"Brand History" continues to tell the unknown story of the brand.
said last time that Adolf Dassler (Adidas) and Rudolf Dassler (Rudy) split and founded Adidas and PUMA respectively. Adidas founder Adolf Dassler designed Adidas’s famous "Three Stripes" "The logo represents the desire to achieve challenges, achieve the future and continue to achieve goals.
In 1970, the famous clover logo came out, originally like a world map, connecting three continents together, like the three-dimensional three-dimensional plane of the earth, symbolizing the power of movement that extends to the world.
In 1972, Adidas gradually replaced the early three-striped logo with the clover logo. More people believed that the clover was like a blooming flower, and believed that it represented the Olympic spirit (also the goal that athletes all over the world have been pursuing). "Higher, faster, stronger" in
After fully using the clover logo for more than ten years, in the late 1980s and early 1990s, in the face of competition from sports goods companies such as Nike and Reebok, Adidas took inspiration from Adolf Dassler’s three stripes. The logo has been upgraded to the now-familiar three-brick logo. The slanted bricks represent the mountains, implying the upcoming challenges.
may have learned the lesson from the full transition from three stripes to clover. This time Adidas did not give up clover. Since 1996, the clover logo has been exclusively used in the classic series of Original products. The so-called "classic" is to choose the best-selling adidas history. As a blueprint, the product is reproduced and re-released using the latest fabrics, technology, and styles in line with current trends. So we see that the classic Superstar shell head and Stan Smith in the history of Adidas are the logos of clover.
Compared with other Adidas product lines, clover classic products have legendary stories, such as shell head, which swept the basketball circle in the 70s, and three-quarters of basketball players will choose to wear Superstar shell heads to enter the game. In the 1980s, the improved version of Adidas Superstar won the favor of hip-hop stars again. Wearing a leather jacket, wearing a gold necklace, and stepping on Superstar became the standard dress of rapper. The most popular skateboarding sport in the 90s also has Superstar.
In the apparel industry, the ability to carry goods in legendary stories far exceeds technological innovations, such as the famous AJ1. Although it uses the Air Sole technology 40 years ago, it can still be guaranteed under the influence of the legendary story of "God of Basketball" Jordan Each one is a hit.
And Adidas Original not only only has legendary stories, but also Adidas' latest technology, as well as the endorsement of top trending KOLs like Kanye West, which also created the price of clover beyond other Adidas product lines.
Adidas clover, which mainly promotes casual fashion, also launched classic styles such as NMD and Yeezy in the 21st century. Their prices have also increased to a higher level and become a brand that trendy people are competing for.
is not only Adidas clover, multi-brand operation has become a standard action for mainstream sports brands, Nike has AJ, and Li Ning also launched China Li Ning, which has been popular in New York Fashion Week for two consecutive years.
