This phenomenon often occurs in life, and the same store will go bankrupt if it doesn’t take long. And the most bizarre thing is that it won’t take long to change the store and continue to decorate and open business. This seems to be in a vicious cycle, and many people will have a doubt about . Is it a problem of "feng shui"?
Not to mention, it is really possible! Today I will analyze the mystery of this from the perspective of "Feng Shui". What are the things about opening a store in
?
What is Feng Shui? This is a science passed down to us by our ancestors. As the saying goes, " Mountains control people's population and water control money. If the wind does not enter the house, it will not be prosperous, and if the water does not come to the hall, it will not be prosperous. " The saying of is generally said that a place has good weather and rain, and the environments such as light and humidity are suitable, so that people will be safer and more comfortable. Everyone is naturally willing to gather here, so that the population will be prosperous and the wealth will be abundant.
So what does this have to do with the store?
stores are all built by man and belong to the acquired Feng Shui. For the same store often goes bankrupt, it depends on whether you have committed the following taboos when opening the store.
- is surrounded by old stores, but there is only one shop that is often decorated and changed to the boss. In terms of Feng Shui, this is a conflict. Birds of a feather flock together. When everyone has the same style, new things appear out of place. From the perspective of consumer psychology, 80% of newly opened stores are not as good as those old stores, so they cannot retain local regular customers in a short period of time. This kind of shop is generally only suitable for chain stores or next door stores to "incompatible" decoration styles. Stores that often close down almost have one thing in common. The location is average and the location is relatively narrow. This kind of shop generally has a low rent. Many people will spend the savings on decoration, which gives people the feeling that it is exquisite but not atmospheric enough, which makes people feel "not close". Scientifically speaking, your store should be decorated to suit the preferences of local people. Don’t open a noodle shop in an ordinary living area and be decorated to be high-end. Who dares to go there?
- There are obstacles outside the store, or the disposal is in the "flowing area". The former is because "the wind cannot blow to places, and it is not convenient for people to go to", and the scientific explanation is that "it is not easy to see if it is too lingered." The latter is because "there is no water in the flowing water area". The scientific explanation is that when we go to get water, we either make it convenient to be close to you or it is close to home. Some places that are not close or far away, or where there is no office area around, are all passers-by.
Of course these are just "metaphysical" explanations, and there is also an old saying that "the biggest Feng Shui is human kindness." However, for doing business, it is not to ask you to do charity, but to provide healthy ingredients and thoughtful services while making money. This is the way to go.
At this time, many people said again, the location I chose is OK, the taste is also good, why is there still no business?
This point involves the knowledge of "popularity". In Feng Shui, this is called "taking advantage of the situation". For example, some newly opened shops will invite relatives and friends to take care of the business, and some even invite people to join in the fun.
Don’t underestimate this method. Although everyone knows this routine now, it can indeed attract traffic from most departments. If you can catch the popularity brought by this wave of "taking advantage of the situation", the store will come to life in the future. It’s a bit like the saying that you need to pour a glass of water in first when pumping water, and you can’t bear to let your child get stuck in the wolf.
and the configuration are also available. The air conditioner with large temperature difference in winter and summer must be turned on in place. This is actually in line with the "feng shui" statement. Everything is people-oriented. To put it bluntly, it is not to mention the product. You have to make me willing to come to you.
Of course, these are just some simple chats from "feng shui", and the specific store situation must be analyzed in the entire environment. For example, the current epidemic situation has caused the country to experience recession. From a Feng Shui perspective, it is considered to be "going against the will of heaven".
If there is no good enough location and foundation support, it will naturally be difficult to persevere in a counter-trend environment. Those who choose to change stores frequently happen to not meet such conditions, which will naturally cause people the question of "toxic" of this store.