disturbed by difficulties in life, the epidemic has gradually become the norm in life. Life is still continuing and life still has to be lived. There is a platform that adopts the hot shopping life model, driving consumption points back into a more advanced new consumption scenario - consumption value-added.
First of all, this is an ecological consensus point model. It is not a single-platform selling goods on one platform. Through Merchant Alliance , merchants from all walks of life are placed on the platform, creating the background resources and influence of the branded platform, improving the efficiency of the operation of the entire consumer economy system, and generating value in consumption, transactions generate value, and consensus generate value. Together, in this ecology, a concept of value-added consumer sharing economy points is reached. Merchants who settle in
do not need to pay a deposit to the platform. The platform will upload their respective products to each merchant who settles in and an independent supplier backend. On the premise of ensuring the quality of the product, merchants of also need certain points to maintain the assets to open stores and sell goods on the platform normally.
Because every time a merchant sells a product, a certain amount of points needs to be destroyed. When the merchant lacks points, he cannot continue to open a store on the platform to sell goods. At this time, he must buy it like the user's hands. There will be an independent transaction section for the purchase of points, and those who hold points can be listed for sale.
platform will issue a constant number of points. Through the complete total asset issuance mechanism, airdrop points will be issued in a limited quantity every day. According to the contribution value held on the entire network on that day, airdrops will be airdropped to every consumer and merchant. There are more and more consumers, merchants will give more and more rewards, and the application needs to circulate points. The consensus will become stronger and stronger, and the points will be added higher and higher!
contribution value is equal to recording user consumption bills, which is equivalent to computing power. The more you consume, the more contribution value you get, the more contribution value you get, the more points you get in the day's airdrop. According to the release formula, the individual contribution value ÷ the contribution value of the entire network × the daily airdrop volume = the individual's obtained.
users will receive 300 contribution values when registering, and consuming products on the platform will receive a 1:1 contribution value. If you purchase 99 yuan products, you will receive a total of 399 contribution values. If you consume 100 yuan products, you will receive 100 contribution values.
merchants get a contribution value of 1:0.2 for every product sold on the platform, and sell a product worth 1,000 yuan, and you can get a contribution value of 200.
Please indicate the source of reprinting: Lao Duan of the business model development. Article editor: D-X-M_9221
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