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FILA ATHLETICS
FILA
Apennines
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Would you choose to wear outdoor shoes in your daily life? Although people admire the functionality and high comfort of professional-grade outdoor sports shoes, few people choose to use them in daily wear and matching at the beginning of their birth. Until 2020, we can often find outdoor sports shoes in the streets and alleys.
outdoor sports shoes can enter the field of vision of more and more consumers, which is not unrelated to the prevailing concept of "breaking the boundary between the city and the outdoors". Outdoor sports shoes and clothing are now starting from their own functionality and gradually extending To the daily life dimension of urban people. In the context of the era when outdoor culture is being recognized by more young consumers, FILA’s high-end sports branch FILA ATHLETICS recently officially launched the new Apennines series of new outdoor sports shoes. It is about how to integrate outdoor culture with trends and fashion more deeply. A new exploration.
Based on the indispensable functional premise of outdoor sports shoes, FILA takes the high-end fashion concept that the branch line ATHLETICS has always adhered to as the main axis, and launches a comprehensive remodeling of traditional outdoor sports shoes from styling to shoe technology. In the end, FILA Apennines, a brand-new "mountain" footwear that incorporates modern functional elements and conforms to the aesthetic orientation of young consumers, stands out in the outdoor sports market.
Revealing FILA Apennines’ new outdoor trends from a fashion perspective
The biggest difference between FILA Apennines and traditional outdoor sports shoes is that it takes "fashion" as the primary keyword, which is quite subversive for shoes that can adapt to outdoor sports "Re-creation." In this brand-new outdoor sports shoes, which "new trends" can we see that lead outdoor fashion?
At this time, many friends may be curious about the origin of the name of this new outdoor sports shoes FILA Apennines. Apennines, the Apennines, is also one of the "younger" mountains in the Alps, a world peak that stretches for thousands of miles. In fact, from this concept, one can appreciate its special positioning among a variety of outdoor sports shoes: distinguishing from tradition, leaning towards the edge, and becoming a young "new generation" force.
Looking at the overall design of FILA Apennines, it also draws inspiration from the natural backbone of the Apennines. The upper lines are also smoother and smoother because of this design concept. The visual effects are enough to see its powerful "outdoor DNA" . However, unlike traditional outdoor shoes, the first impression that FILA Apennines left in people’s minds is not as heavy as a “track tank”. Instead, the outdoor functional style that conforms to the aesthetic orientation of contemporary consumers is designed to run through this The theme of "new generation" outdoor sports shoes. The fashion elements contained in
FILA Apennines can be seen in its use of color. In the design of traditional outdoor sports shoes, what we see most of the time is the presentation of the "mountain" color as the main theme, but this new outdoor shoe chooses a different way, combining the current urban function and urban fashion style, and launches black , White, retro khaki, violet and many other new designs with solid colors throughout the shoe body. While compatible with outdoor attributes, they also take urban life as the starting point to bring more modern design to functional style lovers. take".
In terms of color application, FILA Apennines incorporates the aesthetic design language that is quite popular among young people, and brings blue and purple colors with contrast as the theme. Among them, FILA Apennines, which chose purple as the main tone of the upper, used fluorescent green to shape the details of the shoe body. Only by relying on the multiple use of colors, it can achieve the effect of attracting attention and enhancing rendering power. For those who want to use shoes to brighten the whole body"For lovers, it is naturally a choice not to be missed.
can form a unique visual perception from the outdoor sports shoes seen in the past, also thanks to its meticulous attention to details in the design. While woven materials are used to construct the upper part, FILA Apennines also incorporates an understanding of the current outdoor fashion in the design-elastic nylon rope becomes the "main frame" connecting the lace system with the heel, the collar and other parts of the shoe. , Not only brings a unique visual sensory experience to it, but also provides a comprehensive and stable package for the overall shoe through this design. In addition, the functional shrinkage buckle details presented with the elastic nylon rope in FILA Apennines are also the "hub" that combines current fashion trends and maximizes the overall functionality.
integrates outdoor technology, FILA Apennines was born for "topping"
FILA Apennines captures the keyword "fashion" in the design, but also grasps the functional technology necessary for outdoor sports shoes. Therefore, "function "Style" has also become an important factor that cannot be ignored in the design of this series of shoes.
In the upper design part, FILA Apennines uses exclusive F three-dimensional texture flying woven fabric technology to make the upper more fit the human foot, while providing a comfortable, skin-friendly foot feel and good breathability. At the same time, in order to cope with the changeable and complicated weather conditions often encountered in outdoor sports, FILA has designed these shoes with water-repellent technology to effectively improve the overall waterproof performance and all-weather adaptability of the shoes.
Among the sports shoe technologies used by FILA Apennines, the most noteworthy is the new "black technology" product launched by FILA-special graphene yarn. The fiber functional yarn made of graphene material covers the upper part. Its powerful antibacterial and antibacterial functions can effectively prevent the growth of foot bacteria. For "explorers" who need to wear shoes for a long time in outdoor sports, It is undoubtedly another invisible "protection shield." In addition, graphene material has the unique function of promoting blood microcirculation and accelerating metabolism. When used in shoe design, it can effectively relax muscles, relieve fatigue and chronic pain, and make every outdoor journey more relaxed and comfortable to experience nature.
applies many functional technologies in the design of the shoe body, making FILA Apennines a "black technology" product in the outdoor shoe market. At the same time, this outdoor shoe also uses the standard configuration of outdoor sports shoes-the Vibram outsole to support the whole. Vibram outsole is known as the "golden outsole". Whether it is abrasion resistance, grip, and comfort under the foot, it has always been the best choice for "outdoor explorers". Therefore, FILA Apennines constructed through the Vibram outsole can provide stable and long-lasting protection when encountering complex terrain and weather conditions in outdoor sports, making this "new generation" outdoor shoes also a "synonym" of cutting-edge quality.
Via FILA
With the blessing of technical fabrics and outsoles, FILA Apennines presents powerful functions that are enough to attract the attention of outdoor sports enthusiasts. In addition to appearing as a "new generation" work, it is also a bold attempt and breakthrough in the field of outdoor sports shoes. Combining fashion philosophy and cutting-edge functional technology, the emergence of this new outdoor shoe makes the two elements of "real wear" and "beautiful" when people choose shoes no longer "polarized", but in this outdoor sneaker Achieved a perfect integration in. At this time, we can also find another key word of FILA Apennines-"innovation". The debut of
FILA Apennines, with its precise interpretation of fashion philosophy and full use of outdoor sports shoes technology, has become a new generation of works that can represent the new trend of outdoor fashion. And mentioning to create this pair of FILA Apennines' FILA ATHLETICS-FILA's high-end sports branch line since its establishment in 2018, is also a "Hybrid product" in the sports shoes and clothing market.
FILA ATHLETICS | Via FILA
FILA ATHLETICS was born to break the boundaries between sports and high fashion. While incorporating fashion elements into the design of traditional sportswear and footwear, FILA ATHLETICS also pays attention to grasping the "balance point" between performance and fashion trends, outdoor style and urban fashion. From FILA's profound professional sports shoes and clothing Proceeding from science and technology, leading the concept of "sports and outdoor style can also evolve into a fashion" in the context of the new era.
can transform FILA's profound historical sports genes into a new style favored by the market under the new background of the times, which is the key to FILA ATHLETICS's "blockbuster" in the sports field. Incorporating classics and reshaping new styles, the integration of fashion elements, professional sports technology and texture, attention to details, so that FILA ATHLETICS can attract FILA loyal fans and the "new generation" of fashionistas and trendy players-younger The gaze of consumer power.
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