The design of wedding halls in the future will gradually move away from the bathing center style and move towards the design of luxury stores. All these show that wedding hall design is already moving closer to commercial design.
Banquet hall design is an important part of every wedding hall. Most of them will invite famous domestic banquet designers to design. But in terms of banquet hall design, the gap between stores is getting smaller and smaller. After the
wedding hall design is implemented, it will continue to affect customers' experience and feelings about the entire hall. After all, no boss would change the design scene casually and frequently.
On the one hand, the development of wedding halls in various places across the country is becoming increasingly mature, and the design level of wedding halls competing in various places will be on the same baseline; on the other hand, the newlyweds' perception of beauty is gradually shrinking.
So what are the wedding hall designs on the market currently? What principles should be followed in wedding hall design? What makes a good wedding hall design? Where will the future wedding hall banquet space design go?
1
Some people in the industry said that the current wedding hall designs on the market are divided into the following categories:
First, basically designers who are not designers are designing. The entire wedding hall is just a pile of props, without much sense of design. The common feature of this type of wedding hall is: as long as the hotel owner likes it, and I can sell the props.
Second, the wedding hall design does not have a deep understanding of market demand preferences, competitors, and customer price requirements. The final price is often difficult to sell due to cost issues.
The third is that it meets the market demand, the cost is also very well controlled, and the market research of competitors has been fully carried out. The created scene is also very beautiful, the positioning is also very precise, and the style of each hall is also different.
Fourth, in addition to considering all issues such as market, cost, competitors, etc., this type of wedding hall design will also consider the experience of the guests invited to the wedding, and also understand what the new parents care about when purchasing experience and services. They can help hotel owners make better sales, give the newlyweds, groomsmen, bridesmaids, and parents better talking points, and give all guests a better experience.
Designer Ah Cheng once told "Wedding Industry Observation" that most domestic wedding hall projects will inevitably choose the "full soft decoration" strategy. "Less is more" except for a few projects in first-tier cities that mainly rely on architectural beauty. Not applicable in this area of āādesign.
Wedding hall soft decoration, as a product with a separate selling price, needs to cater to market preferences and support high selling prices through decorative volume.
Most domestic wedding halls need to complete the two functions of ceremony and banquet in the same space. The design form is more to follow the function. If the design blindly pursues aesthetics and ignores functional satisfaction, no matter how much space can be accommodated, the table will be greatly reduced. Number of people, reducing the reasonable human body size to reduce guest space comfort, or sacrificing the hotelās optimal delivery method to increase hotel service costs, all of which reduce the market value released by the design in a hedging manner.
2
There are several key points in wedding hall design - aesthetics, planning, cost, and nodes.
Aesthetics
When deciding on the design plan, wedding hall owners must not use their own aesthetics to judge whether the banquet hall is beautiful or not. Because all products will ultimately face our consumers, and satisfying consumersā aesthetics is the key.
Similarly, we also need to ensure that the design will not be eliminated after 3 years as much as possible, because when any family renovates a wedding hall, its plan will be longer, and it is necessary to ensure that the design is designed in the 4th and 5th years as much as possible from the design aspect. Products are still competitive, so our aesthetics must focus on our current and future consumers.
Planning
How do we design and plan a space that we can play, and how can we maximize its value in such a limited space.
Often the starting point for some wedding hall owners to think about is how to maximize the number of seats in a limited space. However, there is a prerequisite: you must not deliberately increase the number of tables by reducing the public space at the expense of guest experience.
On the other hand, in most wedding hall design and renovation processes, the hotel hard decoration renovation and the wedding hall soft decoration renovation are often separated, which often ignores the overall flow planning full case design .
node
It is very important to control the time node of the design. On the one hand, the earlier the design renderings are released, the earlier you can do pre-sales and promote the market better; on the other hand, the earlier the design project is completed, the better.
But many times when we are actually implementing the design plan, there are some things that may not be considered by us in the design or outsourcing or by the contracting unit. Problems with coordination and coordination will lead to the opening not being held as scheduled. , so the control of nodes is also very important.
In fact, wedding hall design needs to customize the design space according to the style of the building and the size and proportion of the space.
For example, if your hall has pillars, or the hall is not high enough, then we must start from practical problems and design the pillars to highlight them and integrate them into the scene. There should not be too many decorations on the top to avoid looking depressing. If your hall is wide and tall without pillars, it will be easier to create a grand and beautiful theme hall.
With the development of wedding halls, more and more people have begun to realize the importance of "adapting measures to local conditions".
The design and construction cost of a wedding hall must be based on a price system that is acceptable to wedding hall owners and designers. Aaron, the founder of Long Design, believes that if the price is too high, its market rate of return, capital return cycle, and market acceptance will be greatly reduced, and then the plan must be adjusted. Otherwise, the wedding hall will face a state of acclimatization.
Going to a more advanced level, the design of the wedding hall should have the fashionable elements of the area.
Xu Dan, founder of Space Aesthetics Design, Xu Dan said: China is a vast country with abundant resources, and people in different regions have some regional differences in their preferred styles. Therefore, before designing each wedding hall, you must fully understand the local folk customs. , through research data, to extract the fashion elements that people in the area think of.
In other words, wedding hall design can extract certain representative decorative design elements from the regional economy and culture to create regional customs and display distinctive folk culture.
3
What is a good wedding hall design? Zhou Rongjian, co-founder of
Yujian Liyan, believes that design is the expression of operational ideas, and each different form of wedding hall should have its own operating model. Wedding halls should be product-oriented, selling space and a sense of ceremony, and footing the bill. The ones are the parents, the users are the newcomers, and the communicators are the guests.
Therefore, for a wedding hall, the design stage is crucial.
did not have a deep understanding of the market demand preferences, competitors' situation, and guests' price requirements, so he designed the wedding hall based on the wedding works he came up with this year. This may result in money being spent, but the final price is not good for the sale. A good wedding hall design serves marketing and must be easy to sell.
Ah Cheng said that the origin of wedding hall design is "beauty", and "fullness" is just the external form currently chosen by the market. But if you only pursue beautiful design, you are a complete rogue.
Xu Dan also said that wedding hall design is not about accumulation or cost. It is about putting appropriate concepts and stories into a suitable scene expression. When they are combined into one, the temperament presented is elegant and decent.
He believes that designs with warmth are more likely to touch people's hearts. Each work should respect emotional empowerment and use architectural language to express love in a multi-dimensional space.
Xu Dan told "Wedding Industry Observer" that the design of a wedding hall must be a multi-dimensional space, which includes the comprehensive creation of hard decoration, soft decoration, atmosphere, light and shadow, emotions, etc., and at the same time solves problems that ordinary wedding construction cannot solve The problem.
The final deliverer of wedding hall design is always the couple and the consumer.
A good wedding hall design does not simply cater to the aesthetics and tastes of the region where it is located, but to cater to the aesthetics of consumers, because in the Internet era, consumers can use Weibo, Xiaohongshu, Douyin and so on are exposed to better and more beautiful things.
The aesthetics of young consumers is higher than the aesthetics reflected in their region.
Wedding hall owners must have an understanding: design is for customers, not for yourself. When you choose to enter the wedding hall industry, your wedding hall design should not cater to the taste of the local city, but should bring a new aesthetic to the city and lead a new trend.
According to Xu Xin, founder of Wufan Wedding Hall, current wedding halls should think more about how to expand usersā āirrationalā consumption so that users can ācanāt help themselvesā.
The design of the wedding hall is centered around "spatial emotion" and "sensory experience", so that the user experience can burst into more valuable innovative thinking.
Nowadays, wedding halls are blooming everywhere, and the situation of choosing which house is beautiful has passed.
More importantly, within the 20 minutes given by the newcomer, whoever can make the experience valuable, the ultimate experience + the ultimate feeling + the ultimate service, may gain the recognition of the internal cycle of customers.
With the needs of couples, the Chinese wedding hall market has become increasingly demanding and increasingly focused on quality.
In addition to the conventional banquet hall of the wedding hall, the overall improvement of the layout and functionality of the entire wedding hall will become very important. What customers experience is not only the banquet hall design in the wedding hall, but also the overall service and experience in the process.
4
Chinaās demographic dividend and diverse consumption patterns determine that wedding halls will definitely become a mainstream product in the future. A business model like a wedding hall will attract a large amount of capital because of its superiority and replicability, and its attached value is extremely high.
Xu Dan said that the form, content and location of the wedding hall will definitely follow the market demand and undergo major innovations in many aspects.
The wedding hall may become a comprehensive space that is extremely simple, but can change the scene possibilities.
Director and Vice President of Tengyun Capital Cai Yuanhang believes that in the next 5-10 years, the commercial design of wedding halls will become dominant.
The design of wedding halls in the future has slowly moved away from the bathing center style and towards the design of luxury stores. These all show that the design of wedding halls has moved closer to commercial design.
Opening a wedding hall is not simply to cater to the current consumer preferences we know, but more to predict what our consumer groups will like in the future.
So a quality wedding banquet design will definitely become the design trend of wedding halls in the future.
At the same time, the development of wedding halls in the future will definitely be more professional and centralized, and the experience and user model will be more extreme.
"No matter which direction the wedding hall develops in the future, it has a close relationship with people, and it is the most important moment of human relations in a person's life, so feelings can make it possible for us to open the doors one by one. "
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