's top ten selected brands and nearly 600 exhibits, including a one-stop smart mirror, scalp health tester and other intelligent testing instruments with exclusive and accurate algorithms. This year's CIIE, Amore The Pacific Booth has a lot to see. In addition to the above highlights, in line with the lifestyle of young consumers who love to shop and check in, Amorepacific also set up check-in devices and interactive experiences including Laneige's "Water Barrage" on site; the large-screen real scene "visit" Sulwhasoo flagship store in Seoul, South Korea, went to a beautiful journey together.
It is reported that the booth area of Amorepacific has doubled from last year (504 square meters), with the three themes of intellectual beauty, beauty shining and harmonious nature, and jointly composing the rich and unique beauty of Asia. A number of smart technologies and interactive experiences will be displayed at the scene, offering Chinese consumers a splendid and beautiful feast. During the CIIE, Amorepacific will also gather brand power. Sulwhasoo, Laneige, Mengzhuang, Innisfree, and Lv will join forces to create a live-streaming exhibition mode of "Cloud Shopping for the Expo", bringing together star exhibits and exciting activities in the venue All in one go, bringing consumers a digital shopping experience.
"As an extremely important international exhibition in the era of normalization of the epidemic, this CIIE not only provides an exchange platform for industry partners around the world, but also provides the beauty industry with an in-depth understanding of the Chinese market and new developments. Trends and trends provide an excellent opportunity. Therefore, this CIIE is of great significance to us.” Amorepacific President An Shihong said, “The Group attaches great importance to this CIIE. In addition to fully demonstrating Amorepacific’s unique beauty concepts, leading innovation capabilities, and awareness of advancing with the times to the vast number of Chinese consumers, we also look forward to contributing our own strength and joining hands with partners from all walks of life around the world to help Chinese consumers. Pursue a better life.”
Many new products are launched to create a better life
The open and inclusive Chinese market is like a huge magnet, attracting innovative products and leading technology from global beauty. Amorepacific has always regarded China as the most important overseas market and strategic location for global expansion. It has continuously invested more R&D and new products into the Chinese market, and continued to optimize and upgrade product and service experience based on consumer feedback. , So that the beauty of Asia blooms in China.
Sulwhasoo Time Bottle (Nourishing Health Ginseng Rejuvenating Essence) and Time Ampoule (Noising Health Ginseng Intensive Repairing Essence), as the town's masterpieces of ginseng series, made a major appearance at this CIIE. Inheriting the group's more than 50 years of research experience on the skin care efficacy of ginseng, with its precious ginseng extract ingredients, it can meet consumers' anti-wrinkle needs in multiple ways. Young skin expert Laneige will present a brand-new series of beauty-defining high-definition family, so that the lovers can confidently show beautiful moments anytime, anywhere. The dream makeup, dedicated to discovering the mystery of flowers, will bring the newly launched 5G big eye cream (Camellia Ning Shi Plastic). Yan Chanwen Eye Cream), to deal with eye skin problems in multiple ways, opening a new chapter in 5G eye care.
Based on years of research results accumulated in the field of damaged skin repair, high-functional skin care brand IOPE brought a new product, Revitalizing and Brightening Essence, to make its debut in China with this CIIE. In response to the needs of Generation Z, the naturalist brand Innisfree has brought a new 007 repair essence (black tea youth revitalizing essence), selected high-quality black tea raw materials, containing Innisfree's unique anti-wrinkle essence ingredients, helping to repair late-night skin .
In addition, as the group's new brand in 2020, the luxury skin care brand SIENU has made its overseas offline debut at the 3rd CIIE. Shiyanlu condenses the essence of the group's research achievements in the field of skin care and skin aging for more than 70 years to provide Chinese consumers with a variety of solutions for skin aging care.
Wisdom technology blessing empowers the beauty era
Today, the way in which technological innovation empowers products and services has a profound impact on the development of the beauty industry. Amorepacific always focuses on the future and insists on providing customized products and service experiences for different consumers through the integration of traditional Asian wisdom and modern innovative technology.
uses Amorepacific's exclusive and accurate algorithm to integrate testing, analysis, evaluation and recommendation into a multifunctional intelligent instrument. One-stop mirror muscleThe Smart Mirror made its debut at the CIIE. Consumers only need to easily take a picture to generate exclusive skin problem solutions with one click. In addition to providing targeted daily skin care tips, the one-stop mirror muscle tester will also accurately recommend the types of products that solve skin problems for consumers based on the test results.
Herbal Hair Care Brand Lu Ze presented the scalp health tester for the first time at the CIIE. By shooting high-definition images of the scalp and hair, it accurately analyzed and scored consumers from multiple dimensions such as scalp sensitivity, hair density, oil content, and angle quality. , Automatically generate evaluation reports, provide personalized hair care recommendations based on the results, and redefine the scalp health management method.
In addition, in response to the lifestyle of young consumers who love to shop and check in nowadays, Amorepacific also uses advanced technology to allow consumers to leave their own beauty declaration through the carefully designed "water barrage" interactive device on site. ; And the Sulwhasoo global flagship store in Seoul, South Korea, through the large-screen real-life experience of the "airborne" CIIE scene, invites consumers to come to the scene, and together for a beautiful appointment.
Comprehensive digital layout continues to deepen China
Last year, with the help of the continuous expansion of the CIIE spillover effect, Amorepacific received more than expected positive responses in the 2019 Tmall “Double 11” global carnival, and the group’s top ten brand lines The total transaction volume in Shanghai increased by 62% year-on-year, driving the total number of new customers to more than 2.6 million. This year, Amorepacific has taken a positive attitude to respond to the challenge of the epidemic, combined with the changes in Chinese consumer lifestyles and market environment, quickly adjusted the allocation of resources, and effectively improved the group by deploying WeChat malls for all its brands and incubating live broadcast talents. The development speed of digital business; especially the online growth of luxury brands in the Chinese market in the third quarter exceeded 80%.
"The CIIE is a bridge of communication, a platform for display, and more importantly, behind it is the vibrant market of China. We have been rooted in China for nearly 30 years, and the future development here will also move forward steadily." Love Gao Xiangqin, President of Jasmine Pacific China, said, “Whether it’s innovative products tailored for Chinese consumers, the ever-changing digitalization process, sustainable development and public welfare undertakings, we will step by step to create a steady stream of beauty for Chinese consumers. Value."
