From November 5th to 10th, the 3rd China International Import Expo was held in Shanghai. The 90-year-old Huili shoe industry brought classic styles to display at the China National Tide Hall of the National Brand Project of Xinhua News Agency, highlighting the vigorous vitality and innovation of domestic brands ability.
takes the condensed white as the main tone, and integrates a variety of modern elements. The Huili shoe industry booth attracts many exhibitors with its bright and elegant, simple and stylish modern retro style. In front of the booth, many pairs of pull-back shoes were placed in a pull-back "F"-shaped logo, ingenious. In addition to the classic styles of the Huili shoes exhibited at the CIIE, there are also derivative products developed and designed based on the cultural elements of the old brand. There are also joint products born through cross-border cooperation, and new series of products created by trendy designers, such as Huitianzhili, Huiyan, Zishu and other "net celebrity" products. These exhibits lead visitors into the time tunnel, bringing back to the unforgettable green years.
(Photo source: Xinhua News Information Center Shanghai Center)
was founded in 1927. The image of a warrior full of bows and arrows is the logo of a whole generation of youthful memories. Many exhibitors left their youthful years in front of the Huili booth. sigh. In the 1970s and 1980s, the pull back shoes were once popular all over the country. They were memories of several generations of Chinese, and they were also representatives of national brands. Now, as a "classic domestic product", Huili is becoming the "fashion choice" of the new generation again.
(picture source: Xinhua News Information Center Shanghai Center)
sticks to the product positioning of "popularity, high quality, full range, and more fashionable". Established for more than 90 years, Huili strives to be a "popular boutique", and strives to be an "eternal companion", while achieving "eternal memory" with "fashion and comfort". High-quality and low-cost products are the foundation of Huili. On this basis, Huili continuously introduces the old and brings forth the new. It uses diversified and trendy products to integrate with consumers’ rigid needs. At the same time, it carries out multi-channel matrix launches to capture the post-90s, The newly emerging consumer market of the younger generation after the 00s has continuously upgraded the quality and consumer experience while exploring the connotation of national brands.
Throughout the past, Huili has gone through the ups and downs of 93 years. Nowadays, in this era of "revitalization of domestic products", Huili is no longer just a memory, but a popular fashion brand in the current consumer goods market, and is sincerely loved by more and more post-90s and post-00s. . After phoenix nirvana transformation and innovation, Huili is becoming a new benchmark for the revival of classic domestic products and an important business card for "Chinese brands" to go global.
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