Beijing News (Reporter Zheng Mingzhu) On July 15, Indigo "Between Fashion" themed activities appeared in the "Winter Garden" on the first floor of Indigo. Beijing News reporter noticed at the event that the 5-meter-high LED screen showed the changes in fashion over the years and had a great visual impact. A self-portrait machine is also specially set up on site so that consumers can freeze personalized "fashionable moments". It is understood that this theme event will last until August 7.
Different eras carry different fashion styles and trends. The "Between Fashions" theme event has created four immersive characteristic fashion spaces with overlapping time and space, namely 1960 French elegance, 1980 retro Hong Kong style, 2022 street fashion, and 2050 futurism. At the 1960 French Elegance, you can experience the exquisite and casual French life attitude. The ceremonial French afternoon tea enriches the lazy and comfortable afternoon slow time; at the 1980 Retro Hong Kong Style, you can experience the life-like Hong Kong style. , taste Chua Lam Hong Kong-style dim sum and Margaret catering brand’s Hong Kong and Macao specialties. INDIGO has teamed up with the third-party brand Laiju Vinyl Record Store to use quality music to take people through time and space and reminisce about fashion.
Different styles of space show different types of "fashion". Picture/Photo provided by interviewee
2022 Street fashion reflects the current young people’s persistent exploration of self-style in a diverse trend context, including trendy sports, trendy music, and creative and avant-garde graffiti art; 2050 Futurism integrates leading future concepts and technological elements into fashionable expressions, creating a new visual experience for consumers.
It is understood that during the event, INDIGO will hold live performances every weekend. It will also launch preferential gift packages with tenants of all categories including on-site catering and clothing.
INDIGO said that this year marks the 10th anniversary of the opening of INDIGO and the 50th anniversary of the establishment of Swire Properties , one of INDIGO's Hong Kong stocks. This fashion event is the first in a series of themed events for the 10th anniversary of "INSIPRATION At Every Turn" and will create a new fashionable summer experience for consumers.
editor, Wang Lin
proofreader, Liu Baoqing
