People often say that if you can be the best in a field, then this person must also be successful. Liang Xiaoqing is a middle-aged and elderly fashionista who is popular in the e-commerce circle. Her iconic video of posing in more than 100 poses in 30 seconds went viral on the Internet, making her famous. People are wondering why a girl born in the 1990s would choose to be a clothing model for the elderly, and earn millions a year, and own independent real estate in Hangzhou and Beijing. Liang Xiaoqing, how to get out of the "narrow road"?
Even if you have never heard of Liang Xiaoqing’s name, the clothes she wears as a model must be in your parents’ shopping cart. Liang Xiaoqing, in an era when many girls are pursuing to become young, fashionable and beautiful graphic models, goes in the opposite direction, specializing in the elderly clothing market, and has achieved some success. Not long ago, the fashion circle also handed her a postcard. The luxury brand Alexander Wang will hold its first big show after the epidemic. Among the officially announced models is Liang Xiaoqing. This novel combination has also gained a lot of buzz.
After going to college, Liang Xiaoqing grew to 1.7 meters tall, and her figure became even more slender, weighing only 47 kilograms. My best friend pulled Liang Xiaoqing and said, "Xiaoqing, you have such a figure that you can become a model." This undoubtedly provided Liang Xiaoqing with a work-study idea. Faced with the fiercely competitive Taobao model market, she failed to stand out. Instead, she chose part-time etiquette and modeling, not only to earn college living expenses, but also to prepare for future development. Lay the foundation.
In 2010, the e-commerce industry experienced explosive development, and the clothing industry was even more prosperous. One day, Liang Xiaoqing accidentally received a call from a studio she had worked with before, asking her if she would like to shoot clothes for middle-aged and elderly people. In the industry, most middle-aged and elderly clothing models do not hire old people as models because they are old and cannot keep up with them in terms of physical strength and energy. At first Liang Xiaoqing was reluctant, but the reward was very high, so she agreed. What surprised Liang Xiaoqing was that the first time she took a photo of clothes for middle-aged and elderly people, one of them became a hit, selling 90,000 pieces. Later, in an interview, Liang Xiaoqing said, "Taobao models are more important than beauty, but sales are also very important." If you become a hot-selling model, the model itself will also benefit. In this way, Liang Xiaoqing's fame spread, and she became a The store's official model.
At the peak of her career, Liang Xiaoqing wore 400 outfits a day, shooting nearly 40 outfits an hour on average. Sometimes she would joke to herself, "I'm like a camera machine without emotion." Dedication and popularity became her labels with the successful start of Liang Xiaoqing's career, until she became unrivaled in the field of middle-aged and elderly clothing models.
For a person's success, the path chosen is very important, but it also requires one's own efforts to be able to carve out a niche in a highly competitive industry. There will be more and more industry legends like Liang Xiaoqing.
