Watches of thousands of dollars are so red, what magic does the Casio small cube have?

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A while ago, a group of friends posted a unique watch gift box.

The curious rabbit went to find out, and then found that Wang Yibo had stretched his claws into various fields - the Casio G-SHOCK Chinese dragon series "Qinglong" he wore, the price is already sky-high.

Because it is a limited edition signed gift box, the price has doubled

But because it is too popular and hard to buy, a reader told me that he was unwilling to look around for a while, but in the end he accidentally saw a limited edition colored small square, and quickly started .

This is this year's new GMW-B5000TR-9PR (colored small square), the price is in the early 10,000 yuan The story goes on, in another way.

An interesting phenomenon, we once thought that the world of electronic watches and mechanical watches rarely intersected - although some mechanical watch bosses occasionally bring Apple Watch to show , but the main consumer group of Apple Watch does not buy machinery surface.

But there is always a peculiar existence that connects the two - Casio G-SHOCK, no matter you usually wear dozens of millions of large watches, it will not prevent you from owning one.

How many celebrities have tried their best to endorse it, whether it is Justin Bieber, Jay Chou or Wang Yibo, they all make no secret of their love for it.

The most interesting is Takuya Kimura . In the past two years, as the spokesperson of Casio, he wore the very famous "little silver nugget" of G-SHOCK.

But many people may forget that as early as 2001 in the Japanese drama "Hero", he already wore a small Casio square.

love without a doubt. The story of the

G-SHOCK is also interesting in retrospect - initially, Casio's belief was to create a watch that was solid and .

In 1981, the TOUGH project team was established and set up 3 goals of 10: 10 meters anti-drop impact, 10 BAR waterproof capability, and 10-year battery life.

In 1983, G-SHOCK's first watch DW-5000C was born, and the G-SHOCK TOUGHNESS shockproof structure was created. There is a popular explanation - much stronger than the "Nokia" in the mobile phone world.

However, this watch, which was once known for its sturdiness, has become so hot today, and it must be more enchanting- For example, the appearance of metal texture makes the small square more advanced.

Let's take a look at the latest limited edition, the new member of the metal block watch GMW-B5000 series ( redesigned on the basis of the first DW-5000C).

GMW-B5000TR-9PR, using titanium alloy material , the biggest feature is strap colorful contrast color

This material is a titanium alloy jointly developed by Casio and Nippon Steel for the G-SHOCK series for about 6 years The material "Tran Tixxii" makes the watch light and comfortable to wear and maintains about 2 times the hardness of pure titanium.

Based on the evolution of hardness, it also has a mirror-like texture that rivals that of steel. It is the first full-mirror titanium alloy model in the G-SHOCK series.

The bezel is coated with gold IP, and the strap is also IP-coated in multiple colors.

Think this watch is fancy? In fact, I think the strap design is quite interesting. After all, you can only see the contrasting colors when you turn your wrist. It is interesting but not ostentatious, just right.

is priced at 10,990 yuan. From the front, the effect of the strap is looming. The detail of

is that its dial also has multiple colors.

When it comes to the popularity of small squares, this is not just a story of a year or two.

I remember that when G-SHOCK celebrated its 35th anniversary in 2018, a series of explosive models appeared, and the market competition was fierce. For example, Casio cooperated with the Japanese fashion brand Porter, with a small red circle on the front and a 35th anniversary logo engraved on the back. It was limited to 500 pieces worldwide, and was once fired to more than 20,000. The second piece is co-branded with the Japanese clothing brand Kolor, limited to 700 pieces, with a gold watch head and a black rubber strap, and the disk surface is reversed ( on black and white on ).

Of course, these two pieces are long gone.

was especially amazing in those days and is still active today is the GMW-B5000D-1, which is the "little silver nugget" we are very familiar with, which was worn in the poster of Takuya Kimura in the previous article. the piece.

We are also familiar with its functions, including conventional shock resistance, 200-meter water resistance, solar power, and stopwatch ( /100-second ), etc., but the most important thing is that when it appears, the silver metal shell is completely stabbed by everyone. Heart - the texture of brushed and polished has its own "high-end sense".

Of course, the casing was changed from plastic to metal , and Casio also adjusted the movement structure to achieve the same shockproof effect.

The small silver nugget is priced at 3690 yuan, and it is still available.

At the same time, the "small nugget" is also very popular, priced at 3990 yuan.

It is GMW-B5000GD-9, which was also born in 2018. The non-limited edition

The more expensive GMW-B5000GD-9 uses a reverse LCD screen. I remember the personal experience of a Guangzhou reader Xiao H when I wrote "Little Gold Nuggets" at the end of 2018. At that time, he was shopping at Aeon Mall in Guangzhou, and accidentally found a small gold nugget in stock. In the end, he watched helplessly as a girl succeeded in taking it. "I didn't sleep well all night, and then I looked everywhere and said that there was basically no chance. There were hundreds of people in line." Xiao H said.

, of course, is also available now.

And this year there is a new choice, GMW-B5000GD-4PR, its color is like rose gold .

It is stainless steel with rose gold IP coating, the visual experience of a traditional gold watch, G-SHOCK gives it.

Of course, the shape of the small square is changeable, and the variety of choices is also one of the reasons for its popularity - no matter how picky people are, they can always find a piece they like.

For example, under the premise of ensuring the metallic feel of the small square, the GMW-B5000TCF-2PR with camouflage design is added, using artificial sapphire glass mirror, and the price is 9900 yuan.

It uses a new laser engraving technology to carry out special processing on the coated watch head and strap to achieve color depth changes

Therefore, this metal material has a special blue camouflage pattern. In addition, in order to make the watch lighter, the case , the bezel, the strap, the buttons and the back cover are all made of titanium . The case, strap, and back cover are all coated with DLC, which is more wear-resistant.

GMW-B5000CS-1PR with laser engraving , priced at 5190 yuan. The

watch is first treated with a black IP coating on the metal case and strap, and then the texture of the Grid Tunnel ( grid tunnel ) is laser engraved.

There is also GMW-B5000G-2PR in blue and black color matching. The metal parts such as the case and the ring are coated with blue IP, and the strap is made of soft fluorinated resin material. The price is 3290 yuan.

Rabbit can show you only a small part of G-SHOCK small cube products, but it is enough to see its creativity - new products are updated very quickly in just a few years.

In addition, because of the "hard to find a table", many people are obsessed with the small squares that "only a few thousand dollars can't buy". However, Casio has not artificially created hunger marketing in recent years, but has adopted a high-volume policy, which I think is very healthy for the market. The

small square is not as difficult to buy as it used to be, but it is still one of the most popular watches at this price ( to August 2017, G-SHOCK has achieved sales of 100 million ).

It's a great pleasure to get the watch we like.

As for why G-SHOCK can be admired among mechanical watch consumers, it is also because it has successfully transformed from its original durable and practical function into a cool logo on our wrists - For young people, it is a good-looking and advanced accessory Functionality is far more important than practicality.

Rabbit shows off the recently popular limited edition GMW-B5000TR-9PR small color block

Remember that recently, Rabbit can customize the exclusive back engraving of Casio watches with readers, which is a unique service of Casio official mall. In addition to this,

of course has other advantages. For example, many Casio watches have been sold out or discontinued, and a small amount of goods will be released in a low-key manner here from time to time. For true fans, it is also a good opportunity to find leaks. The most important thing about

is that the current love should be pursued to the fullest without any regrets.

Gossip Rabbit is the signing author of Toutiao. This article is the featured content of NetEase News and NetEase.