From 12:00 on July 4th, Beijing time, to 3:00 on July 5th, Beijing time, GUCCI Gucci released two graphics and one video each on major Chinese and English media platforms around the world to promote its global brand spokesperson Xiao Zhan "Hand Show" blockbuster.
What’s even crazier is the spokesperson’s hands.
The reason why it is called a "hand show" is because Xiao Zhan wears 10 rings and two bracelets on his hands, and there is really nowhere to wear them. The LinkToLove series was released on February 8 this year in time for Valentine's Day. , comparing the pictures, texts and videos, Xiao Zhan was very restrained and only wore one bracelet and one ring on his hands. In this second promotion, the makeup and hair are still the same, and the hands are quite authentic "China Li Ning " - every time Li Ning releases a matryoshka style Xiao Zhan, the kind that can wear five layers but never four layers .
Gucci’s magazine-style blockbusters in the 1960s are in the same vein as the shooting techniques used when Xiao Zhan was officially announced as the GUCCI brand spokesperson eight months ago. The enthusiasm for global promotion has not diminished: October 22, 2021, GUCCI official When Xiao Zhan was announced as the brand spokesperson, he continued to post 6 pictures and texts and 1 video on Weibo; 3 posts on Twitter; 3 posts on Ins; and 3 posts on Facebook. They all post one every few hours.
What attracted the most attention to the global fashion industry was that GUCCI specially revised the copywriting on November 11, 20 days later, and added Global in front of Brand Ambassador. The "Xiao Zhan Effect" is self-evident.
After half a year, the LinkToLove jewelry series is back on the scene. GUCCI has high hopes for it. The time for "Xiao Liang" (which I define as "the market increase brought by Xiao Zhan") to illuminate the financial reports has begun again.
