Louis Vuitton After the death of legendary designer Virgil Abloh, he launched the book "Louis Vuitton: VIRGIL ABLOH" to commemorate the cooperation with this visionary designer and witness the transformation of the historical trajectory of fashion.
Virgil is the founder and designer of Off-White?, a fashion brand founded in Milan in 2012. He has served as the artistic director of Louis Vuitton men's clothing series since March 2018, marking him as the first African-American person to lead the brand's men's clothing series. This is a great innovation, a memorable moment, and the starting point of the new era of the luxury goods industry - an era defined by inclusion, diversity and empowerment.
"Louis Vuitton: VIRGIL ABLOH" contains the wonderful stories of Virgil Abloh during his tenure at Louis Vuitton, interspersed with famous quotes with strong "Ablohism" colors, using words to concreteize his endless imagination, and using pictures to freeze his time journey. This book also embodies his design philosophy - imagination, as the artistic director of Louis Vuitton men's clothing series. Imagination is Virgil's creative tradition and the core of Louis Vuitton's design. It is a visual embodiment of hope and philosophy, with healing, inspiring and inspiring power. Virgil says that the free imagination is a source of creativity with childlike innocence. Children have pure curiosity and infinite imagination.
Louis Vuitton also expressed his tribute to Virgil on the LV 2023 Spring and Summer series show. In 2018, Virgil threw a paper plane into the sky during his debut in LV. The paper plane that represents imagination and fashion returned to the LV show four years later. It is the finishing touch of this show. It represents childhood memories and symbolizes infinite possibilities, becoming an indispensable element of this show.
Assouline Press and Louis Vuitton have jointly designed two covers with great collection value and incorporated this book into the Assouline 2022 classic series. A cover originated from the 2022 spring and summer Miami show. On the cover, a child ran towards the bright red Louis Vuitton hot air balloon, symbolizing his important position in Virgil's works as a teenager. Another cover is printed with a cartoon artwork drawn by cultural idol and artist Reggieknow. The cartoon characters he drew for Louis Vuitton's 2021 spring and summer men's clothing show are very popular. The above cartoon characters starred in a show animated short film called "The Adventures of Zooom with Friends". This is also the first time Louis Vuitton has collaborated with a black artist on the show. This book has a collector's edition to choose from and is equipped with a book box with great collection value. It is inspired by the crate used by Virgil in the 2021 spring and summer men's clothing series. The Collector's Edition books also come with special independent inserts that cover all the sneaker ranges designed by Virgil for Louis Vuitton, including the "Air Force One" sneakers launched this year.
