As the 2023 New Year approaches, many consumers choose to add extra money at the end of the year to have a good start in the coming year. Xiaoke’s reborn gold jewelry is a hot seller in JD.com’s new department stores, especially the fashionable design models incorporating 5G technology and 3D hard gold, which top the list. At the same time, families gather together in the New Year, and the demand for buying New Year gifts for relatives continues to increase. Mother-style pearl gift boxes, silver bracelets, baby-style gold and silver jewelry and other gift products are popular, and the transaction volume of pearl gift boxes has doubled year-on-year. In addition, the demand for weddings has also been further released, and the growth rate of the three wedding gold transactions has increased by more than 150% year-on-year, further promoting the boom in gold consumption during the Spring Festival.
In order to satisfy users’ New Year’s wish to be “lucky” and wait for rabbits, JD.com’s new department store has teamed up with jewelry brands such as Chow Sang Sang, Chow Tai Fook, Luk Fook Jewellery, etc. to bring a variety of popular and new “rabbit jewelry” products during the New Year Festival to meet consumers’ diversified financial needs. The Chow Sang Sang Lucky Rabbit that attracts wealth and blessing, the Chow Sang Sang Cute Rabbit with a high-gloss mirror effect, the trendy Acer Lucky Rabbit decorated with pink enamel, and the plump and plump Saturday zodiac rabbit are coming in a group. Whether worn by yourself or given as a gift to others, they have the beautiful meaning of increasing luck and ensuring peace. At the same time, Chow Tai Fook’s Star and Moon Rabbit pendant, which combines the star and moon elements with the zodiac rabbit, Lukfook Jewelry’s gold-inlaid jade pendant with Hetian jade milk rabbit and golden moon, and Chow Sang Sang’s 5G bright mirror gold rabbit sparkling necklace, etc., are also being launched one after another, providing consumers with more New Year “rabbit accessories” choices.
Chow Sang Sang Lucky Rabbit Lucky Beads, Luk Fook Jewelry Pure Gold Hetian Jade Moon Rabbit Gold Pendant, Chao Acer Lucky Rabbit
In addition, for consumers with gold investment needs, JD New Department Store has also joined hands with China Gold to launch a variety of investment gold bars such as co-branded gold bars, Year of the Rabbit gold bars, etc., covering a variety of weights, suitable for collection and gift giving, and more commemorative value.
China Gold Angel's Tears also brings new millet bead choker necklaces, with elegant white high-gloss pearls adding elegance. In addition, there are also Jingrun Fanghua’s new Youth Necklace, Moon Earrings heart-warming gift box, and the Pearl Queen’s three-piece gift box of pearl necklace, agate bracelet, and earrings. They are all sincere choices suitable for giving to mothers and mothers-in-law, bringing blessings to the ones they love the most in the new year.
Demi’s Princess Pearl Bracelet, Jingrun Youth Heart Warming Gift Box, Queen of Pearls Three-piece Set
With the new year and new atmosphere, a simple “silver jewelry” can add a lot of splendor. Shunqin Silver House’s newly designed colorful silk bamboo bracelets for the JD New Year Festival, and Winy’s simple and elegant light-chasing silver bracelets are the finishing touch for daily wear. Sending silver ornaments to children on their full moon has the meaning of good luck, peace, health, etc. If you want to gift a newborn or baby, you can choose the Duofu Longevity Lock Set from the old silversmith. There are more than ten sets available, such as Dafu Lock Duofu Bracelet, Duofu Lock Peace Blessing Bracelet, Flower Blossom Wealth Lock Auspicious Cloud Bracelet, etc. You can also engrave free of charge to engrave deep blessings and friendship.
Shunqin Silver House Colored Silk Bamboo Bracelet, Only Light-Chasing Silver Bracelet, Old Silversmith Duofu Longevity Lock Set
Nowadays, gold jewelry has entered more and more people’s New Year’s shopping list. Whether you want good luck jewelry, matching accessories or New Year’s gifts, you can buy them at JD.com New Year’s Goods Festival. Jingdong’s new department store, you can always choose what you like!
