Daily Jewelry Network News: On December 8, 2022, Schaffhausen/Verbier —— Swiss watchmaker IWCh0000 watch announced a new cooperation with Swiss high-end ski brand The Faction Collective to jointly launch the "Faction Studio 1 IWC Collab Ltd." ski. This ski is limited to 55 pairs, and is the first time Faction has launched a ski with a luminous design - the words "LAKE TAHOE" and "IWC" on the white panel are green luminous display. This pair of skis is perfectly matched with the IWC pilot TOP GUN chronograph "Lake Tahoe" special edition, made of white ceramic, to create luxurious ski equipment.
IWC and Faction are both originated from Switzerland. Both sides not only have outstanding achievements in engineering and design, but also have professional skills in high-performance materials. They also adhere to the high-level sustainable development of and responsible production methods. Faction was founded in 2006 by a group of enthusiastic ski athletes. Since its establishment, the brand has focused on creating high-quality ski equipment such as freestyle skiing and alpine skiing, and has become famous all over the world. Faction is very popular among outstanding athletes, including IWC brand ambassador and Olympic double champion Gu Ailing . Nicholas Schmidt, Director of Brand Creative and Enterprise Design at IWC, said: "IWC IWC's design style is simple and distinct, which can better highlight the technical characteristics. It is a new attempt to design skis with Faction. I am also a ski enthusiast. I like this project very much and are proud of the results."
Faction Chief Brand Officer Olivier Gouby said: "We insist on finding creative and inspiring partners. IWC's IWC not only has a unique engineering style, but also has the expertise of advanced materials. The design and visual expression are also precisely in line with Faction's efforts. I'm very happy to be able to cooperate with IWC to launch the first collaborative luminous snowboard."
"Faction Studio 1 IWC Collab Ltd. "The skis are available in a limited edition of 55 pairs, handmade by a 100% renewable energy factory in Austria, and its wood raw materials are made of poplar and ash that are processed in a sustainable manner. In addition, the ski was designed to follow the ski specifications created by Faction for Gu Ailing, which can withstand the extreme power exerted by world-class free skiers. The binding area is reinforced by carbon-rubber material, which improves the stability during strong landing. carbon fiber braided design ensures torsional strength , and the symmetrical shape of the ski is optimized to facilitate easy steering during skiing. The oversized 7.5mm side walls secure the edges as much as possible and protect the snowboard’s laminated wood core.
This ski uses a white panel and a black base plate, which is consistent with the white ceramic case and black dial of the special edition of the IWC pilot TOP GUN chronograph "Lake Tahoe" watch. The black base is printed with the words "FACTION" and its brand logo. The “IWC” and “Lake Tahoe” logos on the white panel are marked with green luminous display. This is the first time Faction has launched a ski with luminous elements.
Each pair of "Faction Studio 1 IWC Collab Ltd." snowboards are perfectly matched with the IWC pilot TOP GUN chronograph "Lake Tahoe" special edition (model: IW389105). This chronograph watch was released at the Geneva "Watches and Wonders" high-end watch exhibition in April this year. It is the iconic work of the IWC watch TOP GUN series. The watch features a white ceramic case, paired with a black dial, black luminous hands and titanium back. The design is contrasting, inspired by the winter snow scene in Lake Tahoe, where pilots often fly by above the snowy mountains. The manufacturing process of colored ceramics is quite complicated: zirconia needs to be mixed with other metal oxides, and then placed in a kiln to sinter it at high temperature. This requires extensive experience and expertise to determine the correct mixing ratio of various raw materials and achieve consistent results at each stage of manufacturing.
"Faction Studio 1 IWC Collab Ltd." Snowboards are available in limited edition for 55 pairs, available in two sizes (25 x 171 cm or 30 x 178 cm). The official website for sale: https://factionskis.com/products/studio-1-iwc-collab-ski-2023.
FACTION SKIS (also known as THE FACTION COLLECTIVE)
Faction Collective is committed to creating high-quality snowboards for skiers who want to enjoy a purely free skiing experience among the mountains and making ski-related videos. Faction's design and products have shaped a free skiing culture that is highly praised by world-class professional free skiers, such as Gu Ailing, Alex Hall and Sam Anthamatten.
Faction was founded in Verbier, Switzerland in 2006 and has designed all its snowboards in Switzerland, collaborating with high-quality manufacturers of EU to produce snowboards. Faction was certified as a B Corp in 2022 and has jointly committed with a group of companies around the world to promote business to become a force for good.
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