Liu Zhaoxia , with 26 years of experience in the industry, has gradually developed from an ordinary insurance salesperson to a top sales elite in the life insurance industry. She is the director of the Executive Committee of China Insurance Marketing Elite Alliance, the founding chairman and lifetime honorary chairman of China Insurance Elite Roundtable Conference (CMF), the International Dragon Award (IDA) Platinum Award and lifetime member, and the winner of the China Life Hall of Fame Lifetime Achievement Award. , the honorary president of China Life Individual Insurance Elite Club, and enjoys the reputation of "Queen of Insurance".
Picture: Liu Zhaoxia
And when we really get closer to her, we will find that these beautiful auras actually come from her hard work, perseverance, pioneering innovation and frankness. In her journey of more than 20 years at China Life, she has left behind a series of shining footprints.
In 1991, when Liu Zhaoxia first arrived in Shenzhen, she was confident and ambitious. Living in the "window" of China's reform and opening up, she keenly discovered the huge potential of the insurance industry in this hot land. For this reason, she gave up what her family regarded as a "good job" and resolutely joined the Shenzhen Branch of China Life Insurance Co., Ltd. (hereinafter referred to as "China Life Insurance") and became an insurance salesperson. At first, her family and friends did not understand because her choice, even twenty years later, requires great courage. But Liu Zhaoxia is a woman with a gentle appearance and a stubborn heart. She is determined to carve out her own world in the rising industry of insurance.
A year later, she won the first place in the "Personal Life Insurance Sales Rookie" of China Life Insurance Shenzhen Branch with a performance of more than 600,000 yuan in premiums and more than 200 policies. From then on, the first place seemed to have an indissoluble bond with her. During her more than 20 years in the insurance marketing career, she has always pursued excellence and made continuous progress. From 2017 to 2021, her first-year regular premiums exceeded 100 million yuan for five consecutive years. She has won numerous honors for herself through hard work, sweat and persistence. From an ordinary marketer to a top sales elite; from working alone to managing a marketing team; from an insurance salesperson to a representative of the Shenzhen Municipal People's Congress and a member of the Chinese People's Political Consultative Conference... It can be said that Liu Zhaoxia created China Life Many miracles of and even the life insurance sales industry are blooming like a rosy glow in the field of finance and insurance.
There is no shortcut to success
"If there is a secret to success, then the first secret must be diligence." In Liu Zhaoxia's life insurance marketing career for more than 20 years, she insisted on "six visits a day" and was always diligent. It's her code of conduct.
One day in August 2014, it rained heavily in Shenzhen, which was affected by a typhoon. Liu Zhaoxia visited the client's home as planned. This is a new customer I met on a business trip. I don’t have a very strong insurance awareness. I made an appointment to meet at the customer’s home at ten o’clock.
Picture: Liu Zhaoxia
Thirty minutes later, we were about to reach the agreed place, but deep water on the road blocked the way. The driver looked at the heavy rain outside the car window and the water on the ground, and persuaded Liu Zhaoxia to give up going to her destination and turn back. But Liu Zhaoxia said, "No, I made an appointment with the client and I can't break the appointment." The driver had to take a detour and send her to the agreed area. After getting off the bus, Liu Zhaoxia, who was not familiar with the address because it was her first time at the customer's house, searched for her from house to house in the heavy wind and rain. By this time, the umbrella had become a decoration, and she was soaked to the skin. Finally, when the customer opened the door and saw Liu Zhaoxia, who was dripping with rain but still smiling, he was surprised and moved and bowed deeply to her. This is how Liu Zhaoxia has won the trust of every customer with her diligence and sincerity for twenty years.
"There is no shortcut to success. In the eyes of others, it should be easy for the 'Insurance Queen' to do insurance, but only I know the effort behind it. Diligence and goals are my most precious wealth." Liu Zhaoxia said.
A customer commented on Liu Zhaoxia, "She is very dedicated, and it can be said that she pursues unremittingly. She was like this when she first started working in insurance. After her performance was remarkable, she was still like this, and she became more dedicated. And she is very enthusiastic and responsible. She completely treats her clients as friends and relatives.In this society with a developed commodity economy, the relationship between people is often expressed as a relationship of interest and interest, but she is different. She truly cares for her customers. ”
Achievements are based on ambition, and industry is broad based on diligence. Over the years, in addition to visiting customers every day for twenty years, Liu Zhaoxia has always insisted on learning more, thinking hard, studying hard, and practicing often, and constantly concentrates on studying insurance knowledge and learning and applying it. Technological service platform, continuous improvement of professional quality. It is this hard-working and valuable character that has made her a champion.
Praise for forward thinking
Sales master Joe Girard said, "Sales is an art. , science, and be good at finding customers’ key buttons."
If you ask Liu Zhaoxia why she can maintain excellence for a long time, continuous innovation and breakthroughs are her "secret weapon." When the public does not know what insurance is, she dares to take the lead in trying to make insurance ; When insurance was just known to the general public, she took the lead in establishing her own Zhaoxia Insurance Service Center in 2000 to provide customers with professional services in the form of a customer club; when people began to turn their attention to insurance planning, Liu Zhaoxia's business had already It has achieved leapfrog development and entered the field of family risk management. It customizes overall solutions based on resource integration, provides customers with truly needed and valuable "insurance packages", and extends a series of value-added services such as health management... …It is precisely because of Liu Zhaoxia’s forward-looking thinking and concepts, as well as the professional and efficient services she provides to customers, that she has won the respect of her customers and formed an unbreakable sense of trust in her.
Liu Zhaoxia said: “I am for me. I feel extremely honored and proud of the insurance business I am engaged in. In my eyes, life insurance is a great invention in the history of human development. It has a very high value among various commodities in human society. It cannot even be measured by price, because it is closely related to the two most precious things of us humans. , that is life and health. This determines that our life insurance marketing career is a beautiful and sacred career. "
Give back to the society with great love
"I am a grateful green leaf, and I want to repay the root system that gave me life. " Liu Zhaoxia said.
html Over the past 20 years, Liu Zhaoxia has become accustomed to carrying her responsibility and mission for the insurance industry, as well as the promotion and respect for the status of life insurance agents, on her shoulders, insisting on using her industry influence to give back moreIn 2004, Liu Zhaoxia was elected as a member of the Fourth CPPCC Committee of Shenzhen City. “My own strength may be insignificant, but I will always move forward persistently. "As a committee member from the front line of insurance marketing, she puts her love into practice, fulfills her social responsibilities, and uses the unique perspective of an insurance person to discover and speak out. At the CPPCC meeting, she successively proposed "solve the problems of insurance agents" Social security, improve the social security of agents" "Organize and establish a regular exchange learning system for the Shenzhen-Hong Kong financial industry " "Introduce corresponding subsidy policies to guide and encourage Shenzhen college students to engage in employment in the insurance agency industry and labor-intensive service industries" "Establish the unity of Shenzhen citizens Health Management Information System Platform to Strengthen the Health Management of Shenzhen Citizens" and a series of proposals on the development of the insurance industry and insurance marketers.
When the new coronavirus epidemic broke out in 2020, Liu Zhaoxia immediately donated 2.4 million yuan to Shenzhen Charity Association , She also purchased and donated nearly 50,000 masks, 3,000 bottles of disinfectant, more than 1,200 pairs of gloves and other anti-epidemic materials to contribute to the fight against the epidemic. At the same time, she also launched an initiative through the "China Insurance Champion Elite Alliance" to provide relief to epidemic areas. Upgrading PCR laboratory and increasing nucleic acid testing provide support.
has been on the insurance road for 26 years. As the first outstanding sales elite to be honored in the "China Life Hall of Fame", her words and deeds are full of unspeakable words. The spirit of the times is failure and selfless struggle. “There is no smooth path in life insurance marketing. Only hardship makes you more courageous; only hard work makes you more precious. "Today, Liu Zhaoxia uses her story to inspire every China Life striver to carry the great love of insurance, serve the people's livelihood with heart and affection, and protect the people's better life with the power of insurance. And her "legendary journey" also Continue.
It is understood that the "China Life Hall of Fame" is the highest honor hall for the individual insurance channel established by China Life Insurance Company to commend those who have been engaged in individual insurance marketing for many years and have made outstanding achievements in customer service, performance management, and assisting the company's high-quality development Model sales elites who have made outstanding contributions and played a leading role in the company and industry. From 2018 to now, after strict screening at all levels, a total of 4 sales elites including Liu Zhaoxia have been selected into the "China Life Hall of Fame".
