Brand Introduction
La Perla is the pride of Italy's top luxury fashion, even more crazy than another famous Italian underwear brand LEVANTE. LA PERLA is a dream, a dream of a nobleman. LA PERLA not only produces the most noble underwear, beachwear, stockings, dresses, evening dresses, etc., but also produces top high heels and perfumes. LA PERLA subordinates also have sub-brands such as MALIZIA, MARVEL, GIORGIO PERLA men's clothing, JOELLE nightgowns and other sub-brands.
Brand Identity
Brand History
In 1954, Ada Masott with the typical passion and desire for struggle after the war , In Bologna (Bologna) opened a small bra shop called LAPERLA.
In the 1960s, La Perla boldly designed colorful underwear, changing the original black, white, and flesh-colored design, becoming the basic element of every woman's style expression. At the same time, La Perla entered a boutique for the first time.
In the 1970s, La Perla broadened the scope of research and designed women's underwear that is lightweight, care-free and unrestrained.
In 1980s, La Perla designed a bra with wide shoulder straps all supported by elastic lace, which satisfies women's inexhaustible pursuit at that time.
In the 1990s, La Perla changed its romantic and subtle image and opened up a new way of visual expression. From this, a stylish, avant-garde and charming image was born. This move Make fashion gradually disappear between the public and private areas.
2000s, La Perla has always insisted on interpreting dreams, emotions and beautiful states, continuing to interpret the inner expression of women and creating elegant style and life style through rich products.
In 2002, La Perla launched its fashion brand.
In 2003, La Perla created the Black Label sexy pajamas brand.
In 2014, La Perla designed new concept boutiques by well-known designer Roberto Baciocchi and opened successively around the world, and launched the private customized series "Made to Measure".
At the end of 2014, La Perla Asia's first menswear concept store was grandly opened in Shanghai 66 Plaza. The products are designed for ready-to-wear, underwear, pajamas, swimwear, etc.
At the beginning of 2015, La Perla launched the Atelier Handmade Workshop series for the first time in Paris Fashion Week. It uses soft and noble silk to show the beauty and mystery of female figures, and inherits La Perla's classic Italian ancient craftsmanship.
Brand China
In 1992, Beijing Papillon Group cooperated with Italian GRUPPOLAPERLA Group, La Perla entered the Chinese mainland market and was the earliest underwear brand that entered China. But later withdrew from the Chinese market.
On September 21, 2007, St. Regis Hotel, Beijing joined hands with La Perla, the top Italian luxury lingerie brand, to join forces for the 2007 autumn and winter Fashion show.
In 2013, La Perla had a grand opening at La Perla flagship store in Parkview Green, Beijing. Mark LaPerla re-enters the Chinese market.
At the end of 2014, La Perla Asia's first menswear concept store opened grandly in Shanghai Plaza 66. The products are designed for ready-to-wear, underwear, pajamas, swimwear, etc.
Currently the brand has counters and flagship stores in Beijing, Hangzhou, Shanghai, Wuhan, Chongqing, Chengdu, Shenyang, Hong Kong, Macau, Taiwan and other places.
