author | Taeyang
picture | Internet
There are many kinds of female beauty. Jiang Hua belongs to the dignified and gentle kind. Her black loose sweater, white coat and white walls and outstanding plants complement each other. She loves aesthetics and her The studio is equally simple and stylish.
This woman looks as gentle as water, but she contains huge energy. She has worked as a model and clothing brand operator. She turned from being a mother of two children to starting a business. In 5 years, she has created more than 200,000 entrepreneurs. Team, @江利头道 has 200 offline stores.
Independent, brave, and pursuing dreams, Jiang Hua wrote the song of his youth with continuous growth and breakthroughs.
01 From self-use to brand director, meet a better self
"In this ever-changing world, we never lack opportunities or efforts, but few people believe that miracles can also be created. When we walk here On this road, we must pay attention to the present, keep moving forward, and pursue innovation. We have no way of guessing what the future will bring, but our story continues.” Jiang Hua confidently and generously narrated his story in ’s retrospective short film on the third anniversary of the Jiangli brand. The entrepreneurial process allows us to see the charm of an entrepreneurial woman.
"At that time, I just gave birth to a child, and my endocrine disorders were a bit disordered. I had dandruff and hair loss. However, I tried many brands of shampoo to no avail. When I was looking for shampoo everywhere, I happened to meet Jiang Li. " By chance, when we urgently needed to change our predicament, a mother recommended Jiang Li Shampoo. "It just so happened that Jiang Li's shampoo was founded by Jiang Wu. So I said let’s buy it and give it a try.” It was this attitude of giving it a try that started the relationship between Jiang Hua and Jiang Li.
Before 2015, Jiang Hua, who had been a full-time mother for three years, felt that life was comfortable and dull, but she never gave up the pursuit of her life. On October 17, 2015, Jiang Hua officially ended her life as a full-time mother and went to Beijing with her four sisters to attend the global launch of the Jiangli brand. From that moment on, a new chapter in Jiang Hua's life began.
However, for Jiang Hua’s husband, who has always been a veteran and runs a traditional business, Jiang Hua became a micro-business and expressed strong disapproval of sharing and selling shampoo online. "When I said I wanted to share, he poured cold water on me, one at a time. In the end, because I thought this shampoo was really useful and a good thing to share, I finally decided to give it a try, so I blocked myself. Husband, start posting on Moments. " Because she has always felt that women should do something that interests them, Jiang Hua, who has her own value, started her own business despite the opposition of her family.
"I felt very embarrassed when I posted on Moments for the first time. There were 112 people in my Moments at that time. Later, I screened the 112 people again and only selected 80 women who have a high quality of life. Share. " has grown from a playful attitude at the beginning. Jiang Li has more than 200,000 members, more than 80 million partners, and more than 300 official partners. Jiang Hua has been growing and slowly becoming successful.
The self-media mobile business era has provided many people with the opportunity to realize their own value. In 2015, Jiang Hua founded the "Meet a More Beautiful You" elite female community. grew from one person to one hundred, one thousand, and ten thousand people, and now has exceeded 200,000 entrepreneurial teams. From users to members, she has grown step by step to become the vice president of Xingka Tesco Group Jiang Li Brand Director, being able to create such a miracle is by no means just lucky.
02 Women drive the creation of brands and shape brand influence
"This is an era of sharing economy , which provides many opportunities for women to start businesses. As women, we always maintain a sense of curiosity, tolerance and attention to new things. Only with the courage to try and setbacks can you seize the opportunities around you. "
Regarding how women should build their personal brands, Jiang Hua believes that it is better to build a personal brand than a brand. There are three key points. First of all, women must show their true self, discover their own advantages and unique personal charm, magnify them infinitely, and create their own unique personal brand. Secondly, women should always maintain a state of learning, constantly absorb knowledge and nutrition, accumulate and enrich themselves, and shape themselves so that they can better shape their brands. Finally, this is an era of beauty and productivity. Everyone yearns for beauty and is willing to pay for it. Therefore, the content output in shaping the brand must be desirable and beautiful things, so that customers will have a sense of identification and create greater value.
For a good brand, product quality is fundamental. Creating a good brand culture, establishing emotional links with customers, and resonating with customers are the main strategies to create a sense of belonging. Jiang Hua said that as a female entrepreneur, she must always maintain a state of learning, not set limits on her age and life, continue to enrich herself, and bloom the unique personal value and charm of each stage. Lifelong learning, lifelong growth, lifelong happiness, let yourself become a more valuable independent woman.
The Jiangli brand "Meet a More Beautiful You" elite women's community founded by Ms. Jiang Hua has achieved nearly a hundred outstanding elite entrepreneurial women in its five years of establishment. Through self-media sales channels, it has provided online services for nearly 200,000 members provide a full range of shopping needs, as well as entrepreneurial development. It has helped countless women with entrepreneurial dreams achieve their life goals, and has changed and influenced tens of millions of families.
03 Women should be brave and do what they like
From a full-time model to the marketing operation department of Ports Group, she worked for ten years, and then returned to her family to become a full-time mother. Later, she met Jiang Li and started her own entrepreneurial career.
"I think women are constantly growing throughout their lives. Keep meeting better selves. There is no best, only better. This is also an encouragement to yourself, which will make you no longer afraid of age and the impact of time. When you change yourself, you will feel that each stage will be different, and you will encounter different people and different things. You will continue to learn some good things to make yourself better. " growth is a learning attitude, Jiang Hua. I have been constantly learning to make up for my shortcomings. The words "Create value, achieve others, and make every woman the master of her own destiny" guided Jiang Hua to realize her remarkable transformation from an ordinary woman to an entrepreneurial elite.
"Simple because of trust" , Jiang Hua's journey has fully confirmed this sentence. The mutual trust between her and her partners is getting stronger and stronger, and the tacit understanding is getting higher and higher. When everyone adds fuel, the flames are high, and the brand The development is getting better and better.
Jiang Hua said: "The core concepts I transmit to our team are altruism, bravery, growth, and balance." Bravery has a different meaning to Jiang Hua.
Bravery is her growing experience. "I found that I am not passive at every critical point in life, but I take the initiative to face it and take this step bravely. Many people say that everything you do will bring you success. Different experiences and accumulations, so the first thing to do is to have courage."
Because of his bravery, Jiang Hua decided to end his modeling career after winning the modeling championship and join a company to do marketing;
Because of his bravery, Jiang Hua worked for Baozi Company for ten years and chose to return to his family as a full-time mother to accompany his children;
Because of his bravery, Jiang Hua believes that a woman must have something to do in her life, so she became the vice president and brand director of the group 5 years after Bao Ma started her business.
Jiang Hua tells us through her own experience that as long as we choose bravely, good things will happen. It will happen.
"I have always liked aesthetics. Aesthetics can relieve work pressure and adjust the pace of work. I hope that I can have a section in my life dedicated to my favorite aesthetics, from life aesthetics to clothing aesthetics. I hope that in these Further training is possible in this regard. " The vitality of art cannot be stipulated. When facing life and work, Jiang Hua still has his own aesthetics and persistence. He strives to strike a balance between business and art, winning financial independence while maintaining personal independence.
There are thousands of flowers in the world. They seem to be gentle and fragile. They use their delicate bodies to resist the wind and rain, and bloom without fear of resistance.
Gentleness is also a powerful Girl Power
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