10 stories behind the design of trendy brand LOGO
Each brand has a different story behind it. The best representative that can express them to everyone is the brand logo. That is the Logo. The classic logo design seems to be rooted in everyone's heart like seeds. They represent not only a product, but also a spirit.
Of course, there are rich stories behind each logo design. The foreign fashion station Highsnobiety selected 10 well-known fashion brand logo designs, told us the creative source of each brand logo design, and traced their history.
1.Staple
"I think every brand should have its own logo. When it comes to Nike, you will think of Swoosh. When you talk about adidas, you think of clover. So I think Staple also needs a very meaningful iconic logo design. At that time, I think brands with animal logos are very distinctive, that is, you would think of this when you almost see animals. The feeling of the brand. So I started to want to use pigeons to represent New York, in order to survive as much as possible, pigeons are this feeling. They survive in New York, they also represent a spirit."--Jeff Staple
2.川久保玲
Polish artist Filip Pagowski explained to the logo: "The PLAY red heart logo was created almost at the same time as the PLAY branch, but it is two A relatively independent process. I was working in a project of CdG at the time. That branch line had never produced anything, but it eventually appeared again and gained a greater impact with this heart-shaped logo. This is the PLAY branch line. At that time In fact, there have been about two and a half years of intermittent work for CdG, and I am very familiar with Rei Kawakubo. I fell in love with CdG the moment I saw CdG in the early 1980s," he said, "Suddenly thought of the little red heart with big eyes in my mind. I drew it immediately, and the first draft is what it is now and has not changed. The rest is history.”
3.Air Jordan
4.Levi's
Levi's explained his brand logo like this: "In 1873, Levi Strauss, the founder of Jacob Davis, used rivets and solid fabrics. Invented the first pair of jeans. The tough cowboy was able to cope with the work of miners and other manual workers at the time. Levi Strauss and his friends knew that the patent would expire in 1890, so they neededLet customers know how durable and great jeans are. But how can customers remember jeans when they see it? So they use this classic logo to interpret the toughness of jeans: two horses pull a pair of jeans in two directions, trying to tear it open.
But this is not the only reason Levi’s used two horses as a sign. "We know that not everyone speaks English," they continued. "Not everyone in the far west can read words, so they use a iconic picture to make them remember, so the first customers who walk into the store just say "two horses and one pair of pants", then they can buy Levi's In fact, Levi's was called "Double Horse" before 1928. Then Levi's used it as a trademark. This long-established logo has been used since its first appearance in 1886. This is definitely a great concept, 125 years ago. I have conveyed to us a simple but important message about jeans.
Rich brands in life have a guiding role in our influence, especially in the trend world. We choose recognized brands, but very I rarely think of the meaning behind the brand. But perhaps knowing more or less of such stories will make your thinking more open. It is better to understand more deeply than just looking at it.
5.VANS
Vans' famous "Jazz Stripe" was originally a line drawn at will by Paul Van Doren, one of the founders of the brand, and first appeared on the classic Style 36 (Old Skool) , Extending from the toe to the tail, running through the entire shoe body. Years of classic bedding has made this iconic wave the well-known brand Logo of Vans.
6.RVCA
RVCA’s principal Pat Tenore explained to the brand logo: “RVCA is a very broad term, and the VA in it also represents the polar relativity of things-man/woman; industry/ Nature and so on-basically represents the mutual existence of all things. "
7.The Hundreds
"The bomb logo design represents our brand. It has never been "exploded" but is very organized," said Booddy Hundreds, the principal "Never dazzle, follow the mainstream route, do not stay on the surface, in fact, it is like a kind of critical point, like... It's almost there and I don't feel that way (so misty), do you understand..."
8.Kenzo
Kenzo Creative Director Carlo Lim said: "If you like a brand, wearing its clothes is like a kind of music and a dance. revel. It feels like an iconic character, I want to be friends with him when I see him. "Humberto Leon continued, "When Lim and I came to Kenzo, we announced that we would no longer do floral designs. Everyone was shocked. But we explained to everyone: ‘Lim and I are going to give you a brand-new design that has the same effect as the brand’s DNA. ’This is the idea we want to convey. Lim and Lim are now shaping Kenzo, and everyone supports us. This tiger of Kenzo is one of our logo designs. ”
9.Chanteclair
As a French brand with a 130-year history, there are almost 10 logos in different periods, but none of them can be separated from the head high. The big rooster. The Gallic rooster, commonly known as Chanteclair, has become a national symbol since the French Revolution. When the brand was founded in 1948, the grandson of Emile Camuset took Gao Luxiong in Roland.The chicken is drawn together with the brand name. Today, designer Ron Arad has redesigned the brand's logo, giving this proud Gallic rooster a new life and a new starting point.
10.Lacoste
The French tennis star René Lacoste ranked first in the world from 1926 to 1927, and he played with the captain in a Davis Cup match. After winning an alligator leather suitcase, the American media gave the superstar the nickname "Alligator". After returning to France, the "alligator" became a "crocodile", a friend drew a crocodile for him, and Lacoste creatively stitched the crocodile on his shirt and put it on the field. "Smithsonian" magazine once said: "Lacoste brought a revolutionary change to sportswear. At that time, they also called the'Tennis White' costume which was long-sleeved trousers and a tie to play tennis. It is hard to imagine that you have to wear so many clothes. Smash and hit the ball online." Now, we see alligator polo shirts.
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