Especially since 2019, due to the overall impact of the epidemic, the time spent at home has increased, and women have also paid more attention to a comfortable and comfortable life state, which has also led to the fact that no steel ring underwear, no size underwear, and soft su

As the concept of "pleasing oneself" awakens in the new generation of women, the daily demand for underwear purchases has also changed from having steel rings to not having steel rings. Especially since 2019, due to the overall impact of the epidemic, the time spent at home has increased, and women have also paid more attention to a comfortable and comfortable life state, which has also led to the fact that no steel ring underwear, no size underwear, and soft support underwear have become the new favorites of female consumers.

For young consumers, there are four trends in choosing underwear

Enjoy freedom with peace of mind: Comfortable, breathable, skin-friendly, and unrestrained sense has become the basic requirements for underwear

Personalized girlishness: Rich colors and diverse styles are also key points to consider

Natural and beautiful breast shape: pursues soft support, natural and stylish body feeling and breast shape

Dressing versatile sense: requires different seasons, different styles, and different scenes

Overall, the young consumer group needs to be comfortable > good-looking > cost-effective > functional.

This is why more young people choose underwear without steel rings, sizeless, soft support, rather than traditional underwear. Because traditional steel ring underwear has strong shaping force, the breast shape is prone to stiffness and unnatural; the wear comfort of steel rings is much smaller than that of steel ringless or soft ring styles. And from the perspective of the suitability of the outfit and the aesthetics of the underwear, the technological innovation of the ringless/soft ring underwear is greater than that of the ring underwear, so the final design layout and finished products are also more popular among consumers.

The continuous innovation and development of steel-free/soft steel-ring underwear has also further attracted the attention of the new generation of consumers. Innovatively develop cool and breathable summer models from the body, innovatively develop traceless invisible models from the outfit, innovatively develop sleep care models from the wear scene, and innovatively develop black technology soft support models from the function. Functional needs, wearable needs and comfort needs are fully met, so it has become the new darling of the current women's underwear market.