Recently, the world's leading down jacket brand Bosideng , with the title of "redefining thin down jackets", threw suspense to everyone: How to make thin down jackets "more varied, lighter and warmer, and more fashionable"?
At the same time, Gu Ailing is also the first to wear a brand new thin down jacket as the spokesperson of Bosideng.
For a long time, fashion and warmth have been considered two contrary words in the down jacket industry. Even the thin down jackets that have emerged in recent years have exposed very obvious disadvantages. On the market, the monotonous style and the same "fine quilted line" design all greatly reduce the fashion level; in terms of wearing scenes, these thin down jackets are too basic and casual in style, which is destined to be suitable only as an inner wear and cannot compete with more scenarios.
Ordinary thin down jacket
Bosideng, who has been in the down jacket industry for nearly half a century, has set off their third "down jacket revolution" in a more innovative way, changed market phenomena, and demonstrated with the power of Chinese design. Although the suspense of the entire series of new products has not been revealed yet, the thin down jacket on the spokesperson's upper body has already filled the expectations. Many highlights can be seen from the craft details revealed by Bosideng! The first thing that makes people notice is the bold cross-border of century-old fashion items. It is not difficult to see from Gu Ailing's new thin down jacket that Bosideng has completely abandoned the thin down jacket style represented by a certain Japanese brand, and refreshed the fashion sense with the cross-border of classic products for century-olds. As a symbol of hip-hop culture, sweatshirts originated from the hooded robes worn by medieval European monks. Due to their comfortable and wear-resistant characteristics, they have continued to this day, becoming the most popular fashion item in autumn and winter.
History of development and improvement of sweatshirts
As for knitting, which is even longer than the history of sweatshirts, there are countless legendary stories about it. For example, the Fair Island flower pattern born in Scottish in the 16th century has been passed down to this day. The ever-changing knitted patterns not only make knitting a favorite of the British royal family, but also make it fashionable. Major luxury brands are also constantly launching knitted items to continue the legend of this ancient clothing art.
Bosiden collected a large amount of knitting historical information in the design of light and thin down jackets
In addition, you can also see the integration and innovation of splicing design on light and thin down jackets. Speaking of the origin of "split", it can be traced back to " Paddy Clothes " of in the Tang Dynasty. It splices different materials and gives contemporary designers infinite inspiration. Bosideng's "courage" lies in "transplanting" this skill into the design of down jackets, and injecting new vitality into the thin down jacket design that has always been dull and lacks heart.
Ancient Paddy Clothing
At the same time, the quilting art, which was popular in the aristocratic circle in the 18th century and originated from Marseille, France, also gave Bosideng's design team a new concept and created a new work that conforms to contemporary aesthetics. From the details of the new product released this time, we can also see that Bosideng's new generation of thin down jackets breaks through the traditional vertical cross quilting form, incorporates more artistic ingenuity, making people look forward to its stunning debut.
Horn art history
Real innovation is not a slogan, it is full of unexpected problems. For example, the splicing of different materials will bring about differences in the shrinkage rate of , color fastness of and fabric extension between fabrics. To overcome these challenges, hundreds of attempts are required; for example, the degree of quilting density is grasped. In the arrangement of quilting density and warming performance, multiple repeated attempts are required to find the right balance.Only by overcoming the above difficulties can we achieve the ideal innovation of thin down jackets, and keep professional-level light and warmth while taking into account the appearance of fashion. There are already so many innovations in design. It is reported that Bosideng's thin down jacket is professionally equipped with five major light-warming technologies, truly realizing a breakthrough design that makes the thin down jacket both fashionable and light-warming.
In fact, the upcoming "redefinition of thin down jackets" is not Bosideng's first initiative in the down jacket industry. Since its establishment in 1976, it has not only achieved "global leadership" and has won many patents and awards including the ISPO Award Global Design Award, the Red Dot Design Award, etc., but has also launched the "fashionization" revolution of down jackets in different eras. In 1995, Bosideng took the lead in proposing the concept of turning cold protection into "thick, heavy, and swollen" to "light, thin, and beautiful", leading the first fashion "revolution" of the down jacket industry. In 2001, Bosideng launched a series of down jackets with intelligent warmth characteristics, launching a green and environmentally friendly transformation for cold-proof clothing, which is regarded as the second "innovation" in the down jacket industry.
Last year, Bosideng released the world's first windbreaker down jacket, which fully combines the style and advantages of two classic categories, integrating fashion, warmth, slimness, formality, and protection to meet the needs of business scenarios.
Bosiden's first windbreaker down jacket
has industry-leading professional strength, pursuit of extremes and breakthrough innovation, which is the brand characteristic of Bosiden presents to the public, and it is also the eye-catching highlight of its brand spokesperson Gu Ailing. Therefore, the cooperation between the two parties has become tacit and natural, creating a surprising spark. Bosideng, who has been focusing on down jackets for 46 years, has never stopped exploring the fashion of down jackets. This time, it is determined to develop a new series that is warm and durable and can cover the needs of multiple seasons of wear, subverting tradition, truly opening up a new pattern of cross-season down jackets, and free fashion outfits in multiple scenes. On September 21, the Bosideng redefinition of thin down jackets will be launched soon, let’s look forward to it together!
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