On July 6, Fanmilin Guifei Cream Experience Center·Greenland Store opened grandly in Guangzhou Baiyun Greenland Center . Guests such as Cai Bindi, president of Guangzhuang Group, Mei Lin, founder of Fanmilin brand, Yan Xiaojuan, general manager of Fanmilin, and brand distributors attended the opening ceremony. The opening of Guifei Cream Experience Center·Greenland Store is also the brand’s first offline service experience venue after the Guangbai flagship store.
Picture: Ribbon-cutting ceremony
Build a closed sales loop and create an innovative skin care experience
At the opening ceremony, Cai Bindi, President of Guangzhuang Group, shared with the guests the current status of the beauty and skin care industry in recent years in his speech, and said that the industry is in a stage of rapid growth. , there is huge room for development of domestic products and cutting-edge brands. Although online channels are now the foundation for many beauty and skin care brands, the development of offline channels is still an indispensable important channel and long-term strategy for the sales of skin care and cosmetics.
Fanmilin focuses more on the offline areas of sinking cities and builds collaboration between online sales and offline experience stores, allowing the brand to provide the most complete products and brand information online, while providing high-quality services and experience promotion offline. Purchase, establish a strong connection between the brand and the audience, and form a closed sales loop.
Picture: Cai Bindi, President of Guangzhuang Group,
layout of the offline matrix, opening a new era for the brand
Fanmilin not only provides consumers with the most authentic product experience and provides In addition to professional services, it will also provide consumers with more targeted skin care plans and suggestions based on their personal skin conditions from a professional perspective, so that consumers can experience the most direct brand products and services offline.
business district blessing, create a comprehensive skin beauty experience center
Fanmilin Guifei Cream Experience Center Greenland Store is attached to Baiyun CapitaLand Plaza and Colorful World. It is a fashionable shopping mall integrating shopping, leisure, catering and entertainment. , is also a famous holy place for street photography, and together form the "Trinity" famous business district of Baiyun District, Guangzhou.
In terms of the overall style, the Fanmilin Lady Cream Experience Center uses light platinum as the main tone, and is designed around a simple and elegant direction. In terms of somatosensory pursuit, whether it is the comfort of the seats, the softness of the light, and the rational distribution of functional scenes , all make the overall atmosphere in the experience hall more coordinated and comfortable. Consumers can experience products while enjoying high-quality services, allowing consumers to feel a personalized and warm service experience.
Picture: Fanmilin Lady Cream Experience Center
Cutting-edge instruments, customized skin measurements to solve skin problems
In the era of technology, AI intelligent and personalized skin care will be the future trend of the beauty industry. The skin testing room in the Fanmilin Lady Cream Experience Center is equipped with a professional scientific skin tester, which can analyze skin problems from multiple dimensions, and store the relevant data reports presented in the skin care data to provide exclusive care for the follow-up The plan provides data support and replaces traditional skin care with high-tech skin care to achieve a balance between safety and efficacy, allowing consumers to accurately solve skin problems.
Professional consultants, immersive one-to-one care
In the Fanmilin Lady Cream Experience Center, consumers can get one-to-one multi-scenario skin care services from professional skin care consultants, whether in the professional skin test stage, or During the skin care and maintenance stage, specialized skin care consultants will provide targeted suggestions and skin management plans from a professional perspective based on consumers' problems and needs, so that consumers can solve skin problems more accurately and effectively.
Picture: Professional skin care consultant
The road to advance in domestic products, Fanmilin's offline "Thousand Cities" matrix
Today's skin care cosmetics are an era where "experience is king", and Fanmilin, as a cutting-edge domestic product, has also been in the industry after leaving the industry. Rapidly improving the offline layout, as early as the end of 2021, the Guangbai flagship store will officially open, and the layout of the brand's offline flagship store will be launched. Fanmilin will focus more on the offline of sinking cities, so that it can be experienced more directly and up close. to the true efficacy of the product and provide consumers with a more comprehensive and high-quality experience service.
Picture: Fanmilin General Manager Yan Xiaojuan
In the future, Fanmilin will not stop the advancement of offline experience. It will build a brand offline matrix with the "Thousand Cities" plan and create various types of offline stores around user experience. Experience centers and flagship stores, and quickly deployed across the country, relying on high traffic flow and conversion rate to build the future offline channel blueprint of Fanmilin brand.
