Ivana Helsinki At Paris Fashion Week
On May 19, the famous fashion design brand Ivana Helsinki (Iweina), from Europe, held a brand press conference at the official residence of the Finnish Ambassador to China, announcing his official entry into the Chinese market. This Nordic fashion brand, which has been on the of Paris and New York Fashion Week many times, finally made its debut in the Chinese market today.
Finland Ambassador to China Jarno Syrjälä (Su Hailan), Executive Director of Finland Chamber of Commerce Ulla Nurmenniemi (Wu Lan), Ivana Helsinki China Partner CEO Du Yawei, Synchronous Swimming World Champion Ivana Helsinki product experience officer Zhong Wei, executive vice director of the Institute of Color Research at Tsinghua University, attended the press conference together; at the same time, Feng Wei, CEO of Zhuyan Technology, Liu Aihua, Dean of Zhuyan Business School, Lin Lini, Chief Brand Operation Officer of Holeke, Xiang Xingzhang, President of Del Group's Chaodian Holdings, Liao Yu, Art Director of Del Group, Shen Zhonghai, Director of Fashilong , Yang Lei, General Manager of Berlang China Research and Sales Center, Cui Weijian, CMO of Laqiu Na, Yang Xiaolin, Planning Director of Mona Lisa, Lei Dinglu, Marketing Director of Meitushi, Zhang Yuexin, Brand Director of Rishang Group, Chen Xuejiao, Brand Director of Feitong Furniture, etc., as brand strategic partners, also gathered together to attend the event at the Finnish Embassy.
Picture: Finnish Ambassador to China Jarno Syrjälä (Suhailan)
Finnish Ambassador to China Jarno Syrjälä (Suhailan) attended the event and delivered a speech. He said: Many Finnish companies have cooperation in the Chinese market. High-quality design and innovative fashion are also the genes of Finnish companies and products. Iweina is the same, which reflects Finnish lifestyle and culture. In his opinion, Finnish design is a label for comfortable life. He hopes that Ivina can bring more and better designs to help the Chinese people live a better life.
Picture: Ulla Nurmenniemi, Executive Director of Finland Chamber of Commerce (Wu Lan)
Ms. Ulla Nurmenniemi, Executive Director of Finland Chamber of Commerce (Wu Lan) attended the event and shared the Nordic lifestyle. She said: "Happiness is satisfaction with life, and the happy life in Finland lies in a link with nature. Steaming sauna, outdoor activities, natural food, Finnish coffee culture, and even a home that balances nature, etc., constitute the highlights of Finnish culture. Ivana Helsinki Ivina is the most wonderful balance between Finnish culture and design, and I hope the brand will bring more surprises”
Picture: Ivana Helsinki China CEO Du Yawei
Ivana Helsinki China CEO Du Yawei shared the brand background and design concept of Ivana Helsinki, and introduced some famous cases of Ivana Helsinki. Ivana Helsinki was founded by Finnish designer Paola Suhonen and is headquartered in Helsinki, Finland. Ivana Helsinki has been on the Paris and New York Fashion Week many times and has an important influence in fashion, design, home and film.
Ivana Helsinki currently has three major business groups: the first is to provide joint design business for enterprises, covering product design, packaging design, brand design, commercial space design, etc.; the second is the fashion industry, including high-quality clothing, scarves, accessories, etc.; the third is the home furnishing industry, including home space design and home furnishings, including customized furniture, lighting, fabric printing customization, bathroom space, balcony space, etc.
According to reports, Ivana Helsinki provides design services to internationally renowned brands such as Coca-Cola , Google , Volvo , Swarovski and other renowned brands all year round.
Picture: Ivana Helsinki is one of the design companies invited to design Coca-Cola bottle
Picture: Ivana Helsinki and Volvo Cars at Paris Fashion Week
Du Yawei said that Ivana Helsinki intends to create a lifestyle and overall atmosphere that advocates nature, represents the combination of life attitude, functions, unique visual effects and high quality. At Ivana Helsinki you can find various products that can inspire your life.
Picture: IvanaHelsinki Some home products
Speaking of Ivana Helsinki's development in China, Du Yawei said that Ivana Helsinki should provide Chinese consumers with world-class designs in the Chinese market. As people's living standards improve, everyone's aesthetic level will become higher and higher, and good designs and product appearance will become new growth dividends.
The upcoming 2022 Winter Olympics will also bring another round of world sports boom. Zhong Qi, the world champion of synchronized swimming, will also serve as chief product experience officer of Ivana Helsinki and serve as the ambassador of China-Finn design and cultural exchange.
Picture: Synchronous Swimming World Champion Zhong Hu, Chief Product Experience Officer,
, and serves as the China-Finance Design Cultural Exchange Ambassador
Zhong Hu shares with everyone the Olympia series products designed by Ivana Helsinki. She said that the Olympia series launched at this press conference has extraordinary significance. The use of Olympic elements symbolizes the Olympic spirit. Through the design and arrangement of unique patterns, it is like flowers representing different women's beautiful flowers, with different shapes, showing the different beauty of women. Zhong Qi also said that through Ivana's design, we feel the artistic style without borders and full of inclusiveness; Ivana's design is intertwined with colorful lines leading to the road of everyone's dream, and the road of the future is held in everyone's own hands. I hope that more people in the future can feel this warm temperature from Arctic Circle .
Picture: Song Wenwen, Executive Deputy Director of the Institute of Color Research, Tsinghua University,
Song Wenwen, Executive Deputy Director of the Institute of Color Research, Tsinghua University, presented a keynote speech on "Color·Emotion·Indoor", sharing her views on how IvanaHelsinki's design can be closely integrated with indoor products, and expressed her great pleasure in attending this release event with beautifying life as the first concept. Teacher Song believes that from trend to design to production to market, it is a closed loop, with color emotion, harmonious color, color restoration, and accurate color, running through each link, and color must fall into the space. At the same time, Teacher Song also shared the relationship between color and emotional perception. She said that it is also red, green, yellow and blue. If the color is bright, it will give people a fresh and young feeling. If the brightness is reduced and the saturation is moderate, it will give people a calm feeling and can convey warm emotions. Therefore, in the use of spatial color, we should rationally grasp and think about the direct feelings brought to users by spatial color.
With its influence in the international fashion and design field, Ivana Helsinki has achieved rapid development after entering the Chinese market. It has reached cooperation intentions with many famous companies and signed strategic cooperation agreements at press conferences, including:
Shanghai Zhuyan Internet Technology Co., Ltd.: Zhuyan Technology is a nationally certified high-tech enterprise and a digital service provider for the pan-home industry. Provide management-driven and technology-driven for pan-home furnishing enterprises, focusing on "business training + management consulting + supply chain empowerment". With digitalization as the core, people, products and data are effectively connected, becoming the "TIE connector" for the upstream and downstream of the pan-home industry.
Halaike Creative Home: Professionally focused on the field of whole-house customization. Comprehensively layout the home furnishing strategy of "wardrobe, cabinet , wooden doors, walls, and home delivery" that goes hand in hand in hand with multiple categories. Focus on developing whole-house suites and provide consumers with one-stop overall solutions for whole-houses. In terms of brand development, Holake put forward the brand proposition of "I think the original life trend" and advocates the original life philosophy of "healthy and comfortable, simplified, and returning to the essence", providing consumers with a high-quality home.
Del Group Chaodian Holdings: CHOISM Chaodian Home Furnishing, adhering to the systematic aesthetics to create high-quality life . Realizing brand value through business models and promoting industry development through industrial ecology construction is the permanent development concept of Chao Dai brand.Chaodian takes the brand mission of creating a systematic home life aesthetic and realizing the dream of comfortable living, and creates commercial value with the construction of the home furnishing ecosystem and standardized system service output, and serves global living life with creativity!
Berang (China) Sanitary Ware Co., Ltd.: Since its establishment, it has been loved by designers around the world for its outstanding appearance design and reliable quality, and has frequently appeared in high-end commercial buildings and high-end characteristic hotels they designed around the world. Nowadays, Belang Sanitary Ware is present in Europe, Middle East , Southeast Asia and Taiwan. At present, Berlan has completed a series of global operational changes and supply chain integration, and is determined to bring more leading sanitary ware life concepts and lifestyles to Chinese and global consumers.
Fashilong: a supplier of building materials products specializing in the research, development, manufacturing and sales of integrated ceiling products and their supporting facilities. It is one of the first companies to enter the integrated ceiling industry. It has the most successful experience in the production, sales and service of the integrated ceiling industry. With the goal of "being the best ceiling manufacturer in China", Fashilong has always been at the forefront of the industry in product design, product quality and sales scale. It has now formed a high, medium and low-end product line layout. Fashilong's products that focus on details will contribute their own strength to the improvement of China's humanized living environment.
Lacuna: Lacuna, a well-known cabinet brand from Germany, follows the business philosophy of by people for people, is people-oriented and is oriented towards the future of the market. Adhering to the business philosophy of "specializing in world-renowned brands and serving social elites" and the high-end market positioning, the company has successfully introduced top brands in the world's furniture industry to China. At the same time, the light of excellent design styles and original concepts is also spread to every corner of the world.
Mona Lisa Group Co., Ltd. : a large-scale ceramic enterprise integrating scientific research and development, professional production and marketing. The company adheres to the development concept of green, innovative and artistic, and takes it as its responsibility to beautify the building and living space and create greater value for employees, customers and society. Dedicated to providing high-quality ceramic products to the market. Mona Lisa Group Co., Ltd. has provided timely and thoughtful services to a large number of consumers over the years.
It is reported that in the future, IvanaHelsinki will carry out strategic cooperation with contracted companies in the fields of fashion, home furnishings, design, etc. We are willing to bring high-quality products that are in line with the current aesthetic trends, innovative and technological, into the market, and contribute our own strength to the opening of a new era of home aesthetics.
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