Clothing is an important carrier of culture. The profound Chinese culture and unique classical aesthetics are important cultural soil for traditional clothing to shine with new glory.
Sportswear combines fashion and practicality and has entered the daily lives of more and more people; Sports products have good appearance and good quality, and are favored by many consumers; the design of sports shoes draws inspiration from the zodiac culture, integrating sports spirit and national style aesthetics... For some time, the national sports shoes have both cultural connotation and fashionable design. Trendy clothing brands have become the focus of public attention on various platforms, and related products have been recognized by more and more consumers, becoming a new consumption trend.
The beauty of China has a long history. Clothing is an important carrier of culture. The extensive and profound Chinese culture and the unique charm of classical aesthetics are important cultural soil for traditional clothing to shine new glory. Nowadays, our country has become the world's largest clothing manufacturer and exporter, and people's clothing choices are becoming more and more diverse. Through the creative transformation and innovative development of traditional clothing culture, and integrating it with life scenes such as sports, home, and leisure, Guochao clothing can not only continuously meet the people's growing needs for a better life, but also inject new momentum into economic development. , has become a vivid footnote to the transformation and development of the garment industry. Of course, domestic brands need to continue to explore how to open up the market with higher-quality products and how to better meet consumer needs.
Domestic brands should tell Chinese stories well. As a physical carrier of traditional culture, national fashion clothing can not only bring consumers beauty enjoyment, but also enhance the connotation of the brand by showing historical memories, cultural relics, social life and other contents. draws on intangible cultural heritage techniques to reflect the practicality and design of traditional fabrics and patterns; it uses elements such as the Chinese land, mountains and rivers to show the wind of mountains and seas; it integrates the cultural heritage of Chinese antiquities, and organically combines ancient elements with fashionable design... some The exploration of enterprises also enlightens us: national fashion clothing should be based on modern aesthetics, make sufficient efforts in patterns, tailoring, materials, etc., continue to innovate in cultural integration, fully demonstrate cultural concepts, and let the heritage and style of Chinese culture be seen by more people. People see it and more people like it.
Quality is the vitality of a brand, and technology shines in promoting quality improvement. Many domestic brands, including Hongxing Erke , continue to increase investment in research and development and work hard to improve product quality. It should be noted that technology has great potential in restoring traditional craftsmanship, improving artistic effects, and designing new products. From computer printing technology that surpasses traditional screen printing technology to present realistic color images and three-dimensional effects on different fabrics, to 3D printing production, which greatly shortens model production and pattern customization time, and then to the use of environmentally friendly technology to make clothing more comfortable at the same time More environmentally friendly... Use new materials and new processes to create good products, constantly promote product iteration and upgrade, and technological innovation meets the needs of more people for scientific sports. From this perspective, the innovative development of national fashion apparel cannot be separated from the support of science and technology. Only by continuously cultivating internal skills can enterprises open up a broader market space and make the momentum for brand upgrades more abundant.
The continuous development of domestic brands is a reflection of the company's comprehensive strength. In fact, as consumers' demands for quality of life and spiritual culture continue to increase, domestic brands should also open up new consumption blue oceans to better meet consumer needs. changes the original way of brand creation in the past and enhances the brand's R&D capabilities in the form of "co-creation"; there are both "small and beautiful" with high quality and low price, and "big and strong" with hard-core design...all-round and multi-level satisfaction Only by meeting consumer demand can domestic brands remain invincible in market competition. The growth of
enterprises has benefited from the great era, and the rise of domestic brands has benefited from the substantial improvement in my country's comprehensive national strength and the continuous enhancement of cultural confidence. The majority of enterprises take the initiative and innovate, based on new changes and coping with new challenges, stimulating brand vitality with traditional culture, promoting brand upgrades with ingenuity and quality, inheriting culture and highlighting aesthetics through persistence, and finding answers and solutions through innovation. It will definitely allow more domestic products to enter thousands of households and make the business cards of Chinese brands more beautiful.
(The author is Chairman of Hongxing Erke Industrial)
