Schneiman Shenzhen Stock Exchange GEM IPO accepted
As a leading brand in the home furnishing industry, 19-year-old Schneiman Home Furnishing has ushered in a critical stage of "life" this year. According to the official website of the Shenzhen Stock Exchange, Guangzhou Schneiman Home Furnishing Co., Ltd. (hereinafter referred to as "Shineman" or the company) has an initial public offering prospectus (application draft) and plans to be listed on the Growth Enterprise Market of the Shenzhen Stock Exchange. The sponsor is Great Wall Securities . At present, the company's IPO materials have been officially accepted by the Shenzhen Stock Exchange. Among them, Red Star Macalline and Easy Home both hold shares.
It is reported that Schneiman’s public offering of shares will not exceed 24.2 million shares, accounting for no less than 25% of the total share capital after the issuance. It plans to raise approximately 480 million yuan, mainly for the second phase of the Hubei Jingmen production capacity construction project. , information upgrading, construction, technological transformation projects and supplementary working capital, etc.
Schineman IPO plans to invest the raised funds
Guangzhou Schineman Home Furnishing Co., Ltd., formerly known as Guangzhou Shinyi Furniture Co., Ltd. In November 2014, it was renamed Guangzhou Schineman Home Furnishing Co., Ltd. In August 2017, the shareholding reform was completed, and the company The legal person, chairman and actual controller are all Xin Fumin . As of the signing date of this prospectus, Xin Fumin, chairman and general manager of Schneiman Home Furnishings, and Ding Shujuan, director and deputy general manager, are husband and wife. Xin Fuqiang is Xin Fumin’s brother, and Ding Zhaohui He is the brother of Ding Shujuan and Xin Kunlu is the brother-in-law of Xin Fumin. The five people hold a total of 49.0296 million shares directly and 1.7946 million shares indirectly, accounting for a total of 70.10%. In addition, there are no close relatives of directors, supervisors, senior managers or other core personnel of Schneiman Home Furnishing who directly or indirectly hold shares of the company.
Schneiman Home’s shareholdings
Public information shows that Schneiman Home is mainly engaged in the research and development, production and sales of customized wardrobes, custom cabinets, aluminum alloy doors and windows and other whole-house supporting furniture products. It is a domestic customized home furnishing industry. One of the leading brands. The company's products are positioned in the mid-to-high-end consumer market, with the mission of "creating a healthy, environmentally friendly, and fashionable home life" to provide consumers with one-stop, integrated, personalized green high-end customized home services.
As of the reporting period, Schneiman Home Furnishing's revenue in the past three years was 835 million, 921 million, and 1.156 billion yuan respectively, and the net profit attributable to the parent company was 63 million, 52 million, and 66 million yuan, showing a steady growth trend. The company has three major product systems: customized wardrobes and supporting furniture, customized cabinets and aluminum alloy doors and windows. Among them, customized wardrobes and supporting furniture mainly include wardrobes, bookcases, sideboards, wine cabinets, beds and other customized furniture products required for bedrooms, study rooms, children's rooms, living rooms, dining rooms and other home spaces, as well as supporting furniture such as sofas and mattresses. product. Among them, customized wardrobe machine supporting furniture accounts for the highest proportion of revenue, followed by customized cabinets and aluminum alloy door and window products.
Schneiman’s main financial indicators in the past three years
At present, Schneiman Home Furnishing has formed multiple product series including Downton Abbey, Gurui, Mo Shen, Roujing, Basic Basco Children’s Room, Yuansu, Zhijian, etc.; customized Cabinets mainly refer to kitchen customized cabinet products, which have now formed multiple product series such as Chaka, Hoh Xil, Fontainebleau, and Finnish Town; aluminum alloy doors and windows mainly include sliding doors, sliding windows, bathroom doors, and sun rooms, etc., which have been It has a variety of door and window products such as Normandy series, Star series and Paris Spring sunroom series.
Schneiman product structure and revenue proportion
In addition to the "Shineman" brand, the company also created the "AI Home" brand in 2019. This brand focuses on the sinking of sales channels and the construction of community stores, mainly for It also provides consumers born in the 80s and 90s with more personalized, lively and customized furniture products. At present, Schneiman Home Furnishing has formed a development model with differentiated market positioning of the dual brands of "Schneiman Home Furnishing" and "AI Home Furnishing". The products cover wardrobes, bookcases, wine cabinets, sideboards, cabinets, tatami , beds, doors and windows. and other full categories of home furnishing products, forming a diversified and comprehensive home ecological pattern.As of December 31, 2021, the company has a total of 1,893 dealers and a total of 1,918 dealer stores. The distribution network covers most major domestic third-, fourth-tier and above cities; in addition, the company is actively expanding its bulk customer business model, and the company's products have been Enter the supply chain of some leading domestic real estate developers and form long-term and good cooperative relationships with them.
After a long period of R&D and innovation, Schneiman Home Furnishing has accumulated certain technical advantages in the field of customized home furnishings. As of the signing date of this prospectus, the company and its subsidiaries own a total of 440 patent rights and 846 computer software copyrights, and have been rated as a "National Intellectual Property Advantage Enterprise" by the State Intellectual Property Office. The company is a high-tech enterprise, a member of the Guangdong Wardrobe Industry Association, a member of the Guangdong Customized Home Furnishing Association, and the drafting unit of the "Solid Wood Customized Home Products" group standard and "Customized Home Products Installation Service Specifications". The "Schneiman" trademark owned by the company has been recognized as a "well-known trademark" and "Guangdong Province famous trademark" by the Trademark Office of the State Administration for Industry and Commerce and the Guangdong Province Famous Trademark Review Committee. The company's overall wardrobe products have been recognized by the Guangdong Province Famous Trademark Review Committee. Rated as "Guangdong Province Famous Brand Product".
Postscript:
This year, Schneiman, which has been watching the development of the home furnishing industry for 19 years, has made frequent moves. First, it established a whole-house customization division and launched the concept of "whole-house customization". Through information construction, it fully realized one-click ordering for production and then released it. The smart decoration "Z Plan" empowers cooperative decoration companies, and works with dealers to create a live broadcast matrix, and the business layout is booming.
"Accumulate a spoonful to become a river, accumulate dust to become a lofty pole." With Schneiman's fierce battle for the Shenzhen GEM IPO as a symbol, Schneiman is on the road to climb to the top of the home furnishing industry.
