Red, as one of the three primary colors of color, has been given various meanings in the course of historical development. From economic, social, cultural and other perspectives, red has been continuously interpreted as a distinctive symbol, expressing end or stagnation, expressing joy or joy, expressing excitement or vitality. may be the proper directivity of this color itself. Since red appeared in the sign's meaning system, its function has never been replaced by any other color.
This irreplaceability is also reflected in the innovative designs created by many fashion masters, and is still loved by creatives and consumers today. In the 1930s, the subversive female designer Elsa Schiaparelli used the breathtaking scarlet in the fashion design, making the prints of red lips and red hearts the focus of the design. It is also during this period that Schiaparelli The collaboration with Salvador Dalí, a friend in the art circle, made the bright red lobster "climb" onto a simple dress.
Above: Elsa Schiaparelli 1935 autumn and winter series (left); Elsa Schiaparelli 1948 antique dress (right).
Below: Schiaparelli and Salvador Dalí's lobster skirt.
After World War II, designers who had a soft spot for red became more and more intense. The bloody cruelty of war not only did not make people talk about "red" discoloration, but inspired people to express their vitality. From Christian Dior's preference to use red to create dresses and coats that embody the graceful curves of women, to Mr. Cristobal Balenciaga's inspiration from the traditional Spanish flamenco dance skirt red,Create a sculptural structure and silhouette, and then Yves Saint Laurent pays tribute to Denmark artist Piet Mondrian through fashion. These deep and shallow red fashions born in the 20th century have become the historical and cultural archives of major brands. One stroke.
Above: Dior's red dress
Below: Dior 2017 spring and summer series (left); Dior 2021 autumn and winter series (right).
Above: Balenciaga Spring/Summer 2020 Collection
Below: Yves Saint Laurent pays tribute to Piet Mondrian, using its patterns and colors in fashion.
In the 21st century, red has not become frivolous because of the Y2K wave of the millennium, but has become more classical and critical. Among them, I have to mention the red classic beams raised by the respected Valentino Garavani. In the last season (2008 Spring/Summer series) runway he led, the models all changed to the brand's iconic red color at the curtain call. The slanted shoulder dress, as Valentino's confession and farewell to the fashion career he loved all his life.
Valentino 2008 spring and summer series curtain call the models in red slanted shoulder dress
And speaking of the alternative interpretation of red, two creative ghosts from London took off in the first decade of the 21st century whirlwind. 's first among them is Alexander McQueen . He unearthed the bloody side behind red and tried to use this color to express the deep pain, desire, struggle, and even the rebirth of human nature.But for another contemporary designer John Galliano , red is an essential main color in his fashion amusement park. Whether it’s the red satin dresses and gowns inspired by oriental dramas, or the phantom of the opera and watercolor blooming effects rendered on the Dior 2011 spring and summer haute The face is presented to the present world.
Above: Alexander McQueen 2001 spring and summer series (left); Dior 2011 spring and summer haute couture series (right).
Middle image: Valentino 2021 autumn and winter haute couture series (left); Sacai 2021 autumn and winter series (right).
Below: Michael Kors Collection 40th Anniversary Show.
Of course, in the 2021 autumn and winter series, red is still a design theme that designers cannot escape. From the artistic red cloak and feather hat in the Valentino haute couture series, Sacai deconstructed coats and dresses full of futuristic elements and sci-fi attributes, to the full set of red shapes launched by the Michael Kors Collection to celebrate the brand's 40th anniversary, red The dazzling, moving and breathtaking, achieved a new breakthrough this season.
We can never ignore the special meaning and spiritual symbol of red for Chinese people. When we turned our eyes back to China, ERDOS, which also celebrated the 40th anniversary of the establishment of the brand, also ingeniously chose red, the most memorable and culturally directed color, as the core element of its anniversary show. .
ERDOS 40th anniversary show was selected in Kubuqi Desert in Ordos,A huge red balloon installation became a spotlight on the desert.
On September 29, in the Kubuqi Desert, an eye-catching huge red sphere device detonated a topic on social media. The meandering lines extending from the sphere constitute the fashion runway for this theme show. The light of the setting sun shines on the sphere and the walkway, like a red river spreading slowly from the center of the sphere. The red enthusiasm dispels the original barrenness and loneliness of the desert, and adds surging vitality and vitality to this land. Passion.
The Red of Ordos in the 1980s and 1990s and the Red of ERDOS in 2021 on the occasion of its 40th anniversary
On the occasion of the 40th anniversary of its establishment, ERDOS has a visual core of "red" The show, along with the models filed out, outlines the historical development of the brand. With the glory of the past, the evolution of the present, and the prospect of the future, three series, uttered on the red T stage, as if to show every audience the traditionality and contemporaryness flowing in the blood of ERDOS. And futuristic.
ERDOS 40th anniversary show "tribute chapter"
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originated from thinking about the brand history, the first "tribute chapter" combed the most representative of the brand archives The classic patterns of sex are processed and recreated on the high-quality cashmere robes of ERDOS, turning the clothing into a canvas that records the development history. It not only expresses a strong nostalgic motive, but also takes into account the art of fashion and practical wear. sex.
ERDOS 40th Anniversary Show "Now Chapter"
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In "Now Chapter",The illusion of neon in the city, the colorful graffiti on the street, and the colorful in nature are presented in cashmere products under multiple concepts and forms. On this basis, SHÀN, the fruit of ERDOS's efforts in the sustainable field, is also featured in this chapter. 's abstract art , which is hand-synthesized with cashmere surplus yarn and cashmere fabric, has become the finishing touch in the series. While implementing the concept of sustainability, there is no need to compromise on high quality and design.
ERDOS's SHÀN series focuses on sustainability and advocates the use of renewable cashmere. Illustration: Cen Jun
When a hot and dazzling red comes from a distance, the "Future Chapter" of the 40th Anniversary Show officially kicked off, a piece of women's clothing with the theme of "Love" Chinese red as the color The shape echoes the catwalk and the setting sun, becoming the dazzling finishing touch in the skyline.
ERDOS 40th Anniversary Show "Future Chapter" is on. Looking back on the 40-year history of development, it has witnessed how China’s modern fashion has established a connection with the clothing habits of the Chinese people, and continues to influence the pulse of Chinese fashion.
Since the opening of the door of reform and opening up, the Chinese people's concept of fashion and beauty has gradually recovered. In that era when material conditions were still relatively scarce, mass media such as movies and television became the main way for people to recognize and imitate dress. In 1989, an advertisement "Ordos, Warm the World" was broadcast on CCTV, with catchy ad words and straightforward product characteristics.Aroused people's pursuit of clothing quality and popularity, and made Ordos a household name.
from top to bottom: Ordos 1996 series; Ordos 2011 autumn and winter series; ERDOS 2019 spring and summer series; ERDOS 2021 autumn and winter series.
At the same time, with Mr. Pierre Cardin and Ms. Song Huaigui bringing western modern fashion concepts into China, the concept of costume performance and model team made people both curious and confused. In 1993, following the trend from clothing brand to fashion brand, Erdos formed its own fashion team, and it will continue to move closer to the international advanced fashion experience in the future development.
Entering the second decade of the 21st century, in addition to moving closer to the world's top brands, ERDOS is also quietly supporting the creative power of Chinese fashion . With the explosion of Chinese design power in recent years,
ERDOS has been cooperating with a series of outstanding Chinese designers since 2016. In 2020, we will jointly launch a capsule series with young Chinese independent designers, and choose four pairs of partners—sisters, mothers and daughters, lovers, pets and owners—with designer Xu Zhi's "City Embrace" series to record their warm embrace moments. Fashion language describes the delicate warmth and love in emotion. In the "Black Swan" series with designer Tommy Zhong, recycled cashmere fabrics from the SHÀN series are used, with extremely simple black, presenting the ultimate calm and fierceness, exploring the relationship between fashion and self-power.
"City Embrace" series by ERDOS and designer Xu Zhi
"Black Swan" series by ERDOS and designer combination Tommy Zhong
In addition,ERDOS's fashion road in the new era, there is another name that must be mentioned, she is Liu Wen . Since the fledgling international supermodel shot the first commercial for ERDOS in 2008, Liu Wen and ERDOS have been together for 13 years. It can be said that they have witnessed how a Chinese model became an idol supermodel. How to become the world leader in cashmere.
Liu Wen wears a red ERDOS dress to draw the end of the 40th anniversary show
When Liu Wen wears a red ERDOS dress is 4 The 0th anniversary show draws a close, everything It seems that it is still complete, but it has never stopped, just like a runway integrated with the sky, whether it is Liu_strong2wen or ERDOS, a new chapter of _strong2 has already opened.
*Brand name
1981-2008: Ordos
2008-2016: Ordos ERDOS
2016 to present: ERDOS
Written by: shan
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