Have you noticed that although most cosmetics are used by women, nowadays, cosmetics like to find male celebrities to endorse?
Even the famous screenwriter Wang Hailin complained like this: "Different men's lipstick winked at me."
Indeed, many of male celebrities have loyal wives and girlfriends. When they see their idols endorsement, they can't help but empty their wallets to buy. But despite this, some male celebrities endorses lipstick advertisements are hard to describe in . Not only does it feel like you don’t have any desire to buy it after reading it, but it will also reduce the male stars from being handsome to being greasy.
Bai Yu is a relatively recognizable male star in the entertainment industry. He is 1.8 meters tall, with a thin and tall figure, and a hormonal beard. Literature and handsome coexist.
But in the lipstick advertisement, Bai Yu, who always felt refreshed, looked a little "unshaven". The advertisement also drew the lipstick directly on Bai Yu's face, and no matter whether the color number is good or not, it has no reference at all.
In addition, Bai Yu's makeup was also painted in a mess, and the male star's lips were painted very rosy, which was completely inconsistent with his masculinity, and even the handsome manly person could not withstand such makeup.
and the expression of croaking with lipstick is hard to describe. Through the advertisement, it can be seen that Bai Yu is extremely interested in showing the charm of this lipstick, but he has become greasy when he uses too much force.
Another person who was delayed by makeup is Huang Xuan .
Huang Xuan is a powerful actor, and endorsing cosmetics is really shocking. The advertising style he endorsed for a certain cosmetics back then can be said to have subverted Huang Xuan's original image style.
Netizens also left a message under this advertisement, mistakenly treating Huang Xuan as Shang Wenjie .
You should know that the previous lipstick spokesperson of this brand was Taoya Kimura . As soon as the lipstick advertisement of Takuya Kimura came out, the lipstick was sold out, and the advertising shot of Takuya Kimura has also become a classic of the year.
The same brand, when it comes to Huang Xuan, seems to be another way to open it. It cannot be said that Huang Xuan is not handsome enough, but that this makeup and hair are not suitable for him. In the ads of
, Huang Xuan's hair has grown a lot, and he also applied a very thick foundation. He also used red smoky makeup and pink lipstick for his eye makeup. Huang Xuan's eyes were already very small, and the red eye cream and thick eyeliner made him look very inspiring.
This advertisement breaks through his own style in Huang Xuan’s own words, but from the perspective of consumers, he has no desire to buy cosmetics.
Netizens were also merciless. It was not easy for Huang Xuan, a powerful and beautiful actor to draw this way.
Similarly, Zhang Yixing is also delayed by makeup.
Zhang Yixing attracted widespread complaints when Yan Yan's cosmetics were in the past. He whispered his eyebrows and pouted in advertisements. Even his makeup was hard to describe. Not only was it greasy, but the skin-beating effect was also very unnatural. I felt that my eyebrows were foggy and had no personal characteristics at all.
There is also an advertising scene of applying lipstick. Zhang Yixing was wearing heavy makeup and wearing lipstick in glittering clothes. In the video, Zhang Yixing's lips were not forgotten to show off, and the close-up shot was particularly detailed. It is hard to imagine that if the fans were not liked by them, would ordinary consumers pay?
I thought only advertising videos were like this, but I didn’t expect that the photo films this brand took for Zhang Yixing were even more difficult to describe.
does not highlight Zhang Yixing’s personal characteristics at all, and his face is also painted in a mess. I wonder what style this belongs to, or do I don’t understand fashion?
Wu Lei The advertisement for cosmetics also does not highlight personal characteristics.
Wu Lei is very beautiful, and with fitness, he is excellent in both figure and appearance. But the style of endorsing lipstick cosmetics disappoints everyone.A combed greasy head and retro small bangs make your head look bare and unsightly.
Many people say that Wu Lei's "greased head" looks similar to "high-quality human male star".
What is even more unacceptable is Wu Lei’s eyebrows. They are painted thick and straight, but they are not greasy, but they don’t feel any beauty at all, and they don’t even show the characteristics of the lipstick color. I guess fans are paying the bill to generate electricity for love.
No matter how handsome the face is, it can’t stand such a dress. I personally think that Wu Lei follows the daily route and just takes a lipstick and puts it on his hands, it will look much better than this picture.
However, this brand's advertising has never been based on common sense. Not only Wu Lei, but many other young actresses are the same. Men like to draw thick black eyeliner, and their makeup is also dirty.
How do girls look ugly? This wool curly hairstyle and face are so old that they are more than ten years old. In addition, the lipstick-red tone that does not match her temperament, I guess only grandmas like this tone, right?
In addition to the above, there are also some makeup that look good, but those who are criticized, such as Zhu Zhengting .
Zhu Zhengting's facial features are three-dimensional and deep, and his head and face are small. He has a clear feeling when he puts on a little color. However, this style is too feminine in the eyes of many people, so most of them are only female fans.
There are also such eyes and lipstick colors, which can’t tell the difference between genders for a while. Will boys use such lipsticks, or will girls like such colors? Everyone's focus is all guessing whether it's a man or a woman?
There are also male celebrities who are painted by advertisers as various types of male celebrities, with colorful faces on them, and they can't tell who is who is for a while.
In fact, it is not impossible for male celebrities to endorse lipsticks, but to find an angle that suits you.
In most cases, it is rare for boys to wear lipstick, and most of them are used by women. If a male celebrity wants to endorse lipstick, he doesn't have to apply it on his mouth, apply it on his hands or visually display the color number, which will look more refreshing and beautiful. There are countless examples of this, and I also have the desire to buy after reading it.
There are many other odds, but they have received some positive reviews, such as the lipstick advertisements taken by Shen Teng , Changyuan and Allen .
All three of them were wearing white shirts and wearing lipstick on their hands, but they did not have a "chewing posture" and no trace of heavy makeup on the other parts. They straightened the lipstick color. Even though their appearance was not as good as other young people, netizens said they "want to buy it".
can be seen that handsomeness and greasiness are just in a moment. Whether endorsing male celebrities or filming, greasiness is often caused by squeezing and deliberately showing off. I also hope these advertisers can see that male celebrities endorsing cosmetics, and they don’t have to look good on their faces. As long as they are shot in high-end and natural, some people are willing to pay.
However, Zhao V had a previous sentence that resonated with most people. It was endorsed by so many cosmetics and skin care products, and where have so many beautiful girls gone?
