Chen Xuping, who graduated from the Department of Civil Engineering of Tsinghua University, joined Longfor Real Estate as an official student in 2008 and successively served as engineering manager, project chief, chief engineering officer, and head of Chengdu Longfor Investment a

Chen Xuping, who graduated from the Department of Civil Engineering of Tsinghua University, joined Longfor Real Estate as an official student in 2008 and successively served as engineering manager, project chief, chief engineering officer, and head of Chengdu Longfor Investment and Development Department.

In 2017, Chen Xuping became the general manager of Chengdu Longfor. In the past five years, Chengdu Longfor's annual real estate sales have increased from less than 10 billion yuan to more than 26 billion yuan. At the same time, Longfor Commercial’s number of open shopping malls in Chengdu increased from 2 to 8, and the number of shopping malls under construction and about to open reached 10.

Public information shows that in 2020, Chengdu Longfor’s commercial rental income exceeded 700 million; in the housing rental sector, Longfor Crown Apartments accounted for about 40% of Chengdu’s existing rental residential market share; in the smart service sector, Chengdu Longfor’s service area exceeded 1811 Ten thousand square meters.

Chen Xuping’s experience in real estate development and his ability to coordinate layouts across multiple channels make him stand out. In July, it was reported that Chen Xuping was promoted to vice president of the group. Now, Chen Xuping, who has been transferred to the group, has reappeared as the general manager of Real Estate Channel.

This adjustment is seen by industry insiders as “putting professional lines into professional channels, allowing the back-end department to support the front-end department, and play more of a role in empowerment and service rather than control.”

Under the new organizational structure, the "dual engines" of Longfor Group's development business and operating business will go hand in hand: among them, the development business will continue to maintain high-quality and steady growth, while the operating business will create more increments and achieve higher growth. speed.