Summary: It is a gift to check in at the store, and quickly gather!
On September 30, 2022, the first store of two magpies GIGIZAZA in China opened in the grand dress of Vientiane World in Nanjing, creating a diverse art space integrating fashion, art and lifestyle. It deconstructs and recreates trendy culture from a multi-dimensional perspective, and provides more diverse outfit choices for trendy art enthusiasts.
GIGIZAZA As a multi-brand collection platform based on the artistic lifestyle, the "trendy culture" of deconstruction and reconstruction is its core. Multi-dimensional cooperation spans multiple fields such as design, photography, painting, and music. Among them, you can feel the imagination and creativity contained in it from the design style of the store space.
store space design style is mainly mixed and matched industrial style, and the concrete walls are matched with colorful metal exhibition stands and wooden interiors, allowing the sense of nostalgia and futuristic feeling to create a retro futuristic atmosphere.
At the same time, the whole is integrated with the elements of photography, displaying the film works selected by the brand manager over the years, and creating an immersive art installation with the theme of darkrooms, establishing an "secret base" for trendy art enthusiasts.
The clothing displayed in GIGIZAZA store uses bold colors, mixing and matching of multiple pattern elements, and splicing of different materials. At the same time, it integrates oriental traditional culture and modern art to create sparks of art, which conflicts overall without being inconsistent, forming a unique and recognizable style feature. The overall image of the store is presented, just like the brand concept that the two magpies want to express, turning daily clothing into wearable art, providing more diversified choices for people who pursue a textured life, and finding new ways of expressing themselves exclusively.
It is worth mentioning that the two magpies opened this time are themed "Magpie God Conference" and integrate national quintessence mahjong into it, using classic mahjong elements to install space, and even the coffee cup set and packed carry box are "assimilated" by it.
During the opening period, the mahjong theme game was launched, attracting all kinds of "magpies" gods to come and challenge, and they all won the gifts home (there is a prize if you participate)!
In addition, customers who come to the store can enjoy free Polaroid photos (limited to 35 photos per day) and free special coffee. This opening event will last until October 3, 2022. Let’s invite three or five friends to carry the whole audience together!
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