Focus | Men's clothing brands "get together" to replace spokespersons, how high-profile officials declare it?

brand spokesperson is not only a symbolic representative, but also a dialogue space for consumers.

Recently, Chinese menswear brand LILANZ released a set of official endorsers for autumn and winter blockbusters. With the concept of "new business menswear", Lilang officially announced Han Han as the new brand spokesperson and Li Dan as the Lilang brand experience officer. "I and the world fit well" Lilang's "New Business" concept. Through the seven-segment dialogue between Han Han and Li Dan, Lilang continuously broadens the brand boundary and breaks the impression that products are fixed in the market. Z1z

is not unique. In addition to Lilang, SAINT ANGELO and Hailan’s House also announced the replacement of Zhang Ruoyun and Jay Chou as brand spokespersons some time ago. National brands joined hands with national idols to redefine the “phenomenal” official announcement of the clothing industry.

Today's clothing industry competition has entered a highly branded era. In brand marketing, the competition for public attention is the key, and spokespersons are the most concise and effective way. The

brand spokesperson and brand experience officer are not only a symbolic representative, but also a dialogue space for consumers. The transmission of brand information has been upgraded from propaganda to dialogue, from unilateral mandatory output to an equal exchange of views.

The new generation of young consumers have stronger self-awareness and have a strong desire for social expression. They are eager to show and understand their personal attitudes. The choice of clothing has higher requirements in terms of practical effects, fashion and even the concept and image of the entire brand. Z1z

may not change the spokesperson because of the lack of influence of the previous spokesperson, but to express that the brand is constantly changing and continue to create freshness for the public. In addition, changing the spokesperson itself is also an excellent topic of hype.

Of course, whether consumers will buy it in the end, it still depends on the product. At one time, Metersbonwe, who was endorsed by Jay Chou, had been continuously discounted due to inventory problems, and the brand image was repeatedly compromised.

Therefore, while “bundling” stars, brands need to work hard on product research and development, keenly grasp the current popular elements, accurately insight into consumer needs, and establish a good brand image in order to enter the hearts of consumers.