The Swiss high-end watchmaking craftsmanship exhibition is well-received at the Consumer Fair, and the brand says it will target young consumer groups in the future

Today is the last day of the first China International Consumer Goods Expo (hereinafter referred to as "Consumer Expo"), and it is also a public open day. According to the statistics of the Organizing Committee of the Consumer Expo, in the past few days, nearly 1,500 companies from about 70 countries and regions have landed on Hainan International Convention and Exhibition Center with more than 2,600 brands, and more than 30,000 buyers and professional visitors were present. Docking negotiation. On May 8 and 9, the number of people entering the museum exceeded 60,000, and the popularity did not diminish.

"Consumer Expo brings together many brands to showcase the development and prosperity of different industries for everyone. It is a positive and forward-looking expo." Roger Dubuis Roger Dubuis Roger Dubuis Managing Director of China Region Hu Ke The lady told the Red Star News reporter that although the exhibition has entered the last day, there are still an endless stream of exhibitors from all over the country and even the world on various booths today.

This year's Consumer Expo focuses on high-quality product craftsmanship and creativity. As the only guest country of honor, Switzerland, one of its national pillar industries - the Swiss high-end watchmaking industry is expected to participate in the exhibition. At the same time, the participating brands represent extraordinary Craftsmanship and innovative design have attracted much attention.

Watch style innovation continues

Aiming at young consumer groups

"As consumers become more and more younger , personalized , brands like Roger Dubuis are more attractive at the Consumer Expo. Meaning." Hu Ke said.

In the Swiss National Pavilion of about 200 square meters, more than 10 Swiss high-end watchmaking brands participated in the exhibition.

Ms. Hu Ke, Managing Director of Roger Dubuis China.

According to the introduction, this time Roger Dubuis brought dozens of "super watches" to show the top watchmaking craftsmanship from Geneva , as well as the maverick watch Innovative design.Among them, the brand new Excalibur King series single flying tourbillon watch, the unique sense of perspective and depth of the watch is amazing. "Over the past few days, the exhibitors have been very enthusiastic. Even on the last day of the exhibition, many visitors are still looking forward to and curious about the craftsmanship and innovation of our brand and Swiss luxury watches. Through this exhibition, more consumers have the opportunity to Knowing us, this is the biggest gain", Hu Ke introduced.

With the diversification of watch consumers and the growing youth of the group, the brands and products that combine unique creativity are attracting special attention at this consumer expo.

During this consumer expo, Hublot, a high-end watchmaking brand under LVMH, also brought the Big Bang soul series high-end jewelry watch, the classic fusion series high-end jewelry watch, the Big Bang Unico high-end jewelry rainbow watch and the Big Bang sapphire watch. Four models of tourbillon watches are on display, bringing together the brand's advanced watchmaking craftsmanship and diamond splendor.

It is worth mentioning that at the booth, a classic fusion series high jewelry watch with 427 diamonds attracted the attention of many professional audiences.

On-site craft display

High-end watchmaking skills are very popular

In the Swiss National Pavilion, Glashütte Original, a high-end watchmaking brand under the Swiss SWATCH Group, invites watchmakers from the brand to come to the scene to let visitors It can be experienced from a more professional perspective. The craftsman's ingenuity and advanced craftsmanship on the watch, such as the three-quarter plate, the gooseneck fine-tuning device, the blue steel screw, the gold sleeve and the Glashütte column pattern, condense the craftsmanship. Ingenious elements of Glashütte watchmaking tradition.

Glashütte original watchmaking process display

According to the introduction, this time Glashütte original has brought five complete functions and unique styles of the brand, including the Senator series, the eccentric series, the pioneering series, the retro series, and the ladies series. series watch.

With the continuous improvement of China's consumption power, people's demand for "beauty" is increasing day by day, and the trend of diversification and personalization is constantly showing. Many high-end watch brands have launched personalized customized projects to meet consumers' needs. individual needs. The head of the

Glashütte brand also introduced its original personalized custom project to the Red Star News reporter. At present, most of Glashütte’s precious metal case models can be customized, such as setting diamonds or different types of gemstones on the watch, or engraving text or patterns on the case back, or matching different materials and Color strap.

Red Star News reporter Zhang Yu Luo Wenyi

Editor-in-charge Ren Zhijiang Editor Deng Lingyao

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