The current epidemic is in a serious manner. What categories are suitable for going overseas? Let me share with you a few common and popular categories.
1, clothing fashion
clothing fashion brand official website has obtained significant traffic dividends during the epidemic and has become a track of opportunity for cross-border e-commerce to go overseas. Especially SHEIN, which performed well with extremely high visits and excellent sales.
data shows that the degree of competition among various sub-categories in fashion categories varies greatly. Among them, the growth rate of women's clothing has slowed down but the sales volume is still huge. Sportswear and accessories, which are comparable to the size of women's clothing category, have achieved the highest growth rate. The pursuit of consumers' pursuit of a healthy lifestyle under the epidemic. The brand concentration of this sub-category is high, and competition is more fierce in the industry.
Clothing and fashion brands that want to go overseas can find overseas internet celebrities such as clothing, life, tourism, sports, etc. for cooperation and promotion.
2, home gardening
In the home gardening market, due to the long-term home stay caused by the epidemic, a batch of bedding, kitchen supplies, and aromatherapy outdoor furniture brands have performed well. In the
sub-category, the competition for furniture is relatively fierce, while the overall retail sales of kitchen products have still achieved significant growth, and the competition is relatively peaceful.
Home gardening brands that want to go overseas can find overseas internet celebrities such as home, gardening, travel, life, and environmental protection for cooperation and promotion. The overall growth of the markets of
3 and 3C
3C is strong, brand e-commerce occupies a significant dominant position in the 3C market, and the performance of DTC brands is very impressive.
Under the influence of the epidemic, people's time to stay at home has increased sharply, bringing a higher search growth rate to home electronic products, and search competition has also eased.
Home electronic brands such as Dyson are specific vertical categories. Usually, the repurchase frequency is low. The overall scale is small but the sub-category is numerous. Therefore, the top brands play their respective strengths in their respective vertical fields.
3C vertical brands that want to go overseas can find overseas Internet celebrities such as technology evaluation, product vertical, and lifestyle for cooperation and promotion.
4, beauty personal care
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Under the epidemic, beauty personal care brand e-commerce, especially DTC brands, have shown rapid growth. Although the
DTC brand has a big gap compared with traditional brands and retailers in terms of visits, it has a faster growth rate. It is worth mentioning that Chinese wig brand Luyme performed well in 2020 and maintained a high growth rate under the higher average unit price.
The personal care category enjoys a high retail sales while searches maintain a high growth rate; the search demand for skin care and sun protection categories has increased far exceeding that of cosmetics and personal care categories, and the degree of competition is relatively low.
If you want to go overseas, you can find overseas Internet celebrities such as beauty, skin care, and life for cooperative promotion.
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