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Stone Island
Supreme
Corduroy
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Although we often talk about Supreme's popularity nowadays, there is a visible decline in popularity, but some people see it as a key cooperation project that can still help the brand from time to time. On the cusp of the topic. You should understand what I am referring to. The Stone Island, which was just released last week, is definitely one of them...
Via Supreme
In fact, this situation has started last year. In the last 19 Spring/Summer series cooperation between the two parties, I looked at the whole The quarter can basically be regarded as the most popular single product. The same is true for this season. Although there were several collaborations such as THE NORTH FACE, Vans, Yohji Yamamoto, etc., they did not cause any big response. So in comparison, Stone Island should be the most popular and topical. Joint series.
19 Spring/Summer series cooperation | Via @supreme_leaks_news
On the one hand, Stone Island itself has seen a significant increase in popularity in the past two years, with the help of a community attribute formed by itself and increased exposure from celebrities and KOLs , So that this "compass" logo began to be sought after by more and more people.
Via Graduate
On the other hand, the cooperation itself has many aspects and topicality. First of all, the increase in starting channels will undoubtedly increase the enthusiasm of consumers. For the first time in this cooperation, there are 4 stores in the mainland for sale. Together with the official website and WeChat applet channels, domestic fans feel that they have not been sold before Sincerity, it is naturally much easier to start than before.
Via Stone Island
However, I think after seeing the Lookbook and knowing the price, many people should have two completely different moods. The enthusiasm of "to be rushed" was wiped out. The coat was 28 thousand and the down jacket was 9. Thousands, corduroy jackets are 6,000, hoodies and pants are also 3,000+. Such high prices really make it difficult for street boys... Then again, for those consumer groups who are usually Stone Island, the probability may not be too surprised, after all, its own products have always been the same. In addition to the specific style, we also have to mention some interesting designs and craftsmanship, let you know what is reflected in the big price?
When it comes to "fur in one", it is often expensive. As the most expensive flagship style in the series, Parka coats are made of NAPPA sheepskin. This first-layer leather material is often used in high-end leather bags and car interiors. Represents a quality. In addition to the fabric, the surface has actually undergone manual painting, polishing and other processes. The logo on the back needs to be cut and pasted manually if it wants to reflect the "protruding" three-dimensional effect.
Via Supreme
down jackets, overalls and other styles are undoubtedly the most recognizable group of designs in terms of appearance effects. In addition to being made of lightweight and high-calined nylon fabric, the internal resin coating can further resist the cold wind, and what you see The special dyeing effect obtained is formed by dyeing the finished clothes through the innovative technology "SHOOTING" of Stone Island. It presents an uneven effect, making each piece of clothing unique.
Via Supreme
and several items of corduroy are made of Corduroy 500 fabric. Compared with other corduroy materials on the market, the density and thickness are higher. againAfter garment dyeing and adding water repellent and special dyes for printing and dyeing, a slightly frosted texture effect can finally be obtained.
Via Supreme
Therefore, as a brand with fabrics and craftsmanship as the core, it is naturally expensive for reasons. Compared with the high-priced single products of Supreme in the past, the cooperation of Stone Island can still maintain the brand's own tonality. Perseverance, both the craftsmanship and the fabric are still of high standards. At least you should be thankful that your money is spent on the product and design itself, not on the high resale premium.
Of course, in addition to the cooperation heat and fabric craftsmanship we mentioned above, the key also depends on the effect of their upper body. The whole special fabrics, dyeing, and craftsmanship make this series of upper body particularly attractive, if it is well matched, it will be very eye-catching, so in the end, let's enjoy a set of wearing demonstrations as usual.
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