In my free time these days, I can’t help but watch the Lemaire 2023 Spring and Summer series again. It’s been a long time since I’ve been so moved by a show. The models all played the role of someone they might meet by chance in life, ordinary and ordinary, but casual. Sexual freedom, romantic and charming.
The presentation format of this show is very novel and unique, like a French literary film. The invited guests are not assigned seats. They can walk around the show at will and watch and touch the clothes up close, making this show more vivid.
, duration 4:13
Lemaire 2023 Spring Summer
Poetic dwelling in daily trivial matters
- Linkfashion -
In the bustling streets of Paris, open the Paris Craft Museum gate.
Going up the spiral staircase, Lemaire isolates the hustle and bustle of life scenes with a sense of literary and artistic movies, and seems to gently say in your ear: Welcome.
Stations, cafes, studios, parks, streets, and intersections, countless real life scenes unfold slowly, showing how people of all kinds live:
musicians are playing, photographers are capturing beautiful scenery, painters Copying...
People talking, lovers cuddling together, and pedestrians walking briskly are immersed in the momentary scene in front of them.
The man standing in front of the window in a daze, the sleeping woman, and the literary young woman studying in the most comfortable posture are all the centers of their own universes.
Brand art director Sarah-Linh Tran calls "people who are waiting". Brand founder Christophe Lemaire said "People who are in the middle of things always look beautiful.".
It no longer matters what they are wearing. I just remember that people of all skin colors, professions, and identities are wearing loose clothes, stretching their postures, focusing on the present moment, and exuding a charming atmosphere.
Ana Roxanne, who played the soundtrack, was also integrated into this huge scroll of life. Her ethereal singing voice made this show more like a rest in the fourth dimension when the journey of life is tiring.
I think the guests at the scene couldn’t bear to be disturbed and just wanted to watch in silence!
Daily high-end wear
- Linkfashion-
Lemaire has become an adjective, which represents minimalist, high-quality fabrics and practical clothing. This season,
has also taken into consideration the portability of spring and summer wear to the greatest extent. Not only are the colors soft, but the fabrics are also light, and even the black has a delicate luster, less heavy feeling.
is as Sarah-Linh Tran said:
"We believe that luxury is actually one, but you can see things, You can feel it from this fabric. The high-end color series brings the most intuitive Lemaire-style color aesthetic impact with the same color.
● earthy brown
● sandy earth color
● rice white
● rock gray
● black
● ox blood red
new colors include soft mist smoke baby blue, light pink, and Indonesia The printed items collaborated with the artist Noviadi have the cool and distant feeling of Lemaire, and are eye-catching.
● baby blue
● light pink
● cooperation series
adhering to the design concept of "clothes serve people" , still pay attention to the practicality of clothes.
's shirts, gowns and jackets with smooth lines are as soft as a gentle dream, filtering out the technology and modern atmosphere, leaving only a strong sense of humanistic care.
The drawstring design on the neckline, waist, and trouser legs, as well as the exquisite gold and silver jewelry, reveal the attention to detail. There is no deliberate refinement, but it reveals delicacy and sophistication everywhere.
The loose silhouette ripples with the pace, and light and shadow chase and play on it. Baby blue, light pink, and earthy brown are coated with a layer of cream texture due to the warm sunshine.
Beauty is the sum of the quality of daily life
- Linkfashion -
Christophe Lemaire believes that "People always strive to create excitement, but we pay more attention to the quality of daily life, which is the essence of culture "
is a must in every second. In modern society, we are not allowed or unwilling to wait, and we try our best to pursue a sense of luxury and luxury. The trivial matters of life have become a burden that binds our hands and feet.
But Lemaire can always pick up countless beautiful moments and fragments that we ignore in ordinary daily life, and then use clothing as a carrier to tell us that we should create an elegant posture in daily life.
Christophe Lemaire 2014 Spring Summer
Daily clothing, relaxed atmosphere, people are contented, the flowing love and interest in life are fertile soil for nurturing beauty.
And the fashion with beauty as its soul needs the nourishment of this fertile soil.
