H&M
One day holiday dressing tips

is located in the Shoreditch (Shoreditch) block in East District , and recently "falls from the sky" a giant gift. The red bow on the gift is very eye-catching. From the numbers on the bow, you can know that this is the way to make the Christmas countdown calendar into a gift. The sentence "Unwrap the magic" (Unwrap the magic) hints that there is a surprise hidden behind every number.
As Christmas approaches, this surprise is soon revealed. Every time you unveil a number, you can see a dressing inspiration prepared by H&M. It aims to provide some clothing suits that match the festival dresscode for people who are constantly in social occasions, parties and parties at the end of the year but don’t know how to dress. Of course, these items can be bought at H&M. The core of this countdown calendar is still an advertisement, telling people that they can choose H&M's holiday items whether they are wearing it themselves or giving gifts.


Whether it is the entire gift packaging or the outfit illustrations behind each date, they are co-created by visual artists Maddalena Carrai and Mural Republic. In form, the original creativity of the countdown calendar is reproduced, and the content is closely related to the brand and meets people's needs. The two have established a strong correlation between products and festivals. I think this is a very focused Christmas countdown calendar.