Intensified competition in the milk powder market has slowed down the growth rate of the entire industry. At the same time, the milk powder industry has shown a clear trend of segmentation. Taking organic milk powder as an example, many milk powder companies have turned their attention to this field under high competitive pressure, and this product category has become a hot topic in the market. Lists such as organic milk powder rankings are very popular.
"From the data of the milk powder industry, we can see the fiery degree of the organic milk powder market. Taking the first half of 2020 as an example, the growth rate of the domestic omni-channel organic milk powder market increased by 20% year-on-year, which is the third of the overall growth rate of the milk powder market. At the same time, major platforms have frequently released data such as organic milk powder rankings, indicating that consumers have also begun to show a strong interest in organic products!" said an industry insider.
It is understood that the obvious feature of organic milk powder is the scarcity of milk sources, and most of its milk sources are high-quality milk sources distributed around the world. Coupled with the brand's strict certification of the whole process of ranching and production, as well as multiple inspection reports of products leaving the factory, it is not difficult to understand the recognition of the market and consumer groups. Taking Ruibuen organic milk powder as an example, the milk source of this product is located in the Alpine grassland with extremely clean environment in the temperate zone of 40-50° south latitude, which is recognized as the golden milk source. From pasture maintenance to dairy cow milk production, every step follows the strict organic standard , and the organic ingredients in the product are as high as 98%!
Ruibuen organic milk powder is also connected to the "Infant Milk Powder Traceability" applet of the Ministry of Industry and Information Technology, which can display milk source, farm management, product certification, inspection and quarantine, etc., so that consumers can clearly understand the product and let everyone know about milk powder. The quality is more assured. The data shows that Ruibuen organic milk powder ranks at the top of the organic milk powder list, and this product is becoming the choice of more and more parents.
