From solid color to color adjustment, from sequins to matte, from full-spread drill to special-shaped drill , manicure, as an important part of the "beautiful economy", has become an indispensable part of the lives of many female consumers. As the Spring Festival approaches, the reporter found that manicures have entered a busy period before the New Year. Compared with the manicure that takes 1-2 hours to go to the store, the "wearing armor" that only takes about 10 minutes to change his armor at home is quietly becoming popular. Although nail art is beautiful, it cannot be done frequently. Repeated polishing of nails will weaken its barrier function.
Natural Art
Visiting nail art shops: I was busy before the New Year, and I had to make an appointment in advance
In the subway business district of Xinjiekou , there is a nail art shop every few stores. There are dozens or even hundreds of exquisite nail films placed at the door of each nail art shop to attract consumers. The manicurists in the store sit in a row to perform nail art for consumers. Refined skin repair, nail revision, phototherapy glue manicure, drying, a set of the most basic manicure process takes at least 40 minutes. If you choose slightly more complicated forms such as skipping colors, bright surfaces, drills, and rivets, the time will be longer.
reporter learned that the manicures in the store are currently mainly phototherapy glue, and the colors and patterns are retained on the fingernails for a long time. The group purchase price for only solid-color nail art is around 30-50 yuan, the group purchase price for jumping color and sticking 2 nail pieces is around 60-80 yuan, and the group purchase price for full-color nail pieces is around 80-100 yuan. If you require more complex imported glue or patterns, it will be around 200 yuan.
"The traffic on weekends is large. A manicurist can sometimes do 10 manicures a day. The main consumer group is between 18 and 35." A staff member of a nail art shop on the fourth floor of Huacai Tiandi in Jianye District told reporters that most consumers choose manicures that cost about 100 yuan. "Generally, you have to make an appointment in advance, otherwise you may not be free when you come that day. Next, December and January will be busy because everyone will do a manicure to welcome the New Year."
Female consumers: they have to spend money on manicures every year
In order to improve market competitiveness, many nail art shops have also launched "self-service manicures". The so-called "self-service manicure" is for customers to choose manicures within a fixed price, without limiting color or style. The reporter saw that self-service manicures are as low as 49 yuan and as high as 189 yuan.
self-service nail art set
"Sometimes I go to do nail art on a whim, and most of the time it is to attend some formal occasions to do nail art." Ms. Liu, born in the 1990s, specially issued a storage value card with a total value of 2,000 in a nail art shop in Pukou District, Nanjing. She chose to use imported glue to spend about 180 yuan per nail art, and each nail art stays for 2-4 weeks. "When the nails are long, you have to start to remove them. So I often choose gradient-colored nail art, which can last for about 3 weeks. If you often have to do housework, you have to start cleaning and unloading. So I often choose gradient-colored nail art, which can last for about 3 weeks. , the duration of manicure will be relatively short. "
" In the past, I would go shopping, watch movies, and eat with my roommates on weekends, but now I shop online. We eat, do manicures and watch movies on weekends. "Ms. Qi, born in the 2000s, is a senior student. In her opinion, doing manicures is a "weekend entertainment" with a high price. "Spend 30 to 40 yuan to do manicures and chat with friends, I enjoy this feeling."
wearer allows consumers to achieve manicures for 10 yuan
don't have to go to the store, can you do "manicures" at home? Recently, a "wearing armor" that can be applied and removed anytime and anywhere has been launched and has been very popular among consumers. Compared with disposable rubber-coated manicures, wearing nails are cheaper and can be carried and reused.
online shopping platform, the reporter searched for "wearing armor". The shop with high monthly sales exceeded 20,000+ payment, the price of 12 tablets was around 10 yuan, and the price of 24 tablets was around 15-25 yuan, which is indeed much cheaper than offline manicure. After buying the "wearing armor", after the consumer polishes and cleanses the nail surface, he uses jelly glue to fit the nail sheet with his own nails. When it needs to be removed, he only needs to wipe it with a nail removal rod and a hotel cotton along the edge. In order to fit the nail size of consumers, there are 24-piece short models such as 7mm*12mm, 13mm*18mm and 24-piece long models such as 13mm*22mm and 12mm*21mm. There are dozens of options in terms of styles, including color, pattern, diamonds, etc.
Whether it is manicure or wearing nails, will it really affect the skin? Kong Yulong, attending physician of the Dermatology Department of Nanjing Jiangbei Hospital, said that regular nail art will definitely cause certain damage to the skin. The nail itself protects the human skin. If nail art is often done, first of all, it will repeatedly polish and thin the nails, making the barrier function of the nails weaker, which not only reduces the ability to protect the skin, but may also be infected with some bacteria or fungi. In addition, the nail polishes applied are all irritating in a certain way, which can also cause certain damage to the skin and nails, and even cause allergic reactions. Some bad nail polishes often contain some sensitizing or irritating ingredients, so it is not recommended for some pregnant women to use during lactation or contraceptive period.
Yangtze Evening News/Zi Niu News Reporter Jiang Jingyi
Proofreading Li Haihui
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