Recently, the new clothes released by Li Ning have been controversial. We say that the costume design can be artistic, but it must conform to the public's aesthetics. However, the design of this clothes is really disgusting to the Chinese people. We have no way not to think of it like that.
We can accept new products, but this is not the case. Doing so will not only not make the people buy it, but will instead push ourselves to the opposite of the people. No matter how the public's cognition reaches, any provoking national sentiment, wandering on the edge of ambiguousness, or controversial ones should be eliminated! There are many kinds of fashion, please give up this one!
People make such things, not only do they not reflect on it, but also mock us for not understanding traditional culture. Ceo is Japanese. Then we should question what the purpose of this person is, whether he is a fanatical Japanese militarism. We must follow the Japanese military uniforms. There are countless brands in the Chinese market who have been "dissuaded from resigning" because they do not respect consumers and Chinese history and culture. For a brand, if you know that a design will touch consumers' emotions, or even the entire nation's emotions, you should abandon it immediately and not let it "come out". In addition, it is not advisable to "educate" consumers when it comes to communication between brands and the public.
So, we say that consumers buy it to recognize you because you are worth it. The things you designed are good will be recognized. However, once you are proud and provoke the national bottom line, you will not only not make a profit, but will also become the target of public criticism and be criticized by the people, just like a rat crossing the street.