At 2:00 a.m. on November 29, 2021, LVMH Group announced that Virgil Abloh, the young designer, passed away due to cancer.
In fact, Virgil Abloh had been diagnosed with cardiovascular sarcoma as early as 2019, but it was not made public, which also made the public who were familiar with it feel very shocked and surprised when they heard the bad news.
In addition to serving as the artistic director of Louis Vuitton men's clothing series, Virgil Abloh is also the manager of the same name brand "Virgil Abloh" and the trendy brand Off-White. For the young people of millennial , the emergence of Off-White not only changed their dressing style, but also redefined the trend of this era.
In 2013, Virgil Abloh founded the trendy brand Off-White. During the most popular years of the brand, you can always see eye-catching black and white stripes and huge arrow logos on the streets or on campus. At that time, Virgil Abloh had already figured out the millennials' understanding and pursuit of logo. Since then, he has repeatedly used the challenge of traditional collaboration and cooperation to stimulate attention. As long as he takes action, he will be the hit product of that year, and has also laid a solid foundation for him to acquire Louis Vuitton in the future.
Virgil Abloh's opportunity to take over Louis Vuitton came from his finalist in the LVMH Young Fashion Designer Award in 2015. In March 2018, Virgil Abloh was officially appointed as Louis Vuitton Men's Art Director.
It is understood that Virgil Abloh's first product after taking office, Louis Vuitton 2019 spring and summer series, was sold out after it was released in Harajuku, Tokyo, and there were a long queue of more than 1,000 people outside the store. Louis Vuitton's previous generation hits can be traced back to the fantasy linkage series launched by former designer Kim Jones with Supreme in 2017. This time, Virgil Abloh's 2019 spring and summer series sold more than 30% of the aforementioned products in just two days.
After that, under the leadership of Virgil Abloh, Louis Vuitton not only collaborated with NBA and NIGO, but was also selected by Time magazine as one of the 100 most influential people in the world in 2018.
Virgil Abloh's death Louis Vuitton launched the book "Louis Vuitton: VIRGIL ABLOH", commemorating the cooperation with this visionary designer and witnessing the transformation of the historical trajectory of fashion.
book contains over 320 amazing classic pictures and personal insights from Virgil's close friends, including: Nigo, Naomi Campbell, Luka Sabbat, Kendall Jenner and Kid Cudi.
Assouline Press and Louis Vuitton have jointly designed two covers with great collection value and incorporated this book into the Assouline 2022 classic series. A cover originated from the 2022 spring and summer Miami show, and a child on the cover ran towards the bright red Louis Vuitton hot air balloon. Another cover features a cartoon artwork drawn by cultural idol and artist Reggieknow.
Virgil Abloh has been constantly breaking through his life to realize his value, his life is over, but his works and his art will influence generations of people. Louis Vuitton used this book "Louis Vuitton: VIRGIL ABLOH" to commemorate him, in order to inspire more and more young people to find themselves, break through themselves, and realize their value.
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